{"id":1736,"date":"2017-01-12T11:56:28","date_gmt":"2017-01-12T19:56:28","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=1736"},"modified":"2020-11-25T10:50:09","modified_gmt":"2020-11-25T18:50:09","slug":"saas-seo","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/saas-seo\/","title":{"rendered":"SEO for SaaS: From 0 to $50,000\/ month in Free, Organic SEO traffic"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>In this\u00a0<a href=\"https:\/\/www.canirank.com\/case-studies\">SEO case study<\/a>, we&#8217;ll share how the brand new SaaS startup\u00a0<a href=\"https:\/\/www.pdfpro.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">PDF Pro<\/a> used <a href=\"https:\/\/www.canirank.com\/services\">CanIRank Full Service<\/a> to grow their organic traffic from almost nothing to over 150,000 to <strong>over 1.5 million visitors per month<\/strong>. PDFPro is a SaaS app offering a completely cloud-based solution for creating, editing, and reviewing PDF files, eliminating the need to download expensive and cumbersome software just to <a href=\"https:\/\/www.pdfpro.co\/how-to\/edit-pdf\" target=\"_blank\" rel=\"noopener noreferrer\">make a few edits<\/a> or <a href=\"https:\/\/www.pdfpro.co\/convert-pdf-to-word\" target=\"_blank\" rel=\"noopener noreferrer\">convert PDF to word<\/a>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>Like other disruptive engineering-driven startups, PDF Pro is easier to use, faster, and more affordable than legacy products. Unfortunately, that didn\u2019t help this SaaS company in the <a href=\"https:\/\/www.google.com\/search?q=pdf+editor\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">search engine results<\/a>, where larger, entrenched players dominated based upon the authority of their domains rather than the quality of their product. So what does an AI SEO software\/agency duo do for a company like PDF Pro?<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: #ffd623;background-position: left top;background-repeat: no-repeat;padding-top:10px;padding-right:3%;padding-bottom:0px;padding-left:3%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#ffd623;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><h3 style=\"text-align: center; margin-top: 10px; margin-bottom: 5px;\"><strong><span style=\"color: #294679;\">CanIRank\u2019s Solution<\/span><\/strong><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:30.6666%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-4\"><div style=\"border-radius: 50%; background-color: #fcf0aa; max-width: 200px; max-height: 200px; margin: 0 auto;\"><img decoding=\"async\" style=\"padding: 20px;\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/11\/sm-challenge.png\" \/><\/div>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:65.3333%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:10px;line-height:17px;\"><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #294679;\">New startup in a competitive market<\/span><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #294679;\">PPC and other paid channels too expensive<\/span><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #294679;\">Low domain authority makes ranking difficult<\/span><\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><p>As a bootstrapped startup\u00a0focused on delivering the best possible product at the most affordable price, PDF Pro didn&#8217;t have a huge marketing budget or brand that they could leverage to effortlessly\u00a0gain\u00a0organic rankings. When they\u00a0approached us at <a href=\"https:\/\/www.canirank.com\">CanIRank<\/a> about\u00a0growing their search engine traffic, we knew that success\u00a0would require driving\u00a0all aspects of PDF Pro&#8217;s\u00a0<strong>inbound marketing<\/strong> in a coordinated push utilizing <em>content creation<\/em>, <em>on-page optimization<\/em>, <a href=\"http:\/\/www.canirank.com\/blog\/seo-for-startups\/\"><em>technical SEO<\/em><\/a>, <em>journalist pitching<\/em>, and <em>blogger \/ influencer outreach<\/em>.<\/p>\n<p>Outsourcing their entire growth marketing stack to CanIRank&#8217;s Full Service marketing team was certainly a bold gamble for PDF Pro \u2014 but would it pay off? Here&#8217;s how our SaaS growth strategy panned out: <\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-3 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:48%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: url(&#039;http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/7-copy.jpg&#039;);background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\" data-bg-url=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/7-copy.jpg\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:48%;margin-top:30px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-6\"><p><em><span style=\"color: #50a8e3; font-size: 20px;\">&#8220;As a team of software engineers with a new web service, we needed to bring in a marketing expert to bring PDF Pro traffic. CanIRank has been a brilliant and invaluable partner, allowing us to outsource our marketing and focus on our technology.&#8221;<\/span><\/em><\/p>\n<p><strong><span style=\"color: #50a8e3; font-size: 24px;\">Sophie Knowles<\/span><\/strong><br \/>\n<strong><span style=\"color: #50a8e3; font-size: 16px;\">Co-founder<\/span><\/strong><br \/>\n<strong><span style=\"color: #50a8e3; font-size: 16px;\">PDF Pro<\/span><\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-7\"><h2>CANIRANK\u2019S <em>SEO FOR SAAS<\/em> SOLUTION &#8211; The Ultimate Guide for SaaS SEO<\/h2>\n<p>Having great product pages isn&#8217;t enough. Every CanIRank Full-Service package starts with a strategy developed by experienced marketers familiar with the unique challenges inherent in <a href=\"http:\/\/www.canirank.com\/blog\/seo-for-startups\/\">startup marketing<\/a>. In PDF Pro&#8217;s case, CanIRank&#8217;s Founder <a href=\"https:\/\/twitter.com\/matt_bentley\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Bentley<\/a>\u00a0developed a strategy that combined the best elements of our <a href=\"https:\/\/www.canirank.com\/services\"><strong>Startup Launchpad<\/strong><\/a> and <a href=\"https:\/\/www.canirank.com\/services\"><strong>Be Everywhere<\/strong><\/a> Growth Programs, into a custom plan focused directly on SEO for SaaS brands.