{"id":1239,"date":"2016-09-20T11:36:53","date_gmt":"2016-09-20T18:36:53","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=1239"},"modified":"2020-11-25T10:50:21","modified_gmt":"2020-11-25T18:50:21","slug":"how-fieldwire-scaled-marketing-without-losing-product-focus","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/","title":{"rendered":"How Fieldwire Scaled Marketing Without Losing Their Focus on Product"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>In this <a href=\"https:\/\/www.canirank.com\/case-studies\">SEO case study<\/a>, CanIRank looks at\u00a0<a href=\"http:\/\/www.fieldwire.com\/\" rel=\"noopener\">Fieldwire<\/a>, a web and mobile collaboration platform for the commercial construction industry.<\/p>\n<p>Founded by two engineers from Stanford and MIT, Fieldwire\u2019s strong focus on product and engineering quickly earned them a devoted customer base. However, with the global construction industry worth some <strong>$8.5 trillion<\/strong> and 9 out of 10 construction projects late or over budget, they knew they had the potential to get <em>much<\/em> bigger.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-on-top content-left highlight-content-boxes\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:60px;\"><style type=\"text\/css\">.fusion-content-boxes-1 .heading .content-box-heading {color:#ffffff;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-1 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #43a4dc;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #43a4dc !important;\n\t\t\t\t\t}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #ee6548;color: #ffffff;}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: transparent !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #43a4dc !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-slide\" style=\"background-color:#51c86e;\" data-animationOffset=\"100%\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/icon-highway.png\" width=\"77\" height=\"54\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"font-size:28px;line-height:33px;\">The Challenge<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#ffffff;\">\n<ul class=\"list-highlight-bullet\">\n<li>Small team of 100% engineers, with no in-house marketing<\/li>\n<li>Website focused on conversion rather than traffic generation<\/li>\n<li>SERPs dominated by\u00a0larger, more established competitors<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: transparent !important;\n\t\t\t\t\t\t\tborder-color: #43a4dc !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>Working with an (at the time) small team of all engineers and\u00a0no dedicated marketers, how could Fieldwire get the word out to a huge global industry without disrupting their focus on product and keeping customers happy?<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:48%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: url(&#039;http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/yves-frinault-1-300x300.png&#039;);background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\" data-bg-url=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/yves-frinault-1-300x300.png\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:48%;margin-top:30px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><p><span style=\"color: #50a8e3; font-size: 24px;\">&#8220;The best customers are those actively searching for a solution, and with CanIRank&#8217;s help we were able to turn SEO into one of our highest ROI channels.&#8221;<\/span><\/p>\n<p><strong><span style=\"color: #50a8e3; font-size: 24px;\">Yves Frinault<\/span><\/strong><br \/>\n<strong><span style=\"color: #50a8e3; font-size: 16px;\">CEO<\/span><\/strong><br \/>\n<strong><span style=\"color: #50a8e3; font-size: 16px;\">Fieldwire<\/span><\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><h2>CANIRANK\u2019S SOLUTION<\/h2>\n<p>Fieldwire started with CanIRank\u2019s <a href=\"https:\/\/www.canirank.com\/pricing\">DIY solution<\/a>, using the Improve my Rankings tool to <a href=\"https:\/\/www.youtube.com\/watch?v=10lv1HZTq7Y&amp;list=PLlgJfNEU8dBd8dTQOrcNc31IhPC2gby_w&amp;index=1\">identify high potential pages<\/a> \u2013 pages with keywords that <em>were <\/em>ranking, but too low to get much traffic. Even without prior SEO experience, Fieldwire\u2019s founders were able to follow CanIRank\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=aMxxrjnQaUY&amp;index=3&amp;list=PLlgJfNEU8dBd8dTQOrcNc31IhPC2gby_w\">on-page optimization recommendations<\/a> and almost immediately began to see improvements in their rankings.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-2 content-boxes-icon-on-top content-left highlight-content-boxes\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:60px;\"><style type=\"text\/css\">.fusion-content-boxes-2 .heading .content-box-heading {color:#ffffff;}\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-2 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #43a4dc;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #43a4dc !important;\n\t\t\t\t\t}.