CanIRank Full Service<\/a>, we offered a much more limited service offering at a lower price point. Even though our monthly subscription costs were lower (around $500 – $1500 \/ month), the ROI was limited because we didn\u2019t have enough hours to address all of a site\u2019s weaknesses. We optimized content, but clients didn\u2019t have a promotion process in place to earn links to it. We identified website issues, but the clients had no technical resources to get them fixed. We struggled to build domain authority and brand reputation without also creating a brand story so that journalists were eager to write about (and link to) clients in the first place.<\/span><\/p>\nIt didn\u2019t take us long to realize that SEO as an isolated, narrowly-defined service is ineffective for most websites. As an analogy, SEO is a bit like a car, where many interdependent components work together to make it go. If even one component is missing or sub-par \u2014 the \u00a0suspension, engine, transmission, interior, 4 wheels, etc \u2014 the whole car is pretty much useless. <\/span><\/p>\nTo get results in SEO, there must be a coordinated strategy and collaboration across all content-centric inbound growth marketing channels to get the best results. If clients didn\u2019t have the resources in-house to handle PR, social, technical, outreach, analytics, brand development, copywriting, conversion rate optimization, etc., then we would need to take care of those things as well.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>