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<\/p>\nThis tutorial is going to be super helpful for anyone who already has a website and would like to create some new content to\u00a0bring in eyeballs and signups.<\/p>\n
One of the smartest ways that you can go after traffic for your site is to use Long Tail Keywords as the the target keywords for your new content. Long Tail Keywords are search terms which are highly specific. As a result they are less competitive. These are keywords which are in your league so to speak.<\/p>\n
Going after traffic in your league is going to result in finding words that you can actually rank for. You can try to rank for highly competitive keywords\u00a0but if you are competing against companies with large budgets and teams of marketers that is not going to give you a good return on your invested time and money.<\/p>\n
So how do you find that low-hanging keyword fruit? Well, you can spend a ton of time doing keyword research and building spreadsheets or you can use CanIRank\u2019s algorithm to figure out some rank-able keywords for you with a few clicks.<\/p>\n
Here is my 2 step method for finding a keyword that you can rank for in about 10 minutes.<\/p>\n
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The first thing we have to do is let CanIRank run an initial report on one page on your site so that we can get some background information on aspects of the site. For those in the know these are technical SEO signals<\/a>. Technical SEO are the factors outside of your content which effect your Google ranking for your keyword<\/a>.<\/p>\n To get an initial report:<\/p>\n We are going to give CanIRank a couple of pieces of information here so that it can do some heavy number crunching.<\/p>\n The super fancy CanIRank number cruncher is going to now run through 4000 different data points to come up with a probability of ranking for the keyword and URL that you just gave it. All that crunching takes a couple minutes so maybe go make a smoothie or something.<\/p>\n You can find your\u00a0new report by clicking the \u201cReports\u201d link in the top navigation. Once you are on that page then make sure you are looking at the \u201cNew Content\u201d tab in the reports table. In the \u201cKeyword\u201d column you will see the keyword that you entered when you created the report and you can click that linked keyword to see the actual report.<\/p>\n This report is full of all kinds of valuable information about how likely it is that you can rank for the keyword that you entered when you created this report. All very valuable and you can hear\u00a0more about all of this information in this keyword research video<\/a>. This tutorial is focused on finding a new<\/strong> winning keyword though so for now let\u2019s move on to step 2 of the process.<\/p>\n To get a bunch of more narrowly focused keyword suggestions which will lead you to your best keyword choice you need to click on the \u201cToo Hard\u201d button to the left of the ranking probability dial.<\/p>\n This is going to take you to the keyword suggestion list. Depending on your membership plan<\/a> you will get a certain number of keyword suggestions which CanIRank has figured out might be good options for you. CanIRank just saved you a ton of time looking for relevant keywords and building spreadsheets to compare traffic vs. value. In addition, CanIRank provides one of the most accurate keyword difficulty tools<\/a> on the market currently.\u00a0You\u2019re welcome.<\/p>\n Next\u00a0what we need to do is pick a few of these more targeted words to compare to each other to figure out which one we want to target.<\/p>\n In a\u00a0new tab we are going to create a new report with our new, more focused, keywords. Choose 3 of the suggested keywords which have a fairly low number of searches. Somewhere around the middle third of the list.<\/p>\n Pro tip:<\/strong> I like to open a new tab with the same URL (Alt+D, Alt+enter Windows or\u00a0<\/em>Cmd+L, Cmd+Enter, Mac) so that I can cut and paste my 3 focused keywords into a new report form.<\/i><\/p>\n CanIRank is going to build you three shiny new reports. One for each of your more narrowly focused keywords. These reports are all displayed by clicking the \u201cReports\u201d button in the main nav.<\/p>\n Again, it will take some time to crunch all those numbers. Give it a minute OK, it\u2019s going to space<\/a>.<\/p>\n Back on the reports page, you will now see your 3 new reports and each one will have a ranking probability percentage.<\/p>\n Pick the keyword\u00a0with the highest percentage. That is going to be your winning keyword.<\/p>\n Now comes the real difficult part, creating useful content<\/a>! Create content for your readers first and optimize it for search engines second. \u00a0Search engines\u00a0have become quite sophisticated in determining the contents of web pages. So your\u00a0page can rank for a keyword like “SEO for SaaS<\/a>“<\/em>, without specifically using that phrase within the post.<\/p>\n\n
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2) Finding a Better Keyword<\/h2>\n
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