When it comes to content marketing, the difference between success and failure usually comes down to one step: keyword research. In our experience as an SEO software company and agency, businesses who adopt an effective process earn up to 10x the amount of clicks as brands who are publishing without proper keyword research<\/a>. <\/span><\/p>\n In this post, I\u2019ll walk you through the keyword research process we used to generate over 10,000 clicks in 60 days entirely from a single keyword that we identified as having high search volume and low competition. <\/span><\/p>\n<\/div>