{"id":3216,"date":"2017-09-19T07:00:00","date_gmt":"2017-09-19T14:00:00","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=3216"},"modified":"2020-11-25T10:49:53","modified_gmt":"2020-11-25T18:49:53","slug":"most-valuable-tweets","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/most-valuable-tweets\/","title":{"rendered":"The 19 Most Valuable Tweets of All Time"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><blockquote class=\"otw-sc-quote\"><p style=\"color: #2b477b !important;\">&#8220;<i><span style=\"font-weight: 400;\">The Fake News Media hates when I use what has turned out to be my very powerful Social Media &#8211; over 100 million people! I can go around them\u201d &#8211; President Trump<\/span><\/i><\/p><\/blockquote>\n<p>We\u2019re not here to speculate whether the current President can use his Twitter as a replacement for traditional media coverage. However, we do agree that it is a powerful medium that has the ability to not only promote products and <span style=\"font-weight: 400;\">services, but also quickly spread important information, increase and solidify brand loyalty, create empathy, inspire change and move the masses.<\/span><\/p>\n<p>It can be argued that solid Twitter campaigns helped decide the leaders of the free world &#8211; the President of the United States &#8211; in the past three elections.<\/p>\n<p>A five-word tweet landed Uber head of global operations, Ryan Graves, a job that would later earn him as much as $1.6 billion. In case you\u2019re keeping track, that\u2019s about $320 million per word &#8211; making him perhaps the most expensive writer out there.<\/p>\n<p>And, of course, you can\u2019t forget all the tweets that led to LOLs.<\/p>\n<p>While there\u2019s no guarantee mad Twitter skills will make you a billionaire, the demand for savvy social media marketers has never been greater. One hundred and forty carefully composed characters have launched careers, destroyed companies, and raised millions of dollars.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"strong-view strong-view-id-9 default wpmtst-default\" data-count=1><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-3367\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Inma and Jose<\/h3><div    class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><a class=\"\" href=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/A-World-to-Travel.jpg\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/A-World-to-Travel-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/A-World-to-Travel-66x66.jpg 66w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/A-World-to-Travel-75x75.jpg 75w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/A-World-to-Travel-150x150.jpg 150w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/A-World-to-Travel-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/A-World-to-Travel.jpg 299w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"maybe-clear\"><\/div><p>Anyone has the potential of reaching the world on Twitter. You just need to make it valuable, critical, eye opening, new or fun enough in order to make it happen.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Inma and Jose<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"http:\/\/www.aworldtotravel.com\/\" target=\"_blank\" rel=\"nofollow  \">A World to Travel <\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n<p>If you\u2019re a Chief Marketing Officer wondering if it\u2019s really worth it to shell out a few grand extra on a professional social media marketing agency rather than having the new intern handle it, take heed of these 18 examples showing just how valuable a single tweet can be:<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>1. Kylie Jenner Slams Snapchat<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$1.45 BILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.<\/p>\n<p>\u2014 Kylie Jenner (@KylieJenner) <a href=\"https:\/\/twitter.com\/KylieJenner\/status\/966429897118728192?ref_src=twsrc%5Etfw\">February 21, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>October 14, 2007 was the day the world changed with the airing of the first Keeping Up With the Kardashians episode. Since then, the Kardashian-Jenners have built empires in clothing, cosmetics, television and especially social media. The youngest sister of the group, Kylie Jenner, has racked up 104 million <a href=\"https:\/\/www.instagram.com\/kyliejenner\/\">Instagram<\/a> followers, 24.6 million <a href=\"https:\/\/twitter.com\/KylieJenner\">Twitter<\/a> followers and 20.8 million <a href=\"https:\/\/www.facebook.com\/KylieJenner\/\">Facebook<\/a> followers. Harper\u2019s BAZAAR estimates that <a href=\"https:\/\/www.harpersbazaar.com\/uk\/culture\/culture-news\/news\/a40474\/this-is-how-much-the-kardashians-get-paid-for-one-instagram-post\/\">Kylie Jenner earns around $400,000<\/a> for each brand endorsement on Instagram. No, you didn\u2019t read that wrong. Yes, you should rethink your career.<\/p>\n<p>That\u2019s why when Kylie spoke, Snapchat felt it right in its wallet. In late November, Snapchat rolled out a new layout that was fully implemented by mid-January. This layout and reordering of features aimed at <a href=\"https:\/\/www.theverge.com\/2017\/11\/29\/16712704\/snapchat-redesign-friend-feed-discover\">separating users\u2019 friends from brands<\/a> on the app, but it has faced significant backlash, so much so that <a href=\"https:\/\/www.change.org\/p\/snap-inc-remove-the-new-snapchat-update\">1.2 million people have signed a Change.org petition<\/a> to have it returned to its previous state.<\/p>\n<p>On Wednesday, February 21, Kylie Jenner joined in on the criticism with her tweet stating \u201csooo does anyone else not open Snapchat anymore? Or is it just me\u2026 ugh this is so sad.\u201d Snapchat suffered a drop in stock of six percent by the end of the day Thursday. Vox estimates that loss between <a href=\"https:\/\/www.vox.com\/culture\/2018\/2\/23\/17044428\/kylie-jenner-snapchat-tweet\">$1.3 billion and $1.6 billion in market value<\/a>.<\/p>\n<p>While some were ready to bow to Queen Kylie for her influence over the social media powers that be, a few publications offered other explanations for the downward spiral. <a href=\"https:\/\/www.fastcompany.com\/40536072\/no-kylie-jenner-didnt-kill-snapchat\">Fast Company<\/a> pointed out that Wall Street already had a negative outlook on the company prior to the tweet and Citi downgraded its stock from \u201cneutral\u201d to \u201csell\u201d the day before Jenner took to Twitter.<\/p>\n<p><span style=\"font-weight: 400;\">Either way, the Kardashian-Jenners are not a force to underestimate - remember that for the future, Mark Zuckerberg!<\/span><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>2. Trump Tweet Trumps Toyota<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$12 BILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\" style=\"text-align: center;\">Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build plant in U.S. or pay big border tax.<\/p>\n<p style=\"text-align: center;\">\u2014 Donald J. Trump (@realDonaldTrump) <a href=\"https:\/\/twitter.com\/realDonaldTrump\/status\/817071792711942145\">January 5, 2017<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>To say President Donald J. Trump is a keyboard warrior might be the understatement of the century. The President\u2019s use of Twitter is, well, unprecedented. His tweets have fascinated, deeply confused and sometimes even frightened the press, the American people and even prominent career politicians - but more on that later. For this post, we want to discuss President Trump\u2019s tweets and their effect on the stock market. The above tweet was a reaction to Toyota Motor President Akio Toyoda\u2019s remarks that the company was still planning to \u201cup production\u201d in Mexico.