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #ee6548;color: #ffffff;}.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: transparent !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #43a4dc !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-slide\" style=\"background-color:#51c86e;\" data-animationOffset=\"100%\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/icon-keyboard.png\" width=\"81\" height=\"48\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"font-size:28px;line-height:33px;\">CanIRank\u2019s Approach<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#ffffff;\">\n<ul class=\"list-highlight-bullet\">\n<li>Data-driven on-page optimization of high potential pages<\/li>\n<li>Revised content strategy balancing\u00a0conversions &amp;\u00a0traffic<\/li>\n<li>Multi-pronged influencer\u00a0outreach campaign<\/li>\n<li>Transition from DIY to Full Service to in-house<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: transparent !important;\n\t\t\t\t\t\t\tborder-color: #43a4dc !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p>With the viability of SEO as a growth channel validated, Fieldwire upgraded to a <a href=\"https:\/\/www.canirank.com\/services\">CanIRank Full Service plan<\/a> to put some additional firepower behind their SEO efforts. CanIRank Technical SEO Specialist Jonathan used CanIRank&#8217;s Grow my Content tool to identify additional content topics that offered a good <a href=\"http:\/\/www.canirank.com\/blog\/optimizing-seo-roi-a-not-so-simple-formula-to-uncover-high-value-low-difficulty-keywords\/\">balance between traffic value and ranking difficulty<\/a>, and recommended changes to the site&#8217;s information architecture to ensure that Fieldwire&#8217;s most powerful pages were being deployed to target the most competitive keywords.\u00a0Jonathan also worked with Fieldwire&#8217;s team to develop\u00a0a series of new\u00a0pages highlighting specific <a href=\"http:\/\/www.fieldwire.com\/blueprint-app\/\">product features<\/a>, leading to\u00a0both higher conversion rates and additional search engine rankings.<\/p>\n<blockquote>\n<p><em>\u201cEverybody knows the long-term benefit of investing in SEO, but I was surprised to see we were able to see measurable progress within a couple weeks.\u201d<\/em><\/p>\n<p>&#8211; <b>Yves Frinault, Fieldwire CEO<\/b><\/p>\n<\/blockquote>\n<p>Meanwhile, CanIRank Outreach Specialist Melissa began using CanIRank&#8217;s <a href=\"https:\/\/www.youtube.com\/watch?v=0J29tSNyOuk&amp;index=5&amp;list=PLlgJfNEU8dBd8dTQOrcNc31IhPC2gby_w\">Promote my Content tool<\/a> to assemble\u00a0a list of construction industry media contacts and began pitching reviews, company profiles, and founder interviews. Her strategy hinged on the insight that\u00a0certain sub-segments of the construction industry were especially receptive to\u00a0exploring new ways technology can be applied to improve construction efficiency, and that these thought leaders (who included bloggers, journalists, social media influencers, active forum members, and professional schools) thrive on being seen as &#8220;cutting edge&#8221;. \u00a0Leveraging this narrow focus to provide highly tailored pitches, Melissa was able\u00a0to achieve <em>more \u201cwins\u201d than Fieldwire\u2019s dedicated PR agency<\/em> (which also charged <strong>25 times<\/strong> as much).<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p><img decoding=\"async\" class=\"aligncenter wp-image-1408 size-full\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/slide3.jpg\" alt=\"How this SaaS company scaled their SEO \" width=\"900\" height=\"435\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/slide3-200x97.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/slide3-300x145.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/slide3-400x193.jpg 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/slide3-600x290.jpg 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/slide3-768x371.jpg 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/slide3-800x387.jpg 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/slide3.jpg 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Fieldwire\u2019s growing traffic and revenue helped them land a $6.6 million funding round and add new employees dedicated to sales and marketing. Since CanIRank\u2019s Full Service team works completely transparently within the client\u2019s CanIRank account, it was easy to transition content marketing efforts in-house and move back to a DIY plan.<\/p>\n<blockquote>\n<p><em><br \/>\n\u201cCanIRank gives you exactly what you need to achieve laser-focused SEO. It breaks down the process in steps that allows you to see measurable return on your efforts within weeks. It\u2019s an essential part of our marketing stack now.