As content marketers, we are all continually on the quest to create viral, buzzworthy content that drives traffic and engagement.<\/p>\n
But crafting such content is easier said than done!<\/p>\n
And this is especially true for businesses in\u00a0industries where viral topics are hard to come by. What\u2019s a local carpet cleaning business or pest control service to do in order to stand apart from the competition when it comes to their content or social media strategies<\/a>?<\/p>\n Enter the world of piggyback marketing<\/strong>.<\/p>\n Piggyback marketing involves using the popularity of another brand or trend in order to give your own marketing efforts a boost. Piggybacking happens all the time<\/span> in modern marketing. It’s almost an art form in and of itself. Marketers today are constantly looking for creative ways<\/a> to take current events and trends and make them their own. Therefore, the definition of piggybacking, would be jumping on the bandwagon of other businesses successes.<\/p>\n As they say, “Good marketers steal, great marketers copy.”<\/span><\/p>\n While the principles of piggyback marketing are not\u00a0new, the evolution of content marketing and social media have made such marketing the norm.<\/p>\n<\/div>So, What is Piggyback Marketing?<\/h2>\n