{"id":414,"date":"2016-10-19T09:48:14","date_gmt":"2016-10-19T16:48:14","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=414"},"modified":"2020-11-25T10:50:19","modified_gmt":"2020-11-25T18:50:19","slug":"outrank-amazon-5-expert-seo-secrets","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/outrank-amazon-5-expert-seo-secrets\/","title":{"rendered":"How to Outrank Amazon: 5 Tips from eCommerce SEO Experts"},"content":{"rendered":"

Rethink The Ranking Game<\/em><\/h3>\n

Amazon is intimidating. They have more marketing budget, more links, and more pages than most companies could ever hope to create. Amazon has created quite a few tools and options that can definitely help grow small businesses, such as their Amazon Giveaways<\/a>, but for many e-commerce sites, ranking above Amazon is a major goal to increase sales. What you have to understand about Amazon, however, is that their very size can make them vulnerable, and with the right ecommerce SEO strategies, smaller niche websites can outrank Amazon.<\/p>\n

Amazon\u2019s ecommerce strategy is to provide access<\/span> to an extremely large number of products. This broad approach also means that their strategy stretches thin in places. If you can challenge them in areas where they are vulnerable it is very possible to outrank Amazon pages.<\/p>\n

Our Ecommerce SEO expert advice<\/a> below will show you the 5 weaknesses in the Amazon dragon’s armor<\/b>.<\/p>\n

The 5 Secrets To Outranking Amazon<\/h2>\n

1) High Website Relevancy<\/strong><\/h3>\n

You\u2019re not going to beat Amazon by being another \u201cEverything store\u201d. If you want to compete in ecommerce without big bucks, you need to provide focused content. At CanIRank we use the term Website Relevancy<\/a><\/b> to indicate the degree to which a website\u2019s content relates to a specific target keyword. Our research<\/a> shows that websites with high Website Relevancy scores are more likely to outrank Amazon.<\/p>\n

Looking at it from the perspective of a Google search engineer, we might want the results to include both highly authoritative \u201cbig brand\u201d websites like Amazon, and highly specialized niche \u201cExpert\u201d websites<\/a> that go in depth on a single topic. Unless you have the budget to be one of the big brands, you will need to exercise the best ecommerce SEO practices<\/a>. \u201cMeaning your best ecommerce SEO strategy for website relevancy should include being seen as a niche expert<\/span> by including rich, keyword-relevant content on your homepage, and a number of internal pages complementing and supporting the website\u2019s keyword theme.<\/p>\n

Many eCommerce novices try to offer anything they can because the model works so well for Amazon. They forget that before becoming one of the biggest businesses on the planet, Amazon began as a bookseller. They should also know that general stores like that one cannot offer everything, whereas specialists can cater more directly to a niche. If you can offer products and services that less focused companies cannot, enthusiasts within that niche may visit your website far more often. \u2014 <\/span><\/i>3dcart.com<\/i><\/b><\/a> \u2014 Jimmy Rodriguez, CFO<\/i><\/b><\/p>\n

Ecommerce SEO Expert Case Study: Scott McKirahan, Pitching Machine Stop<\/strong><\/h4>\n
\n

\"ScottEcommerce SEO expert Scott McKirahan has effectively used the High Website Relevancy\u00a0strategy with Pitching Machine Stop<\/a>. Tons of highly-focused content gives\u00a0the site a\u00a0very high website relevancy score pushing it\u2019s ranking for \u201cBackyard Pitching Machines\u201d above Amazon.<\/em><\/p>\n<\/blockquote>\n

\"Pitching<\/p>\n

Let\u2019s check out how that site looks in CanIRank’s SEO competitive analysis report<\/a>:<\/p>\n

\"seo<\/p>\n

Despite much lower Website Strength,\u00a0Pitching Machine Stop is spanking Amazon primarily thanks to much greater Website Relevancy. Factors contributing to their higher score include:<\/p>\n