\u201d<\/em><\/p>\n<p>&#8211; <b>Yves Frinault, Fieldwire CEO<\/b><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-7\"><h2>RESULTS<\/h2>\n<p>Amongst their fellow <a href=\"https:\/\/angelpad.org\/\">AngelPad<\/a> graduates, the Fieldwire team became known as \u201cthe guys who are crushing it in SEO\u201d. Within 6 months of acquiring Fieldwire.com and launching a new website, they were able to achieve <strong>top 3 rankings<\/strong> for nearly all of their primary keywords, beating out larger, more established companies.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-3 content-boxes-icon-on-top content-left highlight-content-boxes\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:60px;\"><style type=\"text\/css\">.fusion-content-boxes-3 .heading .content-box-heading {color:#ffffff;}\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-3 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #43a4dc;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #43a4dc !important;\n\t\t\t\t\t}.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #ee6548;color: #ffffff;}.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: transparent !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #43a4dc !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-slide\" style=\"background-color:#51c86e;\" data-animationOffset=\"100%\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/icon-arrow.png\" width=\"65\" height=\"65\" alt=\"\" \/><\/div><h2 class=\"content-box-heading\" style=\"font-size:28px;line-height:33px;\">Results at 6 months<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#ffffff;\">\n<ul class=\"list-highlight-bullet\">\n<li>Boosted all primary keywords to top 3 positions<\/li>\n<li>Added traffic worth &gt;\u00a0$10,000 \/ yr, an increase of 853%<\/li>\n<li>Over 100 new rankings &amp; 200 increased rankings<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: transparent !important;\n\t\t\t\t\t\t\tborder-color: #43a4dc !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p>The additional search engine traffic helped Fieldwire save <strong>over $10,000\/ year<\/strong> compared to purchasing the same traffic via Google AdWords, while the industry media placements and community outreach significantly boosted their profile within the construction industry. For Fieldwire CEO Yves Frinault, working with CanIRank\u2019s team also had the intangible benefit of \u201c<em>knowing that SEO was well taken care of<\/em>\u201d, leaving him one less thing to worry about as he focused on scaling the team and further improving the product.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-3 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:48%; margin-right: 4%;margin-top:30px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-9\"><p><span style=\"color: #50a8e3; font-size: 24px;\">&#8220;There is simply no better way to spend your money as a startup if you want to crush it on SEO&#8221;<\/span><\/p>\n<p><strong><span style=\"color: #50a8e3; font-size: 24px;\">Yves Frinault<\/span><\/strong><br \/>\n<strong><span style=\"color: #50a8e3; font-size: 16px;\">CEO<\/span><\/strong><br \/>\n<strong><span style=\"color: #50a8e3; font-size: 16px;\">Fieldwire<\/span><\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:48%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: url(&#039;http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/yves-frinault-2-300x300.png&#039;);background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\" data-bg-url=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/yves-frinault-2-300x300.png\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-10\"><h2>READY TO WRITE YOUR OWN SUCCESS STORY?<\/h2>\n<p>CanIRank&#8217;s team includes a number of startup veterans with experience growing new ventures from inception to 8 figures in revenue in a variety of industries (Ecommerce, content, local, SaaS, &amp; mobile apps) and geographic locations (from Silicon Valley to Germany, Chile, the UK, Canada, Boston, and the Pacific Northwest). Our clients range in size from side projects up to new divisions at publicly-traded multinational corporations, but our heart truly resides\u00a0with early growth-phase startups.<\/p>\n<blockquote>\n<p><em>\u201cIf other agencies have told you it&#8217;s impossible to hit your growth targets on such a limited budget, you need to talk to us.