{"id":1181,"date":"2016-12-23T11:43:50","date_gmt":"2016-12-23T19:43:50","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=1181"},"modified":"2020-11-25T10:50:10","modified_gmt":"2020-11-25T18:50:10","slug":"how-to-drive-traffic-to-your-website","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/how-to-drive-traffic-to-your-website\/","title":{"rendered":"How to Drive Traffic to Your Website When You’re Starting From Zero"},"content":{"rendered":"

The idea of trying to build a brand<\/em><\/strong> from nothing is incredibly daunting, especially if you\u2019ve never done it before.<\/p>\n

On the same note, the idea of trying to build up your site\u2019s search presence from scratch can be absolutely terrifying.<\/p>\n

Imagine starting with zero traffic.<\/strong><\/p>\n

Zilch. Zip. Nothing.<\/p>\n

Frightening, isn\u2019t it? However, such a situation doesn\u2019t represent a nightmare scenario for many modern businesses: in fact, it\u2019s a reality.<\/p>\n

While some products and services could stand to thrive without a proper search engine strategy a decade ago, the rules of being a business online have changed dramatically in the wake of more advanced algorithms and search-savvy users.<\/p>\n

Tens of thousands of blogs are being built daily<\/a>, spawning millions of posts and shares with no signs of stopping.<\/p>\n

The question remains: how to drive traffic to your website in the midst of so much content<\/em>?<\/p>\n

Building Your Search Presence from the Ground Up<\/h2>\n

Regardless of your industry, the fact remains that every<\/em> business starts at the bottom in regard to their traffic.<\/p>\n

It\u2019s how you decide to climb that separates you from your competitors.<\/p>\n

While some sites and niches can perhaps grow more quickly than others, the fact remains that the playing field is relatively even when it comes to getting found online. While our budgets and resources may vary, every newcomer to the field of SEO<\/a> should take comfort in the fact that there are millions of success stories out there who were once in your shoes.
\n\"how<\/a><\/p>\n

If you really<\/em> want to build a solid foundation for your online presence and attract traffic to your site, simply ask yourself the following three questions:<\/p>\n

    \n
  1. What are my sources of traffic?<\/strong><\/li>\n
  2. What does SEO mean for my business?<\/strong><\/li>\n
  3. What’s my content strategy?<\/strong><\/li>\n<\/ol>\n

    If you think <\/em>that you can answer such questions with confidence, you\u2019re already ahead of the game; however, let\u2019s indulge ourselves with a reality check.<\/p>\n

    1. Traffic Doesn\u2019t Come from Thin Air<\/h3>\n

    The \u201cif you built it, they will come\u201d approach to SEO from the mid-2000\u2019s is no longer viable. Today\u2019s businesses have the responsibility of doing their homework and <\/em>putting in some significant elbow grease if they\u2019re looking to be found through a Google search.<\/p>\n

    Sure, you can drive traffic through paid advertising platforms (such as Google Adwords or Facebook) or referrals from your brick-and-mortar business; however, organic traffic<\/em> represents your ability to target specific users interested in what your business has to offer on a much larger scale.<\/p>\n

    2. There is No-One-Size-Fits-All Approach to SEO<\/h3>\n

    While businesses indeed have the responsibility to learn the ropes of SEO, a blanket strategy simply can\u2019t be applied from business to business.<\/p>\n

    For example, brick-and-mortar businesses such as sandwich delivery shops or hardware stores may heavily emphasize local search<\/a> or paid traffic; meanwhile, a digital clothing retailer may focus their advertising on Facebook, Pinterest and Instagram and producing visual content.<\/p>\n

    If there is<\/em> a single aspect of SEO that represents a \u201cconstant\u201d among all<\/em> businesses and industries, it\u2019s content marketing. The facts don\u2019t lie: businesses that invest in content marketing<\/a> get more traffic, more leads and more links. While different industries vary in the amount of content they are expected to produce, content often represents a \u201csnowball\u201d for SMBs; that is, the more you create, the more you reap the benefits.<\/p>\n

    3. Content Isn\u2019t Enough: You Need a Strategy<\/h3>\n

    Although modern businesses are living and dying based on their content strategies, sprinkling content throughout your site and hoping for the best is ultimately a waste of time, energy and resources. If you hope to stand out from the pack, you\u2019re going to need to craft killer content and promote it heavily<\/a>.<\/p>\n

    So what represents \u201cgood\u201d high-quality content that readers and <\/em>search engines will love?<\/p>\n