{"id":3695,"date":"2017-10-10T09:15:00","date_gmt":"2017-10-10T16:15:00","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=3695"},"modified":"2020-11-25T10:49:53","modified_gmt":"2020-11-25T18:49:53","slug":"8-landing-page-optimization-tips","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/8-landing-page-optimization-tips\/","title":{"rendered":"8 Landing Page Optimization Tips"},"content":{"rendered":"

Editor’s note:<\/strong> This is a guest post by Chris Hickman, <\/em>Founder and CEO at Adficient,<\/a>\u00a0with 15 years of experience in search marketing and conversion optimization.<\/em><\/p>\n

Landing pages are single web pages that aim to convince your visitor to join your mailing list, purchase your product, sign up for your free trial, watch an informative video, or whatever else you want them to do. Landing page optimization is the art of tweaking those landing pages so that they convert a higher percentage of visitors. If you\u2019re an online business, each little tweak that pushes the conversion rate upward means more profits for you.<\/p>\n

Here are some helpful tricks which could help you immensely if your landing pages aren\u2019t performing as well as you\u2019d like.<\/p>\n

Mobile Friendly<\/h2>\n

Mobile phones are here to stay<\/a><\/span>, and making your landing page mobile friendly is a great place to start improving conversions. Over half of all web searches are done with mobile devices now, so if your landing page isn\u2019t optimized for mobile you could be missing out on significant conversion opportunities<\/a>. Make sure your landing pages are responsive to avoid the waste of your search engine optimization<\/a><\/span>\u00a0efforts.<\/p>\n

Give Your Landing Page a Single Purpose<\/h2>\n

Visitors should be greeted with a single call to action when they reach your landing page. Whether that call to action is to join the mailing list, watch a video, or sign up for a seminar, it should be the only call to action on the page.<\/p>\n

When your customers have a lot of choices, their brain will freeze up on what the ‘best’ alternative is. This leads to analysis paralysis and they won’t choose anything, which means you lose the conversion. Don\u2019t give them time to think by giving multiple choices, such as by showing a link to other parts of your website from your landing page.<\/p>\n

Ease of Navigation<\/h2>\n

This goes hand in hand with having a single, easy to understand call to action. There should be no opportunity to go to a place where they will not be presented with your offer. It should be crystal clear as to what you want your audience to do.<\/p>\n

If your landing page is a long-form sales letter or some other form of copy that requires scrolling<\/a><\/span>, you must make sure that the conversion action is very obvious. Large buttons and clear signup forms are a must.<\/p>\n

Call to Action<\/h2>\n

Speaking of your call to action, they must be very clear and concise.<\/a><\/span>\u00a0A bold button is the simplest, but if you\u2019re trying to get information from a visitor then this presents a problem. The more information a form requires, the higher the chance of abandonment.<\/p>\n

If your goal is to harvest demographic information, you may need to get that information in stages. For initial customers, an email address is enough, with maybe a first name. That\u2019s enough to get a relationship started. As they progress further through your funnels, you can ask for more detailed information.<\/p>\n

Keyword Your Page Title<\/h2>\n

As long as you\u2019re not stuffing your keywords into every nook and cranny of your landing page, putting the keyword into the page title isn\u2019t going to hurt in the least. This will not only help your readers and search engines discover you, but it will let them know what your page is about. In fact, e-commerce pages do a lot of this. Each product page ends up as a landing page.