{"id":3454,"date":"2017-07-26T09:57:43","date_gmt":"2017-07-26T16:57:43","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=3454"},"modified":"2020-11-25T10:49:56","modified_gmt":"2020-11-25T18:49:56","slug":"saas-startup-marketing-tips","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/saas-startup-marketing-tips\/","title":{"rendered":"20 of the Most Valuable SaaS Startup Marketing Tips"},"content":{"rendered":"

Marketing a SaaS business can be difficult. These startups often enter the market with a new type of software that is unfamiliar, a product that may not be totally refined, and a skeptical audience who is weary about signing up for another monthly expense. Successful SaaS businesses have figured out how to quickly establish themselves as an authority through effective digital marketing techniques including utilizing content marketing and the best SEO software for startups<\/a>.<\/span><\/p>\n

The world of SaaS is extremely competitive. For every \u201cnew and disruptive\u201d product that is launched today, there are ten competitors waiting to launch tomorrow. Brands that are able to introduce their product and educate the audience first are the ones who rise to the top, while the rest slowly fizzle out. To help you win with marketing your SaaS solution, we consulted several digital marketing, content marketing, and SEO experts<\/a> to come up with the 19 most valuable marketing tips for SaaS startups!<\/span><\/p>\n

Tip #1 – Sell It Before Day Zero<\/span><\/h3>\n

Neil Patel<\/h3>
\"Neil<\/a><\/div>
<\/div>

Yo<\/span>u\u2019re starting a SaaS product, you should be selling it before Day Zero. Before you build your product, you should be doing things like content marketing, SEO, creating a landing page like a squeeze page where people can sign up. All these things will help you collect email addresses of potential users. So then that way, when you\u2019re ready to launch, you have a customer base.<\/span><\/p><\/div>

Neil Patel, Founder<\/div>
Kissmetrics<\/a><\/div>
<\/div><\/div><\/div><\/div><\/div>\n

Tip #2 - Attract <\/span>Qualified<\/span><\/i> Buyers<\/span><\/h3>\n

Tim Hickle<\/h3>
\"Tim<\/a><\/div>
<\/div>

Too many SaaS marketers cast <\/span>super<\/span><\/i> wide nets hoping to catch any type of fish. Don’t make that mistake. Be narrow, be deliberate, and be smart. You don’t just want to increase search traffic, you want to attract qualified buyers. This is easiest to do when you’re hyper-specific about who you’re targeting, what problem you’re trying to help them solve, and why you’re uniquely positioned to solve it.<\/span><\/p><\/div>

Tim Hickle, Director of Inbound Marketing<\/div>
Springbuk<\/a><\/div>
<\/div><\/div><\/div><\/div><\/div>\n

Tip #3 - Be Patient<\/span><\/h3>\n

Sam Warren<\/h3>
\"Sam<\/a><\/div>
<\/div>

What is one mistake SaaS startups always make when it comes to SEO? Biting off more than they can chew. SEO takes time, patience, and persistence. Many SaaS startups want to boil the ocean. Unfortunately, search optimization doesn’t work like that. Yes, you can handle technical site-issues and optimize your pages in a few weeks if you have a handful of people dedicated to getting it done (depending on the size of the website). But the long-term activities that build domain authority, increase brand awareness and earn traffic? Those are going to take longer to achieve. Slow down, build a smart and \u2018doable\u2019 plan of action.<\/span><\/p><\/div>

Sam Warren, Manager of Marketing<\/div>
RankPay<\/a><\/div>
<\/div><\/div><\/div><\/div><\/div>\nSEO takes time, patience, and persistence. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Tip #4 - Blog Constantly<\/span><\/h3>\n

Rand Fishkin<\/h3>
\"Rand<\/a><\/div>
<\/div>

That dedication of blogging five times a week is incredible. I think the thing that holds back smaller sized companies from developing a content strategy early on is that it’s a big time investment for a long-term payoff. It’s a real competitive advantage because so few people do it. If more people were actively blogging every day and producing truly valuable content on a regular basis, it would be very hard to stand out from the crowd. In many industries it already is. If in your industry or with your audience, there isn’t already that handful of people who are providing great content on a regular basis, then that’s a real opportunity. Yes, it takes a lot of time, and it\u2019s a lot of sweat equity without a lot of short-term return… that\u2019s precisely why it\u2019s a good investment.<\/span><\/p><\/div>

Rand Fishkin, Founder<\/div>
Moz<\/a><\/div>
<\/div><\/div><\/div><\/div><\/div>\n

Tip #5 - Research Your Competitors<\/span><\/h3>\n

Jameson Slattery<\/h3>
\"James<\/a><\/div>
<\/div>

One of the best tactics that seems to be under-utilized these days in SEO practice is competitor research. If you\u2019re having trouble coming up with creative keywords, do some competitor research and look into their top ranking keywords to get your brain waves flowing. Allowing yourself to see which keywords are being searched for most often will give you a great idea of what terms to use in your content and sales pages. Plus, researching your competitors and studying their successful strategies is always a good idea.<\/span><\/p><\/div>

Jameson Slattery, Vice President of Global Marketing <\/div>
Colorescience<\/a><\/div>
<\/div><\/div><\/div><\/div><\/div>\n

Tip #6 - Create Awesome Content<\/span><\/h3>\n

Kyle Faber<\/h3>
\"Kyle<\/a><\/div>
<\/div>

I believe that the best SaaS SEO Strategy for a one-man marketing team is to build rich, educational content around the core aspects of their product, and perhaps most importantly, show how it delivers value to the prospective users. Don’t focus just on signups, instead, fill out the funnel by educating users <\/span>why<\/span><\/i> they should signup. This content, created with on-page SEO basics and some common sense outreach, will work to close the expectation gap with their users, giving them more signups by those who really want the product.<\/span><\/p><\/div>

Kyle Faber, Co-founder<\/div>
Regal Creative<\/a><\/div>
<\/div><\/div><\/div><\/div><\/div>\nBuild rich, educational content around the core aspects of your product. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Tip #7 - Make Sure Your Site is Crawlable<\/span><\/h3>\n

Matt Cutts<\/h3>
\"Matt<\/a><\/div>
<\/div>

The number one thing that people kind of make a mistake on with SEO is that they don\u2019t make their website crawlable. You want to look at your site through a search engine\u2019s eyes, or use a text browser\u2026 If you can get through your entire site using only a text browser, you\u2019re going to be in good shape, because most people don\u2019t even bother with crawlability.<\/span><\/p><\/div>

Matt Cutts, Former Head of Webspam<\/div>
Google<\/a><\/div>
<\/div><\/div><\/div><\/div><\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n