Much like an overwhelmed and sleep-deprived parent to a newborn, you may be asking yourself, \u201cNow<\/span>\u00a0<\/span>what do I do with it?!\u201d<\/p>\n Breathe. We\u2019re here to help; while we\u2019re not exactly your expert resource for parenting advice, we can affirm that you\u2019ve come to the right place for learning what to do with that sweet bundle of joy, known as content<\/span>.<\/p>\n The first step is understanding that content isn\u2019t enough<\/a><\/strong>. What value does your content bring to the world if you publish it and it gets dusty sitting on the shelf waiting for someone to read it? Nobody puts baby in a corner. You must have a content amplification strategy in place to get your content out there.<\/p>\n Here at CanIRank, every time we publish a new piece of content, we have a clearly defined process, known as content amplification,<\/span>\u00a0in place to maximize the value we get out of that content. We\u2019ve invested precious time in ideation and content creation, so we need to ensure we\u2019re maximizing the return on that investment by putting a defined content amplification strategy in place before <\/span>our content is published to help it reach a wider audience.<\/p>\n A key element of making this content amplification strategy effective is making sure it\u2019s a repeatable process<\/span>\u00a0that can be used every time we publish a piece of content. It\u2019s important for us to mention here that while a content amplification process <\/span>needs to be repeatable, it isn’t necessarily a \u201cone and done\u201d strategy. Think of it as an umbrella that covers several strategies for how you\u2019re getting your content in front of relevant audiences and influencers. For each piece of content you publish, the content amplification process should make it clear what your options are for amplifying that content to influencers, aggregators, and more. Wash. Rinse. Repeat.<\/p>\n Without promotion and a defined content amplification process, our content doesn\u2019t go further than the reaches of our own network. With well-researched amplifiers and an easily repeatable process, we gain access to the content amplification universe<\/span>. Cue Star Wars Main Theme.<\/p>\n Image source:\u00a0Pexels<\/a>.<\/p><\/div>\n The content amplification universe, you say? With content being such a saturated space in the world of digital marketing, your content is forced to compete with all the other noise in the universe for a chance to be heard.<\/p>\n Let\u2019s break it down: are your chances of being heard greater if you share content with just your own network of twenty people, or if you target an influencer who has a network of 20,000 people? Think: you\u2019ve been playing gigs at grammy\u2019s annual birthday barbecue, but now it\u2019s time to play a stadium gig. Let the people hear your jams!<\/p>\n When you invest time in quality research of where to send your content once it\u2019s complete, your eyes are opened to a universe of social media influencers, content curators, forums and communities, Q&A sites, research pages and aggregators who have significant clout with their network and who may be interested in your content (and who will possibly link to it).<\/p>\n So how exactly<\/span>\u00a0does a defined content amplification process and this universe of amplifiers benefit your content? Well-executed content amplification brings numerous perks: In all honesty, this step should occur before you even begin crafting your content<\/a>. Building out your content amplification process before you begin writing is going to save you from fishing your dead content out of the water after you hit publish and will help you identify the appropriate amplifiers on the front end.<\/p>\n So how do we get a defined content amplification process in place?<\/p>\n First, we identify the amplification opportunities at play:<\/p>\n For each of these self-service categories, we\u2019ll determine who our audience is, where they\u2019re hanging out on the internet, and how they\u2019re consuming content (video, long content, etc.), and then we\u2019ll jump into the conversation and contribute value.<\/p>\n For each pitching\/relationship-based opportunity, we try to identify the kind of content the influencer is interested in and how to reach them. Then we start building a relationship with them: e.g., commenting on their blog posts, following them on social media, or helping to share or distribute their content.\u00a0<\/span>This process gets targets at least aware of your name so that when we follow up with them to pitch our own content (or a guest post, adding a link to their resource page, etc.), they are much more inclined to help.<\/p>\n Though it does take time, the influencer relationships built through outreach become like your own personal distribution network, multiplying the impact of your content or any other time you want to get the word out.<\/p>\n We\u2019ve given you a lot of information to chew on. When you\u2019re starting out in the content amplification game, it can feel a bit like going down the rabbit hole in Alice in Wonderland<\/span>. We\u2019ve been there; we get it.<\/p>\n You may be saying to yourself, \u201cSo now that I understand the benefits of amplifying my content and the direct benefit of leveraging other influencers\u2019\u00a0networks, how do I know which influencers are the right ones to target,\u00a0and how do I find them?\u201d To answer that, we\u2019ve put together some tips, tricks, and tools on how to find influencers in your niche.<\/p>\n Also included are a few\u00a0items to consider before establishing a relationship.<\/p>\n Research these items before you invest time in building a relationship.<\/strong><\/p>\n You can begin your research by performing a quick Google search of the keyword your content is targeting.\u00a0Based on the results, manually explore opportunities for some \u201cquick wins.\u201d These are places such as communities, Q&A forums, and aggregators that would be a good fit for sharing\u00a0your content and participating in conversations. Unfortunately, not every search result is going to be a quality site, so you’ll need to spend some effort\u00a0qualifying each and every lead. You want to have a sharp, focused list to maximize your content amplification process.<\/p>\n Save yourself some time and use CanIRank’s Promote My Content<\/strong><\/a> tool to find relevant communities, Q&A sites, and forums to add to your content amplification strategy. Every result is rated as to its authority, relevancy and the percentage of dofollow links. You can sort this list as well so you can focus your time pursuing only the best leads.<\/p>\n To supplement our\u00a0search, we often utilize Drop My Link<\/a>\u00a0for identifying relevant Link Roundups. This simple app helps formulate syntactically correct Google searches based on criteria selected from pull down menus. That’s one less thing to remember!<\/p>\nHow Do I Get My Content \u201cOut There\u201d?<\/h2>\n
![\"The](\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/05\/seo-content-1024x683.jpg\")
\n
Defining Your Audience and Researching Your Amplifiers<\/h2>\n
![\"content](\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/05\/promotion-opportunities.png\")
<\/p>\nHow to Find Influencers for Your Content Amplification Process<\/h3>\n
Items to Consider While Researching Influencers:<\/h3>\n
\n
Researching Amplifiers Using BuzzSumo and DropMyLink<\/h3>\n
![\"Content](\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/05\/Link-Opportunities.png\")
<\/p>\n
![\"content](\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/05\/content-amplification-sheet.png\")
<\/p>\n