<\/p>\n<p><span style=\"font-weight: 400;\">The tweet was sent at 1:14 p.m. ET and resulted in the share price of Toyota plummeting within <\/span><a href=\"http:\/\/www.independent.co.uk\/news\/world\/americas\/toyota-12bn-value-plummet-shares-stock-market-donald-trump-tweet-move-mexico-tax-a7512096.html\"><span style=\"font-weight: 400;\">five minutes<\/span><\/a><span style=\"font-weight: 400;\">. According to a Fortune <\/span><a href=\"http:\/\/fortune.com\/2017\/02\/24\/trump-tweet-stocks\/\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\"> published about a month and a half later, Toyota had not yet recovered from Trump\u2019s tweet and had further declined in value by more than five percent, or $12 billion.<br \/>\n<\/span><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><b><\/b><\/p>\n<h2>3. Selerity Twitter Leak<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$8 BILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/BREAKING?src=hash\">#BREAKING<\/a>: Twitter <a href=\"https:\/\/twitter.com\/search?q=%24TWTR&amp;src=ctag\">$TWTR<\/a> Q1 Revenue misses estimates, $436M vs. $456.52M expected<\/p>\n<p>\u2014 Selerity (@Selerity) <a href=\"https:\/\/twitter.com\/Selerity\/status\/593129551221432320\">April 28, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nIn 2015, Selerity, a little-known financial data platform firm,\u00a0<\/span><a href=\"http:\/\/www.businessinsider.com\/twitter-says-nasdaq-to-blame-for-earnings-report-leak-2015-4\"><span style=\"font-weight: 400;\">tweeted<\/span><\/a><span style=\"font-weight: 400;\"> out Twitter\u2019s first-quarter earnings around 3:07 p.m. The earnings were not supposed to be shared before 4 p.m., and the early leak resulted in Twitter\u2019s shares <\/span><a href=\"http:\/\/www.bbc.com\/news\/technology-32511932\"><span style=\"font-weight: 400;\">plunging by $8 billion at one point<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the firm, it received the information from Twitter\u2019s Investor Relations page, so it felt justified in releasing the numbers.<\/span><\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>4. Ryan Graves lands a job at Uber<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$1.6 BILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Looking 4 entrepreneurial product mgr\/biz-dev killer 4 a location based service.. pre-launch, BIG equity, big peeps involved--ANY TIPS??<\/p>\n<p>\u2014 travis kalanick (@travisk) <a href=\"https:\/\/twitter.com\/travisk\/status\/7422828552\">January 6, 2010<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Back in a time before Uber became a household name, Travis Kalanick was looking for a product manager\/business developer for his \u201clocation based service.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">It turns out that service was Uber, and the tweet led to its first hire, Ryan Graves. Graves told Kalanick to reach out to him and went from Uber\u2019s first employee to its CEO for a short period of time - Kalanick took over as CEO shortly afterward. Graves did, however, step into the role of Head of Global Operations and became a <\/span><a href=\"http:\/\/www.businessinsider.com\/how-a-tweet-turned-ubers-ryan-graves-into-a-billionaire-2015-6\"><span style=\"font-weight: 400;\">paper billionaire<\/span><\/a><span style=\"font-weight: 400;\">, making his way on <\/span><i><span style=\"font-weight: 400;\">Business Insider\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> annual \u201cSilicon Valley 100\u201d list and <\/span><i><span style=\"font-weight: 400;\">Forbes\u2019<\/span><\/i><span style=\"font-weight: 400;\">\u00a0list of the world\u2019s billionaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, due to company scandals coming to light, Kalanick recently <\/span><a href=\"https:\/\/www.nytimes.com\/2017\/06\/13\/technology\/uber-travis-kalanick-holder-report.html\"><span style=\"font-weight: 400;\">stepped away<\/span><\/a><span style=\"font-weight: 400;\"> from his role, and Graves is\u00a0<\/span><a href=\"http:\/\/www.cnbc.com\/2017\/05\/14\/profile-of-ubers-ryan-graves.html\"><span style=\"font-weight: 400;\">following suit<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>5. United Airlines \u201cRe-accommodates\u201d Passenger<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$1.4 BILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/united\">@United<\/a> overbook <a href=\"https:\/\/twitter.com\/hashtag\/flight3411?src=hash\">#flight3411<\/a> and decided to force random passengers off the plane. Here's how they did it: <a href=\"https:\/\/t.co\/QfefM8X2cW\">pic.twitter.com\/QfefM8X2cW<\/a><\/p>\n<p>\u2014 Jayse D. Anspach (@JayseDavid) <a href=\"https:\/\/twitter.com\/JayseDavid\/status\/851223662976004096\">April 10, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nIn April 2017, United Airlines faced a PR disaster when one of its flights was shown to have less than friendly customer service practices. This situation started when United employees needed to board a flight to Louisville, KY. The crew looked for volunteers to give up their seats for the employees, but when no one volunteered, they randomly chose 69-year-old physician, David Dao.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being a doctor, Dao needed to get back home to go to work the next day, so he told the crew that he had to be on that flight. That\u2019s when security officers physically forced Dao out of his seat and <\/span><a href=\"http:\/\/edition.cnn.com\/2017\/04\/13\/travel\/united-passenger-pulled-off-flight-lawsuit-family-attorney-speak\/index.html\"><span style=\"font-weight: 400;\">dragged him down the aisle of the plane<\/span><\/a><span style=\"font-weight: 400;\">, which was all caught on video that was tweeted out by passengers. The videos showed dry blood running from Dao\u2019s mouth, and he left the incident with a broken nose and concussion. Dao\u2019s attorney has announced that he plans to file a lawsuit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The troubling situation was bound to be a PR nightmare after the tweets were published, but United\u2019s response made everything much worse. United Airlines CEO Oscar Munoz\u2019s first response described Dao as \u201cbelligerent, leaving security officers no choice but to employ force in removing him.\u201d The CEO later recanted that statement and replaced it with a vow to never allow law enforcement to treat a \u201cbooked, paid, seated passenger\u201d in such a way again. However, the damage was already done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within two days, the airline\u2019s shares <\/span><a href=\"http:\/\/fortune.com\/2017\/04\/11\/united-airlines-stock-drop\/\"><span style=\"font-weight: 400;\">plummeted<\/span><\/a><span style=\"font-weight: 400;\"> by as much as 6.3 percent in pre-market trading and lost $1.4 billion.<\/span><\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>6. Barack Obama\u2019s 2012 Presidential Tweet<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$1.123 BILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Four more years. <a href=\"http:\/\/t.co\/bAJE6Vom\">pic.twitter.com\/bAJE6Vom<\/a><\/p>\n<p>\u2014 Barack Obama (@BarackObama) <a href=\"https:\/\/twitter.com\/BarackObama\/status\/266031293945503744\">November 7, 2012<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>When Barack Obama won the 2012 election, he tweeted out a photo of he and Michelle hugging with three simple words, \u201cFour more years.