{"id":262,"date":"2015-06-16T11:18:13","date_gmt":"2015-06-16T18:18:13","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=262"},"modified":"2020-11-25T10:50:39","modified_gmt":"2020-11-25T18:50:39","slug":"5-smartest-content-marketing-guides","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/5-smartest-content-marketing-guides\/","title":{"rendered":"Learn: The 5 Smartest Content Marketing Guides"},"content":{"rendered":"<h2>The Best One Stop Content Marketing Guides<\/h2>\n<p>You are busy and you need a crash course in content marketing. I&#8217;ve looked all over the place and these 5 guides are the best places to turn if you need to learn terms, concepts, and plans for understanding content marketing and then creating a plan for your business.<\/p>\n<p>Some are a series of posts, some are PDFs, and 1 is a video series. Most of them require an email opt-in. These are not simple posts on a single concept. Each of these guides attempts to cover content marketing in depth. Read just one of them and you should be able to explain\u00a0content marketing with just about anybody.<\/p>\n<p>Each of these articles has a slightly different focus and style. Have a look at the summary and notes for each guide and pick the one which best fits your time constraints and learning style.<\/p>\n<h2>Guide Links and Notes<\/h2>\n<h4>Copyblogger<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-267\" src=\"http:\/\/canirank.wpengine.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.00-AM-300x169.png\" alt=\"Copyblogger Content Marketing Guide\" width=\"300\" height=\"169\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.00-AM-300x169.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.00-AM-1024x578.png 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.00-AM.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><a href=\"http:\/\/www.copyblogger.com\/content-marketing\/\">http:\/\/www.copyblogger.com\/content-marketing\/<\/a><\/p>\n<p>You can access Copyblogger\u2019s PDF guides from this page. Copyblogger is probably the most recognizable name in content marketing and these guides are well designed and very informative. There is a large library of information here and it is well organized.<\/p>\n<ul>\n<li>Email opt-in\u00a0Required<\/li>\n<li>You will be added to a drip campaign<\/li>\n<li>PDF format<\/li>\n<li>Tons of other\u00a0resources: videos, webinars, infographics<\/li>\n<li>Good for those who learn by reading<\/li>\n<\/ul>\n<h4>Content Marketing Institute<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-268\" src=\"http:\/\/canirank.wpengine.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.14-AM-300x169.png\" alt=\"Content Marketing Institute Guide\" width=\"300\" height=\"169\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.14-AM-300x169.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.14-AM-1024x578.png 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.14-AM.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><a href=\"http:\/\/contentmarketinginstitute.com\/education\/original-cmi-ebooks\/\">http:\/\/contentmarketinginstitute.com\/education\/original-cmi-ebooks\/<\/a><\/p>\n<p>This post has a summary, an introductory video and a list of a bunch of other articles which you can follow to dive deeper into content marketing and how to be successful at it. This guide is heavily visual and follows current content marketing strategies.<\/p>\n<ul>\n<li>Email opt-in required<\/li>\n<li>Lots of books on broader topics like social media and e-commerce<\/li>\n<li>Mostly text based<\/li>\n<li>Good for those who like to learn by reading<\/li>\n<\/ul>\n<h4>Quicksprout<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-266\" src=\"http:\/\/canirank.wpengine.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.46.40-AM-300x169.png\" alt=\"Quicksprout Content Marketing Guide\" width=\"300\" height=\"169\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.46.40-AM-300x169.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.46.40-AM-1024x577.png 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.46.40-AM.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><a href=\"http:\/\/www.quicksprout.com\/the-advanced-guide-to-content-marketing\/\">http:\/\/www.quicksprout.com\/the-advanced-guide-to-content-marketing\/<\/a><\/p>\n<p>Comes with a nice outline of what the guide covers. Really helps you set up a plan. The most in depth of the articles.<\/p>\n<ul>\n<li>Website content (PDF download is available)<\/li>\n<li>Step-by-step instructions for creating plans and content<\/li>\n<li>Heavily visual<\/li>\n<li>Good for visual learners<\/li>\n<\/ul>\n<h4>Koozai<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-269\" src=\"http:\/\/canirank.wpengine.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.30-AM-300x169.png\" alt=\"Koozai Content Marketing Guide\" width=\"300\" height=\"169\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.30-AM-300x169.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.30-AM-1024x576.png 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.30-AM.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><a href=\"http:\/\/www.koozai.com\/resources\/whitepapers\/the-complete-guide-to-content-marketing\/\">http:\/\/www.koozai.com\/resources\/whitepapers\/the-complete-guide-to-content-marketing\/<\/a><\/p>\n<p>Some of these guides require some basic level of knowledge about online marketing. This guide from Koozai starts from the very beginning and explains many of the terms and concepts that you will need to know if you are starting from scratch.<\/p>\n<ul>\n<li>Email opt-in required<\/li>\n<li>PDF\u00a0format<\/li>\n<li>Easy to read infographic design<\/li>\n<li>Good for those who learn by reading<\/li>\n<\/ul>\n<h4>Shopify<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-270\" src=\"http:\/\/canirank.wpengine.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.58-AM-300x169.png\" alt=\"Shopify Content Marketing Guide\" width=\"300\" height=\"169\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.58-AM-300x169.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.58-AM-1024x577.png 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-16-at-9.47.58-AM.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><a href=\"https:\/\/www.shopify.com\/videos\/content-marketing\">https:\/\/www.shopify.com\/videos\/content-marketing<\/a><br \/>\nVideo! Very easy to navigate around. Focused a little more on products and sales, shopping carts. Gets more in depth with specifics about technical aspects of content marketing.<\/p>\n<ul>\n<li>No sign up needed<\/li>\n<li>Video<\/li>\n<li>Easy to follow navigation<\/li>\n<li>Good for those who learn by audio and video<\/li>\n<\/ul>\n<h2>My Favorite Guide<\/h2>\n<p>My favorite of the bunch are the Copyblogger guides. Copyblogger just has the chops to be the most authoritative course available. They do add you to a drip campaign though so if you want to keep your inbox clear you might want to look at the Shopify\u00a0guide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You are busy and you need a crash course in content marketing. I&#8217;ve looked all over the place and these 5 guides are the best places to turn if you need to learn terms, concepts, and plans for understanding content marketing and then creating a plan for your business.<\/p>\n","protected":false},"author":5,"featured_media":274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[39,41,43,42],"class_list":["post-262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-roundups","tag-content-marketing","tag-guides","tag-infographics","tag-learning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learn: The 5 Smartest Content Marketing Guides<\/title>\n<meta name=\"description\" content=\"You are busy and you need a crash course in content marketing. 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