My friend Kal, a SaaS startup founder, really wants to boost his marketing efforts using SEO after learning a bit about it online. He’s read almost every blog on DIY SEO for startups and has done a bit of research on what makes search engine optimization help a website stand out. However, Kal is way too busy: he doesn’t want to try every component out there — he just needs the best SEO software for his situation.
Above all, he wants to gain enough traction with his do it yourself SEO efforts to make a real impact on his traffic and, by extension, his business.
What’s Good DIY SEO for Startups?
There are so many different components when it comes to good DIY SEO for startups. Deciding which one to choose when you’re short on time or have prior commitments is more than half the battle. Many startup owners struggle with this balancing act on a daily basis. Should you put more time into marketing or should you do what you can with the time you have left at the end of the week?
I’m sure you don’t need a study to tell you how busy you are. From setting up logistics and operations to crafting key messaging to attract your target audience, as a startup owner, you have to be everything at once, and that includes being in charge of SEO for your startup.
It’s true: good SEO takes plenty of time and effort, but that doesn’t mean you can’t do it yourself.
In fact, do it yourself SEO for startups is on the rise, with many informative blogs and sources on how to improve your ranking through carefully researched methods. These best practices allow startup owners like yourself the ability to take charge and really “do it yourself.” SEO doesn’t have to be complicated or strenuous; it can just be another path to getting your business seen by the people who matter the most.
However, just like Kal, your time is limited. Limited might not even be the right word: you’re swamped with new opportunities, emails, the latest growth hacks, and more that you can’t even fathom the idea of adding one more thing to your list. Do it yourself SEO? If you’re anything like most busy startup owners, you barely have time to do any research, let alone carry it out.
Well, you’re in luck.
We’ve put together a handy guide on what kind of do it yourself SEO your startup can benefit from based on your business style. In the long term, implementing these DIY SEO best practices can cut down your work hours dramatically. Let your website or blog work in the background, even when you aren’t, and discover results that may help put you on the first page of Google.
The key is knowing where to begin. Which one of these sounds the most like you?
“I’ve heard good SEO takes forever. How can I increase my exposure with some quick fixes?”
Good SEO can take a long time, depending on exactly what you’re after, but there are secrets to get quick wins and watch your traffic increase in a decent amount of time.
Have you ever heard of long-tail keywords? These are keywords that:
- Consist of three or four words
- Are very, very specific
- Are usually less competitive and will allow you to rank for niche markets
Why would you want to optimize for something so niche? I’m sure you can think of a time when, after ten searches for “new sofa” and not finding what you want, you instead decided to search for “new brown leather sofa” and were successful. Customers are more likely to search for long-tail keywords when they’re closer to the point of purchase. Adding these words to your title tags and within the body text ensure that your startup is close to mind when it needs to be.Get more traction with these quick SEO fixes. Click To Tweet
Another do it yourself SEO quick fix is on-page optimization. This is the process of making a page easier to search (for both Google and your prospective clients) by altering or adding keywords and changing key attributes behind the scenes. If you’re looking for the quickest do it yourself SEO process with tangible results, this might be it.
Easy Optimization Tips
1. Upgrade older posts with researched keywords. Make sure your key pages are centered around the keyword(s) you want to rank for. Take stock of your blog posts and ensure they make good use of your primary keyword, secondary keywords, and any related terms that you feel will help Google alert customers to your business.
2. Add new info. Google loves newness. Update old blogs or add relevant supporting content around your keyword that will help increase your page’s relevancy.
3. Concentrate on “tipping point” keywords. Tipping point keywords are keywords that have you ranking high on page 2 of Google. Being so close to page 1 is equal parts frustrating and exhilarating. A few tweaks, such as changing your blog post’s URL, editing the title of the page, or strategically placing more keywords within the text, can be enough to get you to the bottom of page 1.
CanIRank offers an excellent, easy-to-use platform that allows even the busiest startup owners a handle on their SEO efforts. Using CanIRank’s Improve My Rankings tool, which lets users check which keywords they’re already ranking for, you can easily see your most valuable keywords and their rankings. It’s also ideal for researching tipping point keywords.
As Google’s main page houses the first 10 results, always aim for any keywords that are ranking at numbers 11 to 13 — the “tipping point” on page 2.
Let’s use the keyword “Moz keyword difficulty” as an example. It has a search value of 480 and is worth $1,766 in traffic. That’s how much you’d have to pay for that traffic in AdWords. Because you are already ranking for this page, the best thing to do is go back in and update the text, edit any image tags, and make sure your title contains your primary keyword.