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">Until Ellen\u2019s famous \u201cselfie\u201d tweet, this one was the most retweeted in Twitter\u2019s history. It perfectly exemplified former-President Obama and connected with a massive number of people on Twitter. The tweet was used to motivate and excite his base - and with its number of retweets and likes, it seems it succeeded. In fact, Obama is credited with being the first President to successfully use <\/span><a href=\"https:\/\/people.stanford.edu\/jaaker\/sites\/default\/files\/tebrmay-june-obama.pdf\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> - especially Twitter - heavily in both his 2008 and 2012 campaigns.<\/span><\/p>\n<p>The value of this tweet is $1.123 billion - the <a href=\"http:\/\/www.politico.com\/story\/2012\/12\/barack-obama-mitt-romney-both-topped-1-billion-in-2012-084737\">cost<\/a> and payoff of winning that election.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>7. Elon Musk\u2019s Product Unveiling Tweet<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$1 BILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Major new Tesla product line -- not a car -- will be unveiled at our Hawthorne Design Studio on Thurs 8pm, April 30<\/p>\n<p>\u2014 Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/582581865682350080\">March 30, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nElon Musk knows how to use Twitter to excite Tesla fans as well as traders, investors and analysts alike. In 2015, one tweet about a new product unveil rocketed market capitalization of Tesla to nearly\u00a0<\/span><a href=\"http:\/\/www.marketwatch.com\/story\/5-of-the-most-profitable-tweets-ever-2013-03-25\"><span style=\"font-weight: 400;\">$1 billion<\/span><\/a><span style=\"font-weight: 400;\">. It turned out that the new product was <\/span><a href=\"https:\/\/venturebeat.com\/2015\/04\/30\/tesla-launches-tesla-energy-new-line-of-powerwall-batteries-for-homes-and-businesses\/\"><span style=\"font-weight: 400;\">Tesla Energy<\/span><\/a><span style=\"font-weight: 400;\">, which was a new line of batteries for homes and businesses.<\/span><\/p>\n<div class=\"strong-view strong-view-id-8 default wpmtst-default\" data-count=1><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-3366\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Jaclyn Baldovin<\/h3><div    class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><a class=\"\" href=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin.jpg\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-66x66.jpg 66w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-75x75.jpg 75w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-150x150.jpg 150w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-300x300.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin.jpg 378w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"maybe-clear\"><\/div><p>When Twitter users saw that Tesla was unveiling a product that wasn\u2019t its norm, it really piqued [followers&#8217;]\u00a0interests because they were curious what new and innovative product the company had up its sleeve. This tweet resulted in a great deal of engagement with people trying to guess what in the world the new product line could be.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Jaclyn Baldovin<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"http:\/\/digitalcontenthandbook.com\/\" target=\"_blank\" rel=\"nofollow  \">The Digital Content Handbook<\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>8. #ALSIceBucketChallenge<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$115 MILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Hemsworth! D'Onofrios! U have 24hrs to comply!! <a href=\"https:\/\/twitter.com\/hashtag\/ALSicebucketchallenge?src=hash\">#ALSicebucketchallenge<\/a><a href=\"https:\/\/t.co\/mGbcnFGP3O\">https:\/\/t.co\/mGbcnFGP3O<\/a><\/p>\n<p>\u2014 Robert Downey Jr (@RobertDowneyJr) <a href=\"https:\/\/twitter.com\/RobertDowneyJr\/status\/500670137582628864\">August 16, 2014<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nIn what can only be described as one of the luckiest coincidences for the ALS Association, the Ice Bucket Challenge\u00a0<\/span><a href=\"http:\/\/time.com\/3136507\/als-ice-bucket-challenge-started\/\"><span style=\"font-weight: 400;\">began<\/span><\/a><span style=\"font-weight: 400;\"> when a Florida golfer, Chris Kennedy, was nominated by a friend to dump ice water on his head for any charity. Kennedy chose to post his challenge in the name of ALS in honor of a relative with the disease. The challenge continued to spread to those with bigger and bigger followings and eventually became synonymous with ALS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea behind the #ALSicebucketchallenge was to be nominated from someone and then either post a video of you dumping ice water on your head and nominating more people to do the same or to simply donate money to the ALS Association. Soon enough, big time celebrities such as Oprah, Taylor Swift, Bill Gates, Mark Zuckerberg and more joined in on the cause.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In all, the craze raised about $115 million for the ALS Association, which used much of the money for research. Those funds led to <\/span><a href=\"http:\/\/edition.cnn.com\/2016\/07\/27\/health\/als-ice-bucket-challenge-funds-breakthrough\/index.html\"><span style=\"font-weight: 400;\">three important research breakthroughs<\/span><\/a><span style=\"font-weight: 400;\">, including the <\/span><a href=\"https:\/\/www.forbes.com\/sites\/emilycanal\/2016\/07\/27\/ice-bucket-challenge-funds-als-breakthrough-proves-skeptics-wrong\/#2d2113ca1e96\"><span style=\"font-weight: 400;\">discovery of a gene<\/span><\/a><span style=\"font-weight: 400;\"> that contributes to ALS known as NEK1.<\/span><\/p>\n<div class=\"strong-view strong-view-id-7 default wpmtst-default\" data-count=1><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-3364\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Jaclyn Baldovin<\/h3><div    class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><a class=\"\" href=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin.jpg\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-66x66.jpg 66w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-75x75.jpg 75w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-150x150.jpg 150w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin-300x300.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Jaclyn-Baldovin.jpg 378w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"maybe-clear\"><\/div><p>I think this tweet was so valuable because it really humanized Robert Downey Jr. At the time of this tweet, everyone was doing the ALS Ice Bucket Challenge, and to see a celebrity take the challenge made him seem down to earth \u2013 someone who could be your friend.