\u201d<\/em><\/p>\n<p>&#8211; <b>Matt Bentley, CanIRank Founder<\/b><\/p>\n<\/blockquote>\n<p>We understand (and thrive on) the challenge of competing against larger players with limited resources and constantly changing marketing conditions. To learn more about the strategies we used to help Fieldwire and other startups overcome these obstacles and turn SEO into their primary growth channel, check out our post on <a href=\"http:\/\/www.canirank.com\/blog\/seo-for-startups\/\">SEO strategies for startups<\/a>, or <a href=\"https:\/\/www.canirank.com\/services\">schedule a free strategy session<\/a>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\">\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-5 { overflow:visible; }<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,86],"tags":[],"class_list":["post-1239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-syndication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Fieldwire Scaled Marketing Without Losing Focus on Product<\/title>\n<meta name=\"description\" content=\"The best customers are those actively searching for a solution, and with CanIRank\u2019s help we were able to turn SEO into one of our highest ROI channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Fieldwire Scaled Marketing Without Losing Focus on Product\" \/>\n<meta property=\"og:description\" content=\"The best customers are those actively searching for a solution, and with CanIRank\u2019s help we were able to turn SEO into one of our highest ROI channels.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/\" \/>\n<meta property=\"og:site_name\" content=\"CanIRank Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-20T18:36:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-25T18:50:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/fieldwire-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/scaledmarketing_twitter.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@canirank\" \/>\n<meta name=\"twitter:site\" content=\"@canirank\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"11 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.canirank.com\/blog\/#website\",\"url\":\"http:\/\/www.canirank.com\/blog\/\",\"name\":\"CanIRank Blog\",\"description\":\"SEO Tips for Small Businesses, Bloggers, and other Non-Spammers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"http:\/\/www.canirank.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/fieldwire-1.jpg\",\"width\":1280,\"height\":600,\"caption\":\"How CanIRank Helped Fieldwire Scale Marketing\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/#webpage\",\"url\":\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/\",\"name\":\"How Fieldwire Scaled Marketing Without Losing Focus on Product\",\"isPartOf\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/#primaryimage\"},\"datePublished\":\"2016-09-20T18:36:53+00:00\",\"dateModified\":\"2020-11-25T18:50:21+00:00\",\"author\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/#\/schema\/person\/1f3d22f44f4fcd70135c620fa2f7abeb\"},\"description\":\"The best customers are those actively searching for a solution, and with CanIRank\\u2019s help we were able to turn SEO into one of our highest ROI channels.\",\"breadcrumb\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.canirank.com\/blog\/\",\"url\":\"http:\/\/www.canirank.com\/blog\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/\",\"url\":\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/\",\"name\":\"How Fieldwire Scaled Marketing Without Losing Their Focus on Product\"}}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.canirank.com\/blog\/#\/schema\/person\/1f3d22f44f4fcd70135c620fa2f7abeb\",\"name\":\"Matt Bentley\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.canirank.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c872a6b987a06011acc1d9bfe974f8a47fe9e2029847de8b06b46f3133926a4?s=96&d=mm&r=g\",\"caption\":\"Matt Bentley\"},\"description\":\"Part data scientist and part growth marketer, Matt Bentley has spent 20 years growing internet startup companies in 5 different countries as a Founder, CEO, CMO, and SEO consultant. He is the Founder and Chief Scientist of SEO and content marketing software CanIRank.com, and intelligent marketing assistant GrowthAI.com. Connect with Matt on Twitter or LinkedIn to chat startups, rock climbing, or how best to balance managing a startup company with being a new dad.\",\"sameAs\":[\"http:\/\/www.canirank.com\/blog\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"http:\/\/www.canirank.com\/blog\/wp-json\/wp\/v2\/posts\/1239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.canirank.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.canirank.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.canirank.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.canirank.com\/blog\/wp-json\/wp\/v2\/comments?post=1239"}],"version-history":[{"count":0,"href":"http:\/\/www.canirank.com\/blog\/wp-json\/wp\/v2\/posts\/1239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.canirank.com\/blog\/wp-json\/wp\/v2\/media\/1426"}],"wp:attachment":[{"href":"http:\/\/www.canirank.com\/blog\/wp-json\/wp\/v2\/media?parent=1239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.canirank.com\/blog\/wp-json\/wp\/v2\/categories?post=1239"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.canirank.com\/blog\/wp-json\/wp\/v2\/tags?post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}