<\/p>\n<p>CanIRank\u2019s SEO Specialist Henry used our machine-learning software to identify keyword variations PDF Pro could successfully compete for <a href=\"http:\/\/www.canirank.com\/blog\/how-to-drive-traffic-to-your-website\/\">even with their current domain authority<\/a>. He worked closely with PDF Pro\u2019s Founders to devise a SaaS content strategy that struck an appropriate balance between showcasing PDF Pro\u2019s unique features and driving search engine traffic. The site\u2019s information architecture was revised to <a href=\"http:\/\/www.canirank.com\/blog\/thematic-content-can-save-website\/\">improve thematic relevancy<\/a> and ensure the strongest pages were used to target the most competitive terms.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-5 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: #4079dd;background-position: left top;background-repeat: no-repeat;padding-top:10px;padding-right:3%;padding-bottom:0px;padding-left:3%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-8\"><h3 style=\"text-align: center; margin-top: 10px; margin-bottom: 5px;\"><strong><span style=\"color: #ffffff;\">CanIRank\u2019s Solution<\/span><\/strong><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:30.6666%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-9\"><div style=\"border-radius: 50%; background-color: #c0d6ff; max-width: 200px; max-height: 200px; margin: 0 auto;\"><img decoding=\"async\" style=\"padding: 20px;\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/11\/sm-chart.png\" \/><\/div>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:65.3333%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><ul class=\"fusion-checklist fusion-checklist-2\" style=\"font-size:10px;line-height:17px;\"><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #ffffff;\">\u201cContent Flywheel\u201d: build towards increasingly competitive keywords<\/span><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #ffffff;\">Multi-pronged influencer\u00a0outreach campaign (journalists &amp; reviewers)<br \/>\n<\/span><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #ffffff;\">Founder-based thought leadership (guest posting, interviews, profiles, etc.)<\/span><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #ffffff;\">Competitor piggybacking: ensure client is mentioned in\u00a0every PDF roundup<\/span><\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-10\"><p>At the same time, CanIRank Outreach Specialist Elyse devised a PR strategy leveraging the unique aspects of PDF Pro\u2019s software and the Founders\u2019 backgrounds to <a href=\"http:\/\/www.canirank.com\/blog\/link-building-strategies-saas-companies\/\">obtain relevant, high quality links<\/a> that would drive direct traffic as well as boost PDF Pro\u2019s <em>domain authority<\/em>. Using CanIRank\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=0J29tSNyOuk&amp;index=5&amp;list=PLlgJfNEU8dBd8dTQOrcNc31IhPC2gby_w\" target=\"_blank\" rel=\"noopener noreferrer\">Promote my Content tool<\/a> to identify the best opportunities, Elyse landed over 2 dozen successful pitches, including guest posts, reviews, interviews, roundups, and resource pages. The additional links bolstered PDF Pro\u2019s reputation as a leader in its niche while also increasing domain authority. This in turn let Henry go back use our Grow my Content tool in CanIRank&#8217;s software to identify higher and higher value keywords so that every page was continually targeting the most valuable terms for which it was competitive.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-7 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:48%; margin-right: 4%;margin-top:30px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-11\"><p><em><span style=\"color: #50a8e3; font-size: 20px;\">&#8220;Before working with CanIRank we had a great website, but we struggled to find our audience. Within just a few months, CanIRank helped us achieve significant growth in targeted organic search traffic.&#8221;<\/span><\/em><\/p>\n<p><strong><span style=\"color: #50a8e3; font-size: 24px;\">Sophie Knowles<\/span><\/strong><br \/>\n<strong><span style=\"color: #50a8e3; font-size: 16px;\">Co-founder<\/span><\/strong><br \/>\n<strong><span style=\"color: #50a8e3; font-size: 16px;\">PDF Pro<\/span><\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:48%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: url(&#039;http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/4-copy.jpg&#039;);background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\" data-bg-url=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2016\/09\/4-copy.jpg\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-12\"><h2>RESULTS<\/h2>\n<p>Within 6 months of work, PDF Pro\u2019s organic <strong>search traffic had skyrocketed an astounding 106,283%<\/strong>, and the company had claimed page 1 rankings for multiple key industry terms (over 5,000 new rankings were added in total). Total traffic increased by a factor of 200. Most importantly, all this new traffic was obtained via completely sustainable white hat methods, and at less than 1% of the cost of purchasing the equivalent traffic via Google AdWords. <\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-9 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: #294679;background-position: left top;background-repeat: no-repeat;padding-top:10px;padding-right:3%;padding-bottom:0px;padding-left:3%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-13\"><h3 style=\"text-align: center; margin-top: 10px; margin-bottom: 