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Jaclyn Baldovin<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"http:\/\/digitalcontenthandbook.com\/\" target=\"_blank\" rel=\"nofollow  \">The Digital Content Handbook<\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>9. Cancer Research UK #nomakeupselfie<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$8.95 MILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">We\u2019re loving your <a href=\"https:\/\/twitter.com\/hashtag\/cancerawareness?src=hash\">#cancerawareness<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/nomakeupselfie?src=hash\">#nomakeupselfie<\/a> pics! The campaign isn\u2019t ours but every \u00a3 helps <a href=\"https:\/\/twitter.com\/hashtag\/beatcancersooner?src=hash\">#beatcancersooner<\/a> <a href=\"http:\/\/t.co\/nNb0RSEitr\">pic.twitter.com\/nNb0RSEitr<\/a><\/p>\n<p>\u2014 Cancer Research UK (@CR_UK) <a href=\"https:\/\/twitter.com\/CR_UK\/status\/446223117841494016\">March 19, 2014<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nIn a great example of\u00a0<\/span><a href=\"http:\/\/www.canirank.com\/blog\/piggyback-marketing-done-right\/\"><span style=\"font-weight: 400;\">piggyback marketing<\/span><\/a><span style=\"font-weight: 400;\">, Cancer Research UK <\/span><a href=\"https:\/\/www.theguardian.com\/voluntary-sector-network\/2014\/dec\/03\/no-makeup-selfie-cancer-research-fundraising-benefit-quick-thinking\"><span style=\"font-weight: 400;\">raised more than $8.95 million<\/span><\/a><span style=\"font-weight: 400;\"> by thinking quickly. The organization saw that users were tweeting out their #nomakeupselfie to raise awareness for cancer. When asked if they were the ones who started the campaign, Cancer Research UK said that while they were not, anyone who wanted to do more could give their website a visit.<\/span><\/p>\n<p>Though they initially left their response to just that, they saw a spike in visits to their websites and engagement on their Twitter page. Not wanting to pass up this opportunity, the organization tweeted out a selfie of their science information officer, Dr. Kat Arney, without makeup. In the image, she held a sign that said, \u201cWe &lt;3 your #nomakeupselfie! If you want to help #beatcancersooner text BEAT to 70099 to donate 3 (Euros).\u201d<\/p>\n<p>Within a day, they had raised one million Euros, so they sent out another no-makeup selfie, which resulted in more than 700,000 text donations. The organization continued to champion this campaign and in the end raised almost $9 million.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>10. Obama Responds to Charlottesville Violence with Nelson Mandela Quote<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$8.6 MILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">\"No one is born hating another person because of the color of his skin or his background or his religion...\" <a href=\"https:\/\/t.co\/InZ58zkoAm\">pic.twitter.com\/InZ58zkoAm<\/a><\/p>\n<p>\u2014 Barack Obama (@BarackObama) <a href=\"https:\/\/twitter.com\/BarackObama\/status\/896523232098078720\">August 13, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Violence erupted on the streets of Charlottesville, VA on August 12th, 2017. Protesters and counter-protesters clashed - at least initially - over the removal of a statue of Robert E. Lee, a Confederate soldier from the Civil War. Those involved included white supremacists, neo-nazis and other hate groups, and the violence hit a boiling point when one of them ran their car into a group of counter-protesters, <\/span><a href=\"https:\/\/www.nytimes.com\/2017\/08\/13\/us\/heather-heyer-charlottesville-victim.html\"><span style=\"font-weight: 400;\">killing 32-year-old Heather Heyer<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">President Trump found himself embroiled in controversy over his response condemning violence on \u201c<\/span><a href=\"http:\/\/www.bbc.com\/news\/world-us-canada-41262866\"><span style=\"font-weight: 400;\">many sides<\/span><\/a><span style=\"font-weight: 400;\">.\u201d However, former-President Barack Obama took a different approach with his response. He tweeted quotes from former South African President and activist Nelson Mandela\u2019s biography. The entirety of the quote Obama tweeted said, \u201cNo one is born hating another person because of the color of his skin or his background or his religion...people must learn to hate, and if they can learn to hate, they can be taught to love...for love comes more naturally to the human heart than its opposite.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first section of that quote was tweeted out by Obama accompanied by a photo of him with a group of diverse children at the window of a day-care center. This tweet wracked up 4.6 million likes, making it the <\/span><a href=\"http:\/\/www.marketwatch.com\/story\/is-this-barack-obama-message-the-most-liked-in-twitters-history-2017-08-16\"><span style=\"font-weight: 400;\">most-liked tweet of all time<\/span><\/a><span style=\"font-weight: 400;\">, according to Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ThriveHive states that <\/span><a href=\"https:\/\/thrivehive.com\/how-much-does-it-cost-to-advertise-on-twitter\/\"><span style=\"font-weight: 400;\">the average cost per engagement for a promoted Tweet is $1.35<\/span><\/a><span style=\"font-weight: 400;\">. Although this post was not promoted, it does provide an idea of its value - $8.6 million.<\/span><\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>11. Oreo Cookies \u201cDunk in the Dark\u201d Super Bowl Tweet<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$4 MILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Power out? No problem. <a href=\"http:\/\/t.co\/dnQ7pOgC\">pic.twitter.com\/dnQ7pOgC<\/a><\/p>\n<p>\u2014 Oreo Cookie (@Oreo) <a href=\"https:\/\/twitter.com\/Oreo\/status\/298246571718483968\">February 4, 2013<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nIt was the 2013 Super Bowl, and the Baltimore Ravens had just pulled ahead of the San Francisco 49ers when the\u00a0<\/span><a href=\"http:\/\/www.espn.com\/nfl\/playoffs\/2012\/story\/_\/id\/8911864\/2013-super-bowl-power-outage-stops-game-super-bowl-xlvii\"><span style=\"font-weight: 400;\">power went out<\/span><\/a><span style=\"font-weight: 400;\"> in the Mercedes-Benz Superdome, delaying the game for about 34 minutes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it took a while for the game to continue, the brand Oreos was ready with the above tweet. With less than 140 characters, this tweet became one of the most publicised advertisements of the night - without actually being a planned advertisement. That year, Super Bowl advertisements reached up to <\/span><a href=\"http:\/\/superbowl-ads.com\/cost-of-super-bowl-advertising-breakdown-by-year\/\"><span style=\"font-weight: 400;\">$4 million<\/span><\/a><span style=\"font-weight: 400;\">. The brand\u2019s quick reaction to the real-time event earned it a significant amount of free publicity from football and cookie fans alike - as well as publications such as <\/span><a href=\"http:\/\/www.huffingtonpost.com\/2013\/02\/04\/oreos-super-bowl-tweet-dunk-dark_n_2615333.html\"><i><span style=\"font-weight: 400;\">The Huffington Post<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"strong-view strong-view-id-11 default wpmtst-default\" data-count=1><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-3372\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Andrew Selepak, Ph.D.<\/h3><div    class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><a class=\"\" href=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Andrew-Selepak.jpg\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Andrew-Selepak-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Andrew-Selepak-66x66.jpg 66w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Andrew-Selepak-75x75.jpg 75w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Andrew-Selepak-150x150.jpg 150w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Andrew-Selepak-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Andrew-Selepak-300x300.