Hiring an SEO agency can be daunting. The SEO industry seems particularly plagued with low-quality service providers (including some that are borderline scams<\/a>), and it’s hard to evaluate their skills and expertise if you’re not an SEO expert yourself.<\/p>\n In this post, we’ll help you avoid getting scammed and improve the likelihood that you’ll choose the best SEO firm for your business by detailing 11 questions that reveal which agencies really know their stuff.<\/p>\n For each item, we’ve included the reason why it’s important to ask an SEO consultant that question, as well as the response for CanIRank Full Service, our SEO consulting<\/a> division.<\/p>\n Coming prepared with a good list of questions to ask an SEO company<\/a> can reveal gaps in knowledge, outdated processes, and unfriendly policies that might come back to bite you later.<\/p>\n Online reviews of SEO agencies are often fake or pay-for-play, sales people gloss over details and apply positive spin, and even SEO case studies<\/a> or client references provide only a curated view that SEO agencies want you to see. However, a well-done interview of an SEO firm or consultant can reveal much about the agency’s approach to SEO and the complete picture of what you’re actually buying.<\/p>\n<\/div>