5px;\"><strong><span style=\"color: #ffffff;\">Results<\/span><\/strong><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:30.6666%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-14\"><div style=\"border-radius: 50%; background-color: #8899ba; max-width: 200px; max-height: 200px; margin: 0 auto;\"><img decoding=\"async\" style=\"padding: 20px;\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/11\/sm-2success.png\" \/><\/div>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:65.3333%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><ul class=\"fusion-checklist fusion-checklist-3\" style=\"font-size:10px;line-height:17px;\"><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #ffffff;\">Increased total traffic by a factor of 200<\/span><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #ffffff;\">Increased number of Google.com rankings from zero to more than 5,000<\/span><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #ffffff;\">Increased organic search traffic from 141 to over 150,000 visitors per month<\/span><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #ffffff;\">Earned coverage in USAToday, Inc., Business2Community, PCAdvisor<\/span><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:17px;width:17px;margin-right:7px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-circle\" style=\"color:#fc6222;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:24px;\"><span style=\"font-size: 17px; color: #ffffff;\">Increased monthly value of Google.com ranking from $0 to over $50,000<\/span> <\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-15\"><p>CanIRank&#8217;s outreach directly\u00a0led to\u00a0coverage in a number of tier one outlets, including:<\/p>\n<p><a href=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/01\/logos.png\"><img decoding=\"async\" class=\"aligncenter wp-image-4528 size-full\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/01\/logos.png\" alt=\"SaaS SEO Agency \" width=\"1000\" height=\"64\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/01\/logos-200x13.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/01\/logos-300x19.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/01\/logos-400x26.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/01\/logos-600x38.png 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/01\/logos-768x49.png 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/01\/logos-800x51.png 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/01\/logos.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Equally important, we helped PDF Pro earn\u00a0thorough reviews (and recommendations) from a number of tech bloggers who specialize in reviewing office utilities such as PDF software. In all, over a hundred new links were earned using 100% <strong>white hat link building<\/strong> methods such as content marketing, influencer outreach, and journalist pitching. We went from zero to over 3 million clicks in just over a year.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7243 size-large\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/02\/pdf-seo-update-1024x185.jpg\" alt=\"\" width=\"1024\" height=\"185\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/02\/pdf-seo-update-200x36.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/02\/pdf-seo-update-300x54.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/02\/pdf-seo-update-400x72.jpg 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/02\/pdf-seo-update-600x108.jpg 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/02\/pdf-seo-update-768x139.jpg 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/02\/pdf-seo-update-800x145.jpg 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/02\/pdf-seo-update-1024x185.jpg 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/02\/pdf-seo-update.jpg 1074w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div><div class=\"fusion-text fusion-text-16\"><h2>HOW CAN CANIRANK HELP YOUR STARTUP?<\/h2>\n<p>Many SEO agencies won&#8217;t take on startup clients with their very limited budgets and often non-existent domain authority. After all, getting results for clients like that is hard work: success requires both\u00a0creative thinking\u00a0at the strategic level, and extremely efficient processes to keep costs down at the tactical level\u00a0\u00a0\u2014 not a combination one often finds under the same roof.<\/p>\n<p>Executing a SaaS marketing plan is challenging. Every SEO strategist knows that it&#8217;s a thousand times easier to get results working with a big name client where the press mentions and blogger reviews come automatically, and rankings improvements merely require cleaning up technical issues and optimizing content. The results we achieved for PDF Pro and <a href=\"http:\/\/www.canirank.com\/blog\/how-fieldwire-scaled-marketing-without-losing-product-focus\/\">other startups<\/a> show that it <em>is<\/em> possible to obtain\u00a0<a href=\"http:\/\/blog.canirank.com\/blog\/how-much-does-seo-cost\/\">top rankings on a limited budget<\/a>, even for a brand new startup. If you&#8217;re tired of your\u00a0 SaaS SEO agency making excuses \u2014 or worse, cutting corners with black hat techniques that could get your site penalized \u2014 please <a href=\"https:\/\/www.canirank.com\/services\">get in touch<\/a> to find out if CanIRank Full Service + AI SEO software solutions are a better option for your business.<\/p>\n<p>Looking for further reading? Check out these <a href=\"http:\/\/www.canirank.com\/blog\/link-building-strategies-saas-companies\/\">linkbuilding tips for SaaS businesses<\/a> or a case study on how we <a href=\"http:\/\/www.canirank.com\/blog\/seo-for-financial-services\/\">vastly improved a financial services client here<\/a>! <\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-11 { overflow:visible; }<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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