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Andrew-Selepak-400x400.jpg 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Andrew-Selepak.jpg 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"maybe-clear\"><\/div><p>Oreo\u2019s Dunk in the Dark tweet during the Super Bowl resonated with audiences for two reasons. First, it was during the biggest media event of the year. Watching sports is no longer about just what is on the screen, but also our interaction with other fans through social media. During the stadium power outage, fans didn\u2019t turn their attention to other things, but were still focused on the Super Bowl. But their attention turned from the TV to their phones, and they found the tweet.<\/p><p>Second, Oreo was timely with their post. While the image and text were relatively simple to create, the copy and image were not prepackaged and ready to go before the game. Oreo\u2019s marketing created this relatively simple message on the fly. The spontaneity and creativity of the post during the most watched media event of the year was at the right time on the right platform and resonated with fans while they waited for the game to continue.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Andrew Selepak, Ph.D.<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"https:\/\/www.jou.ufl.edu\/staff\/andrew-selepak\/\" target=\"_blank\" rel=\"nofollow  \">University of Florida <\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>12. Trump\u2019s Press \u201cCovfefe\u201d<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$1.6 MILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<p>It was the tweet that led to a million head scratches and attempted pronunciations (is it cov-fee-fee or cov-fef-ee?).<\/p>\n<p>One exciting May morning, President Trump took to his Twitter to talk about how he felt he was receiving unfair press coverage. However, it must have been a long day because what he actually ended up complaining about was all the negative press \u201ccovfefe.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">Naturally, Twitter, in all its excitement, exploded with jokes over what this illusive \u201ccovfefe\u201d could mean. With most acknowledging it as a typo for the word \u201ccoverage,\u201d some hardcore Trump loyalists insisted it was a legitimate use of an Arabic word they claimed translated into, \u201cI will stand up.\u201d This claim has since been <\/span><a href=\"https:\/\/www.nytimes.com\/2017\/06\/01\/us\/politics\/covfefe-trump-arabic.html\"><span style=\"font-weight: 400;\">refuted<\/span><\/a><span style=\"font-weight: 400;\"> and the tweet was deleted six hours after it was first published.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you might be rolling your eyes over this whole \u201ccovfefe\u201d debacle, but the tweet could have value - a lot of it - in the future. <\/span><span style=\"font-weight: 400;\">Representative Mike Quigley of Illinois\u00a0<\/span><a href=\"http:\/\/www.reuters.com\/article\/us-usa-trump-covfefe-idUSKBN19402C\"><span style=\"font-weight: 400;\">introduced<\/span><\/a><span style=\"font-weight: 400;\"> the COVFEFE, or the \"Communications Over Various Feeds Electronically For Engagement\" Act, which calls for all of President Trump\u2019s tweets to be preserved as presidential records. If this act becomes law, it would forbid Trump from deleting any of his posts.<\/span><\/p>\n<blockquote class=\"otw-sc-quote\"><p style=\"color: #2b477b !important;\">\"In fact, former White House spokesman Sean Spicer declared that his tweets \u201care considered official statements by the President of the United States.\u201d<\/p><\/blockquote>\n<p>With his Presidency endangered by claims of potential Russian interference, obstruction of justice and more, Trump has been known to take to Twitter to comment. In fact, White House spokesman former Sean Spicer declared that his tweets \u201care considered official statements by the President of the United States.\u201d Trump's tweets have been used against him in court, and are more likely to do so if the COVFEFE Act becomes law.<\/p>\n<p>Therefore, one wrong tweet (which could not be erased under this proposed law) could potentially take down an already fragile Presidency. We\u2019re not saying that this will or will not happen, nor are we saying that we want this to happen. However, we are saying that if somehow it <i><span style=\"font-weight: 400;\">does<\/span><\/i><span style=\"font-weight: 400;\"> happen, seeing as the President makes $400,000 per year and one term covers four years (even though Trump has announced that he does not intend to collect that paycheck), the value of that tweet has the potential to be at least $1.6 million.<\/span><\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>13. Stacey Ferreira\u2019s Richard Branson Tweet<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$1 MILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Enjoy intimate cocktails with me in Miami on June 15th - $2,000 to charity. For details email: Community.investment@fly.virgin.com<\/p>\n<p>\u2014 Richard Branson (@richardbranson) <a href=\"https:\/\/twitter.com\/richardbranson\/status\/79113822853529600\">June 10, 2011<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Stacey Ferreira and her brother, Scott, had launched MySocialCloud when they were just 19 and 21 years old, respectively. The startup business enabled users to secure and store all their internet passwords.<\/p>\n<p>In 2011, Ferreira saw the above tweet from famous entrepreneur Richard Branson and tweeted back to Branson asking how she and her brother could attend this event, being underage. Branson told them that he would make the arrangements as long as they made the donations, so they received loans from their parents, went to meet him and told him about their business.<\/p>\n<p><span style=\"font-weight: 400;\">After some back and forth and a visit from Jerry Murdock, in which he asked extensively about their business and goals, Ferreira received a <\/span><a href=\"https:\/\/smallbusiness.yahoo.com\/advisor\/young-entrepreneurs-turn-a-tweet-from-richard-branson-into--1-million.html\"><span style=\"font-weight: 400;\">$1 million investment<\/span><\/a><span style=\"font-weight: 400;\"> from the pair.