{"id":1156,"date":"2016-09-06T12:49:05","date_gmt":"2016-09-06T19:49:05","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=1156"},"modified":"2020-11-25T10:50:22","modified_gmt":"2020-11-25T18:50:22","slug":"link-building-strategies-saas-companies","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/link-building-strategies-saas-companies\/","title":{"rendered":"Link Building Strategies for SaaS Companies"},"content":{"rendered":"

Editor\u2019s note<\/strong>: the following is a guest post contributed by Niraj Rout, the Founder of Hiver<\/a>, a customer support tool built on top of Gmail.<\/em><\/p>\n

When I started Hiver<\/a> a few years back, I thought I had a fair amount of knowledge\u00a0about link building strategies for\u00a0SEO. Now when I look back, I realize how wrong I was – the early stages were wrought with failures.<\/p>\n

Link building strategies<\/a> for Software as a Service (SaaS) companies are not the same as they are for other industries. The market is extremely competitive, SaaS keywords normally lack buying intent, and the churn rates are usually higher.<\/p>\n

It took us a bit of time to figure this all out. So, after plenty of trial and error, we have now finally reached a place where we have a good SEO for SaaS<\/a> strategy in place that has been fetching positive results.<\/p>\n

I\u2019d like to share my hard-earned knowledge with you so that you don’t have to spend too much time and resources on figuring out how to build links to support your company’s web authority.<\/p>\n

What Is Link Building?<\/h2>\n

Firstly, you need to understand that even though link building has changed over the years, it still plays an important role in achieving a higher search engine ranking. This is because external links to your site\u00a0contribute to your overall website strength. Website strength, or the measure of how authoritative the search engines consider your site to be, is largely determined by the number of other important pages linking to your website (including the homepage and all other pages within the domain). The key to success is to adopt a modernized approach where your seo link building tactics\u00a0are integrated into your overall marketing strategy<\/a>.<\/p>\n

According to Rand Fishkin<\/a>, most link building efforts can be broadly categorized into these three segments – Outreach, Broadcast, and Paid amplification.<\/b><\/p>\n

Link building efforts fall into 3 categories: Outreach, Broadcast, and Paid Amplification <\/a><\/span>Click To Tweet<\/a><\/span>\n

1. Outreach\u00a0<\/b>involves one to one personalized communication aimed at building relationships with individuals, organizations, and influencers relevant to your industry to help increase the awareness and visibility of your brand. It could be sent in the form of an email, a DM over social media, a tweet, a phone call, a comment on their blog post, etc.<\/p>\n

2. Broadcast<\/b>\u00a0involves sending out a message to a mass audience hoping that someone will pick it up and cover it. Among these so-called one-to-many tactics are\u00a0bulk e-mail or an e-mail subscription or a newsletter. Other forms of broadcasting include press releases<\/a> and blog posts.<\/p>\n

3. Paid amplification<\/b>\u00a0includes social ads, native ads, retargeting, display, or a combination all of these different formats.<\/p>\n

In Hiver’s\u00a0case, we have tried all three, but one-to-one outreach<\/b> has resulted in better outcomes. You may have to spend more time on research, but it is much cheaper and yields better results over time. The key is to create and nurture these relationships over the course of \u00a0time. This targeted approach will yield great results.<\/p>\n

\"One-to-one<\/a><\/p>\n

 <\/p>\n

Steps Involved in the Outreach Process<\/h2>\n

1. Identify your niche<\/h3>\n

Defining your niche clearly will help you reach out to the right people. Reaching out to irrelevant influencers will not fetch you results. For example, it doesn’t make much sense to approach an influencer who specializes in cyber security if you run an email marketing tool.<\/p>\n

What we do: <\/b>Hiver has established a set of keywords that are relevant to our business. Among our keywords are “collaboration tools”, “productivity tools”, and “productivity hacks.”<\/p>\n

2. Identifying the Influencers<\/h3>\n

According to ogilvy.com<\/a>, the many faces of influencers include:<\/p>\n