{"id":37,"date":"2017-06-22T09:22:47","date_gmt":"2017-06-22T16:22:47","guid":{"rendered":"http:\/\/beta.canirank.com\/blog\/?p=37"},"modified":"2020-11-25T10:49:57","modified_gmt":"2020-11-25T18:49:57","slug":"best-keyword-difficulty-tool","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/best-keyword-difficulty-tool\/","title":{"rendered":"What is the Best Keyword Difficulty Tool?"},"content":{"rendered":"

Keyword research<\/em><\/a> is arguably the most important step in the SEO process. It’s the perfect antidote to Google’s recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to “punch above your weight” by manipulating your way to the top of the search engine results. Or at least, where the competition is weak enough that ranking won’t take every trick in the SEO book.<\/p>\n

Despite technological advances, even the best SEO software<\/a> is still just a shadow on the cave wall compared to the complexity of Google rankings. That’s why it’s incredibly important when checking keyword difficulty<\/a> to understand the accuracy of the keyword difficulty tools<\/strong><\/a> you are using.<\/p>\n

One of the fundamental principles underlying CanIRank is that less SEO is better SEO.<\/strong> And\u00a0one of our goals was to create the single best measure of keyword difficulty so that users can tell at a glance whether or not their site is competitive for a given keyword. The result is the CanIRank Ranking Probability score, the first measure of keyword difficulty that assesses keyword difficulty relative to your website<\/strong>.<\/p>\n

\"best

CanIRank’s Ranking Probability is more actionable than traditional Keyword Difficulty scores.<\/p><\/div>\n

Other keyword difficulty tools will tell you that “home loan” and “SEO” both have approximately the same keyword difficulty (85-87%). CanIRank will tell you that QuickenLoans.com scores a 100% Ranking Probability for “home loan” but only 77% for “SEO”, while SEOBook.com has a 95% Ranking Probability for “SEO”, but only a 72% chance of competing for “home loan”.<\/p>\n

As a site owner, getting keyword difficulty scores<\/a> relative to your website is both more accurate and more actionable<\/strong>.<\/p>\n

Not only are accurate Ranking Probability predictions important for helping to guide you in making the right decisions, but they’re also a reflection of our understanding of search engine ranking factors<\/strong>. When CanIRank<\/a> makes accurate predictions, it suggests our ranking models do a good job capturing the impact of various ranking factors. This understanding of ranking factors is what enables us to then draw meaningful comparisons<\/a> between websites, highlight areas in need of improvement<\/a>, and recommend Actions<\/a> that will have the greatest impact on your site’s ranking.<\/p>\n

So we’ve invested a lot of time, money, and research into creating what we feel are the most sophisticated ranking models in the SEO universe.<\/p>\n

\"Accuracy<\/p>\n

How Accurate is CanIRank’s Keyword Difficulty Tool?<\/h2>\n

The short answer is that while no predictions are perfect (just ask the weatherman), CanIRank is over twice as accurate as other keyword difficulty tools<\/strong>, and can be used to explain a majority of the ranking differences between websites.<\/p>\n

More specifically, as a measure of how competitive a given web page will be in the Google search results, CanIRank’s Ranking Probability score is:<\/p>\n