<\/span><\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>14. Arby\u2019s Trolling Pharrell\u2019s Hat at the GRAMMYs<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$1 MILLION<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Hey <a href=\"https:\/\/twitter.com\/Pharrell\">@Pharrell<\/a>, can we have our hat back? <a href=\"https:\/\/twitter.com\/hashtag\/GRAMMYs?src=hash\">#GRAMMYs<\/a><\/p>\n<p>\u2014 Arby's (@Arbys) <a href=\"https:\/\/twitter.com\/Arbys\/status\/427614008946855936\">January 27, 2014<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nA consistent receiver of jabs from\u00a0<\/span><a href=\"https:\/\/www.washingtonpost.com\/news\/business\/wp\/2015\/08\/07\/how-arbys-came-to-embrace-jon-stewarts-jabs-and-even-created-a-sandwich-in-his-honor\/?utm_term=.bbfaf4b98e8a\"><span style=\"font-weight: 400;\">Jon Stewart<\/span><\/a><span style=\"font-weight: 400;\">, Arby\u2019s decided to dish out some sass itself when artist Pharrell Williams showed up to the 2014 GRAMMYs with an - uhm - interesting wardrobe choice - <\/span><a href=\"http:\/\/www.gq.com\/story\/who-makes-pharrell-grammys-hat-brand\"><span style=\"font-weight: 400;\">his hat<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The large, unusual hat struck an uncanny resemblance to the one in Arby\u2019s logo, and the company took notice. This tweet cashed in on real-time coverage and earned the company publicity from organizations such as <\/span><em><a href=\"http:\/\/www.adweek.com\/creativity\/arbys-slayed-grammys-tweet-about-pharrell-williams-hat-155237\/\"><span style=\"font-weight: 400;\">AdWeek<\/span><\/a><\/em><span style=\"font-weight: 400;\">. It even earned praise from other brands such as Pepsi and a <\/span><a href=\"https:\/\/twitter.com\/Pharrell\/status\/427733647081209856?ref_src=twsrc%5Etfw&amp;ref_url=http%3A%2F%2Fwww.adweek.com%2Fcreativity%2Farbys-slayed-grammys-tweet-about-pharrell-williams-hat-155237%2F\"><span style=\"font-weight: 400;\">response<\/span><\/a><span style=\"font-weight: 400;\"> from Pharrell asking if the company was trying to start a \u201croast beef\u201d (heh heh).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coincidentally, 2014 was the year that the GRAMMYs <\/span><a href=\"http:\/\/www.billboard.com\/biz\/articles\/news\/tv-film\/5885153\/2014-grammy-commercials-sold-for-as-high-as-record-1-million\"><span style=\"font-weight: 400;\">broke the $1 million barrier<\/span><\/a><span style=\"font-weight: 400;\"> for advertisements. Therefore, with its quick thinking, the restaurant cashed in on about $1 million in free advertising.<\/span><\/p>\n<div class=\"strong-view strong-view-id-2 default wpmtst-default\" data-count=1><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-3353\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Tony Lee<\/h3><div    class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><a class=\"\" href=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Tony-Lee.jpg\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Tony-Lee-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Tony-Lee-66x66.jpg 66w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Tony-Lee-75x75.jpg 75w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Tony-Lee-150x150.jpg 150w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Tony-Lee-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Tony-Lee-300x300.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Tony-Lee.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"maybe-clear\"><\/div><p>All these tweets to a degree used real-time marketing, but Arby\u2019s stands above the rest. Most people probably didn\u2019t realize Arby\u2019s logo was a hat and now think of Arby\u2019s with some brown hats. It\u2019s harder in 2017 to replicate this, but brands can still find opportunities like #NuggsForCarter \u2013 if they pay attention.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Tony Lee<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"http:\/\/sheckii.com\" target=\"_blank\" rel=\"nofollow  \">shecKiiville productions<\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>15. Wendy\u2019s #Nuggsforcarter<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$700,000<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">HELP ME PLEASE. A MAN NEEDS HIS NUGGS <a href=\"https:\/\/t.co\/4SrfHmEMo3\">pic.twitter.com\/4SrfHmEMo3<\/a><\/p>\n<p>\u2014 Carter Wilkerson (@carterjwm) <a href=\"https:\/\/twitter.com\/carterjwm\/status\/849813577770778624\">April 6, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Just a man and his nuggets - and 18 million retweets (or not). Wendy\u2019s makes it onto this list because it can\u2019t help itself from roasting users - more on this later.<\/p>\n<p><span style=\"font-weight: 400;\">Once upon a time, a young man tweeted at Wendy\u2019s asking how many retweets he would need for free chicken nuggets for a year. Wendy\u2019s told him 18 million, and Carter soon recruited some heavy hitters by tagging Conan O\u2019brien and Jimmy Fallon. He even tagged Ellen Degeneres, who held the title of \u201cMost Retweeted Tweet\u201d at that time with her Oscars selfie and teased Carter <\/span><a href=\"http:\/\/people.com\/food\/ellen-degeneres-wendys-nugget-boy-twitter\/\"><span style=\"font-weight: 400;\">on her show<\/span><\/a><span style=\"font-weight: 400;\">. However, Carter\u2019s valiant pursuit toward his nuggets surpassed Degeneres, and he claimed the title of \u201cMost Retweeted.\u201d He hasn\u2019t reached 18 million retweets, but this was enough for Wendy\u2019s, which gave him his nuggets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though this tweet is technically Carter\u2019s, Wendy\u2019s again benefited massively from all the free publicity. This competition gave them a slew of media attention from the likes of <\/span><a href=\"https:\/\/www.forbes.com\/sites\/haroldstark\/2017\/05\/03\/carter-wilkerson-the-nuggets-guy-who-broke-twitter\/#8923edb6ab4e\"><i><span style=\"font-weight: 400;\">Forbes<\/span><\/i><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/money.cnn.com\/2017\/05\/09\/technology\/nuggs-for-carter-tweet\/index.html\"><span style=\"font-weight: 400;\">CNN<\/span><\/a><span style=\"font-weight: 400;\">, and probably made more people hungry for Wendy\u2019s chicken nuggets.<\/span><\/p>\n<div class=\"strong-view strong-view-id-5 default wpmtst-default\" data-count=1><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-3360\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Dr. Rodrigo Perez Vega<\/h3><div    class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><a class=\"\" href=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Rodrigo-Perez-Vega.jpg\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Rodrigo-Perez-Vega-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Rodrigo-Perez-Vega-66x66.jpg 66w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Rodrigo-Perez-Vega-75x75.jpg 75w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Rodrigo-Perez-Vega-150x150.jpg 150w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Rodrigo-Perez-Vega-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Rodrigo-Perez-Vega.jpg 240w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"maybe-clear\"><\/div><p>Well, in general terms, a RT requires low efforts from the users, which is why it\u2019s an ideal platform to make content viral. Now when someone shares, it\u2019s indirectly endorsing the content, despite all these things on bios about \u201cRTs are not an endorsement.\u201d<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Dr. Rodrigo Perez Vega<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"https:\/\/www.henley.ac.uk\/\" target=\"_blank\" rel=\"nofollow  \">Henley Business School<\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>16. Pedigree #tweetforbowls<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$630,000<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">For every retweet this gets, Pedigree will donate one bowl of dog food to dogs in need! \ud83d\ude0a <a href=\"https:\/\/twitter.com\/hashtag\/tweetforbowls?src=hash\">#tweetforbowls<\/a> <a href=\"http:\/\/t.co\/z4rmc2HsGT\">pic.twitter.com\/z4rmc2HsGT<\/a><\/p>\n<p>\u2014 Andrew Malcolm (@AHMalcolm) <a href=\"https:\/\/twitter.com\/AHMalcolm\/status\/567053242429734913\">February 15, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>In 2015, Pedigree started the hashtag #tweetforbowls in response to a Super Bowl advertisement from GoDaddy that many felt was making a joke out of puppy mills.