Just a few on-page optimizations make a huge difference. Take a look at this before/after heat map comparison through CanIRank’s Improve My Ranking tool for the keyword “ecommerce SEO.”
CanIRank’s Improve My Rankings tool allows you to see exactly how your posts are performing on many levels, so you can specifically optimize in different ways. When we deal with on-page optimization, we’re looking specifically at page relevancy, which measures how many times a keyword is used, how many related terms are used, what the title and meta tags contain, and more.
With just a few tweaks on the blog post, we’re able to see this jump in page relevancy.
The blog post’s page relevancy bounced from 53 to 60 in just two weeks after a few on-page optimization changes. It’s now higher than five of this blog’s other competitors, allowing it a better chance to rank on Google. Imagine how your page relevancy can jump with precise on-page optimization in three, four, or even five weeks.
Read more about how to get the most from CanIRank.
“I have the time, but I don’t know which SEO is considered good SEO.”
If time is on your side and your primary concern is what type of SEO will most benefit your startup, then content writing and relationship building should form the backbone of your do it yourself SEO efforts.
Content writing and content marketing are a solid way to develop authority and establish credibility in your field. The key is to ensure the topics chosen are ones that will intrigue your audience and include answers to questions your audience already has. By doing this, you can develop compelling, often story-driven content that can captivate an audience easier than using statistics and facts.
If that sounds like a daunting task in of itself, CanIRank’s Grow My Content tool, which allows you to test keywords and review your chances for ranking with them, can provide clarity when starting out with your do it yourself SEO content marketing strategy.
For example, we’re going to use “best SEO software” and see what our probability is for ranking with that keyword.
Once Grow My Content has finished analyzing the keyword, it will let you know its search volume, cost-per-click (CPC), traffic value, and ranking probability. For this particular keyword, we are already optimized at 67% based on the existing content of the primary website.
Adding strategic content to support this keyword could boost our ranking probability higher; however, because the CPC is considerably high, any supporting material would have to be incredibly competitive. Using CanIRank’s comprehensive report, you can quickly discover what you need to do to compete, whether it be increasing the quality of your links or boosting your word count to a competitive range.
In addition to content writing, good relationship building can result in higher quality linking opportunities for your startup. Linking opportunities include everything from getting quality backlinks from reputable websites to guest posting. Guest posts, in particular, are an excellent way to gain traction, helping you form stronger relationships and build your brand as a key influencer.
Not sure how to find quality linking opportunities? CanIRank’s Promote My Content tool was developed for this particular need, allowing you to scan through various link opportunities based on your content and keyword for maximum promotion capabilities.
Just select the type of link opportunity you want. Is it a Q&A or Forum? Are you looking to get reviewed? In this example, we’re specifically looking for guest post opportunities.
Once selected, you will be able to generate an amount of sources based on your defined keyword. In this example, we want 6 sources that are related to the keyword “blogging tips.”
Promote My Content has now pulled a set of blogs that, based on your keyword, it feels you have a chance of contributing to. Even though further research is needed to make sure each blog is a right fit for your content, each entry’s ranking is there to inform you how relevant the site is to your content and topic.
“I’m stuck. I just don’t know what opportunities are worth pursuing.”
It’s not uncommon to not have any idea where to start with DIY SEO. In fact, many startup owners might stop at on-page optimization without delving deeper into long-term processes that can really ramp up your marketing efforts.
CanIRank offers a unique and well-needed substitute to hours of online research. With the Opportunities tab, high-quality ranking opportunities are presented to you in an easy-to-digest format.
The first tab shows the Best opportunities you have to rank for your relevant keywords. The second tab, Latest, displays opportunities in chronological order. The final three, In Progress, Delegated, and Completed, are based on the opportunity’s work stage.
Each entry comes with an opportunity score (in the example above, that would be the glowing 89) that allows you to judge how beneficial an opportunity this would be for you, along with the projected value you stand to gain and the amount of time the task would approximately take. If an opportunity is worth pursuing, CanIRank’s intuitive, data-based system will bring it to the forefront.
For more thorough processes, CanIRank gives you the option to either do a task on your own, delegate it to an SEO consultant, or decline the job altogether. The Opportunities tab gives you the full freedom to have as much SEO or as little SEO as you desire.
Gain traction with the best DIY SEO software for startups
Working for yourself is one of the most rewarding challenges, and setting out to change the flow and traffic of your website is no easy feat. For that, you’ll need the most efficient systems in place to keep you on track. While there’s no shortage of SEO tools, we suggest you try CanIRank for free. It makes a great addition to your startup marketing stack. We have also put together a lean startup SEO based on the work of Eric Ries.