<\/p>\n<p><span style=\"font-weight: 400;\">In just two days, Pedigree put together a campaign that promised to donate a bowl of dog food every time someone used the hashtag. Several celebrities jumped on board, and Pedigree ended up donating <\/span><a href=\"https:\/\/vimeo.com\/136454650\"><span style=\"font-weight: 400;\">210,000 bowls of dog food<\/span><\/a><span style=\"font-weight: 400;\"> to shelter dogs. The Twitter campaign earned Pedigree a lot of free publicity from celebrities and their followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Pedigree, a large dog should receive about six cups of food each day. If you consider that one bowl, that equals to about three pounds of food. Pedigree sells 50 lbs bags of dog food for about <\/span><a href=\"https:\/\/www.target.com\/p\/pedigree-174-adult-complete-nutrition-chicken-flavor-dry-dog-food\/-\/A-52235796#preselect=15467347\"><span style=\"font-weight: 400;\">$23<\/span><\/a><span style=\"font-weight: 400;\">. Using that information, the value of Pedigree\u2019s 210,000 bowls is about $630,000.<\/span><\/p>\n<div class=\"strong-view strong-view-id-6 default wpmtst-default\" data-count=1><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-3362\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Cathy Wassell<\/h3><div    class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><a class=\"\" href=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Cathy-Wassell.jpg\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Cathy-Wassell-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Cathy-Wassell-66x66.jpg 66w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Cathy-Wassell-75x75.jpg 75w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Cathy-Wassell-150x150.jpg 150w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Cathy-Wassell-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Cathy-Wassell-300x300.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Cathy-Wassell.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"maybe-clear\"><\/div><p>Twitter is all about cats and dogs, and a retweet takes just a second. A second to feed a dog is a pretty good swap, and the pull on your heartstring doesn\u2019t hurt, either.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Cathy Wassell<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"http:\/\/sociallycontented.com\/\" target=\"_blank\" rel=\"nofollow  \">Socially Contented<\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>17. Denny\u2019s Helping Fight that \u201cExistential Dread\u201d<\/h2>\n<div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$500,000<\/h3><\/div><\/div><\/div><\/div><\/div>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<\/div><div class=\"clearfix\"><\/div>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">zoom in on the syrup <a href=\"https:\/\/t.co\/omRBupjrXq\">pic.twitter.com\/omRBupjrXq<\/a><\/p>\n<p>\u2014 Denny's (@DennysDiner) <a href=\"https:\/\/twitter.com\/DennysDiner\/status\/837041513649606656\">March 1, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nDenny\u2019s used Twitter\u2019s zoom feature in an attempt to provide a glimpse into the amusing conversations people often have at a diner (sometimes even at 3 a.m\u2026) according to CMO\u00a0<\/span><a href=\"http:\/\/www.adweek.com\/brand-marketing\/dennys-cmo-tells-the-story-behind-one-of-the-most-popular-brand-tweets-of-all-time\/\"><span style=\"font-weight: 400;\">John Dillon<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The caption on the tweet tells followers to \u201czoom in on the syrup,\u201d which tells them to \u201clook at the lower left corner,\u201d which says, \u201cnow look at the lower right corner,\u201d which leads them to the upper left corner and, finally, the butter, which poignantly asks, \u201chas this distracted you from overwhelming existential dread lol.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This \u201cgrand slam\u201d of a tweet leveraged a current trend and garnered press attention from organizations such as <\/span><a href=\"http:\/\/www.adweek.com\/brand-marketing\/dennys-cmo-tells-the-story-behind-one-of-the-most-popular-brand-tweets-of-all-time\/\"><span style=\"font-weight: 400;\"><em>AdWe<\/em>ek<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"strong-view strong-view-id-10 default wpmtst-default\" data-count=1><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-3369\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Emma Vince<\/h3><div    class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><a class=\"\" href=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince.jpg\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-66x66.jpg 66w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-75x75.jpg 75w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-150x150.jpg 150w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-300x300.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-400x400.jpg 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-600x600.jpg 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-768x768.jpg 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-800x800.jpg 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince-1024x1024.jpg 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Emma-Vince.jpg 1115w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"maybe-clear\"><\/div><p>Denny\u2019s tweet is a variation on the \u2018\u2019zoom-in\u2019\u2019 Twitter meme \u2013 a picture which asks users to zoom in on various points in a still image that conceal hidden text that then directs users to the next point of text until reaching an eventual message or punchline. Why was this tweet so valuable to the brand? Denny\u2019s zoom-in tweet started a conversation. It wanted engagement, and with the tweet having over 170,000 likes and 120,000 retweets, it certainly achieved it. A Denny\u2019s spokesperson confirmed it\u2019s the brand&#8217;s most successful tweet to date, so in terms of value? I think the numbers speak for themselves.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Emma Vince<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"https:\/\/www.tinderpoint.com\" target=\"_blank\" rel=\"nofollow  \">Tinderpoint<\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>18. Ariana Grande\u2019s Manchester Emergency Fund Tweet<\/h2>\n<p><span style=\"font-weight: 400;\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<\/span><span style=\"font-weight: 400;\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$404,200<\/h3><\/div><\/div><\/div><\/div><\/div><\/span><\/p>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<p><span style=\"font-weight: 400;\"><\/div><div class=\"clearfix\"><\/div><\/span><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"und\"><a href=\"https:\/\/t.co\/mkxhN8oaTI\">https:\/\/t.co\/mkxhN8oaTI<\/a><\/p>\n<p>\u2014 Ariana Grande (@ArianaGrande) <a href=\"https:\/\/twitter.com\/ArianaGrande\/status\/868167816939278337\">May 26, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>When a suicide bomber killed 22 people and injured an additional 116 - many of which were children - at an Ariana Grande concert in May 2017, the immediate reaction of horror was soon swept over with a wave of action and strong desire to help.<\/p>\n<p><span style=\"font-weight: 400;\">One such way that people around the world and celebrities helped was by donating to the <\/span><a href=\"https:\/\/www.justgiving.com\/campaigns\/charity\/redcross\/ManchesterEmergencyFund\"><span style=\"font-weight: 400;\">We Love Manchester Emergency Fund<\/span><\/a><span style=\"font-weight: 400;\">. One of those celebrities was Grande, whose tweet raised more than $404,000 and helped the British Red Cross <\/span><a href=\"https:\/\/rooster.co.uk\/could-this-be-one-of-the-most-valuable-tweets-in-the-world\/\"><span style=\"font-weight: 400;\">exceed<\/span><\/a><span style=\"font-weight: 400;\"> its $1,119,750 (or one million Euro) goal.<\/span><\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2>19. Wendy\u2019s Roasts<\/h2>\n<p><span style=\"font-weight: 400;\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic\">\n<\/span><span style=\"font-weight: 400;\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"background-color:#00a651;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\" fa fa-usd\" style=\"color:#ffffff;\"><\/i><\/div><h2 class=\"flip-box-heading without-text\" style=\"color:#ffffff;\">TWEET VALUE<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"background-color:#ee6548;border-color:rgba(0,0,0,0);border-radius:4px;border-style:solid;border-width:1px;color:#ffffff;transition-duration:0.8s;\"><div class=\"flip-box-back-inner\"><h3 class=\"flip-box-heading-back\" style=\"color:#ffffff;\">$100,000<\/h3><\/div><\/div><\/div><\/div><\/div><\/span><\/p>\n<h5 style=\"text-align: center;\">Hover over graphic to view Tweet value<\/h5>\n<p><span style=\"font-weight: 400;\"><\/div><div class=\"clearfix\"><\/div><\/span><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"und\"><a href=\"https:\/\/t.co\/IhRsonIUnJ\">pic.twitter.com\/IhRsonIUnJ<\/a><\/p>\n<p>\u2014 Wendy's (@Wendys) <a href=\"https:\/\/twitter.com\/Wendys\/status\/816369698245902336\">January 3, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nNot only are Wendy\u2019s roasts on Twitter absolutely hilarious, but they\u2019re also brilliant marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By roasting those who heckle them, and saying what so many social media managers wish they could say, Wendy\u2019s separated itself from the rest of the pack on social media. Its brutally hilarious, dead-pan humor has been great PR for the brand and has garnered a significant amount of media attention from organizations such as <\/span><em><a href=\"https:\/\/www.thrillist.com\/news\/nation\/wendys-is-brutally-roasting-people-on-twitter-right-now\"><span style=\"font-weight: 400;\">Thrillist<\/span><\/a><\/em><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.buzzfeed.com\/ryanhatesthis\/wendys-owned-this-twitter-troll-so-hard-they-deactivated?utm_term=.vhKwZmq1E#.atOdK1gEQ\"><span style=\"font-weight: 400;\"><em>Buzzfe<\/em>ed<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"strong-view strong-view-id-4 default wpmtst-default\" data-count=1><div class=\"strong-content strong-normal columns-1\"><div class=\"wpmtst-testimonial testimonial post-3357\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Bonny Parker-Davies<\/h3><div    class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><a class=\"\" href=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Bonny-Parker-Davies.jpg\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Bonny-Parker-Davies-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Bonny-Parker-Davies-66x66.jpg 66w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Bonny-Parker-Davies-75x75.jpg 75w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Bonny-Parker-Davies-150x150.jpg 150w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Bonny-Parker-Davies-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Bonny-Parker-Davies-300x300.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/07\/Bonny-Parker-Davies.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"maybe-clear\"><\/div><p>We\u2019re seen the rise of brands taking on the trolls and beating them at their own game. This post from Wendy\u2019s is the perfect example. It\u2019s so sassy! People want honest conversations with brands. Posts need to sound like they come from real people, with personality, not corporate robots or bots.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Bonny Parker-Davies<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"https:\/\/www.ledgerbennett.com\/\" target=\"_blank\" rel=\"nofollow  \">Ledger Bennett<\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#43a4dc;border-top-width:3px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<h2><strong>What Tweets do you think belong on this list? Tell us in the comments!<\/strong><\/h2>\n<span style=\"display:none\" class=\"tl-placeholder-f-type-shortcode_2169\"><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 { overflow:visible; }<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":3670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 19 Most Valuable Tweets of All Time &ndash; CanIRank Blog<\/title>\n<meta name=\"description\" content=\"Though only 140 characters, tweets have a lot more power than most give them credit for. Here are 19 of the most valuable tweets of all time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.canirank.com\/blog\/most-valuable-tweets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 18 Most Valuable Tweets of All Time and How They Affected the Bottom Line\" \/>\n<meta property=\"og:description\" content=\"Though only 140 characters, tweets have a lot more power than most give them credit for - here are 18 of the most valuable tweets of all time.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.canirank.com\/blog\/most-valuable-tweets\/\" \/>\n<meta property=\"og:site_name\" content=\"CanIRank Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-25T18:49:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/09\/socialmediagold-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"The 18 Most Valuable Tweets of All Time and How They Affected the Bottom Line\" \/>\n<meta name=\"twitter:description\" content=\"Though only 140 characters, tweets have a lot more power than most give them credit for - here are 18 of the most valuable tweets of all time.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/09\/socialmediagold-TWITTER.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@canirank\" \/>\n<meta name=\"twitter:site\" content=\"@canirank\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"31 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.canirank.com\/blog\/#website\",\"url\":\"http:\/\/www.canirank.com\/blog\/\",\"name\":\"CanIRank Blog\",\"description\":\"SEO Tips for Small Businesses, Bloggers, and other Non-Spammers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"http:\/\/www.canirank.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.canirank.com\/blog\/most-valuable-tweets\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2017\/09\/socialmediagold-18.jpg\",\"width\":1280,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.canirank.com\/blog\/most-valuable-tweets\/#webpage\",\"url\":\"http:\/\/www.canirank.com\/blog\/most-valuable-tweets\/\",\"name\":\"The 19 Most Valuable Tweets of All Time &ndash; CanIRank Blog\",\"isPartOf\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/most-valuable-tweets\/#primaryimage\"},\"datePublished\":\"2017-09-19T14:00:00+00:00\",\"dateModified\":\"2020-11-25T18:49:53+00:00\",\"author\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/#\/schema\/person\/723dc15b511c11c7abc6c6dc88e8d72c\"},\"description\":\"Though only 140 characters, tweets have a lot more power than most give them credit for. 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