{"id":5287,"date":"2018-09-27T05:36:27","date_gmt":"2018-09-27T12:36:27","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=5287"},"modified":"2020-11-25T10:49:34","modified_gmt":"2020-11-25T18:49:34","slug":"digital-marketing-consultant-how-to-ultimate-guide","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/digital-marketing-consultant-how-to-ultimate-guide\/","title":{"rendered":"How to Become a Successful Digital Marketing Consultant Ultimate Guide"},"content":{"rendered":"

So, you\u2019re interested in becoming a digital marketing consultant? Perhaps you\u2019re looking for a more flexible schedule, the chance to be your own boss, or you\u2019ve heard the estimated spend of the US digital marketing industry will hit $120 billion by 2021 – not a bad career choice, is it?\u00a0<\/span>
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\nThose were my thoughts when I decided to change my career. Naturally, I took to the internet to discover exactly how. What I found was a million resources, training courses, and varying advice from just about everyone.<\/span><\/p>\n

All I wanted was one credible, well-organized guide that gave me the answers I needed. I felt like I was drowning in a sea of information overload. <\/span><\/p>\n

I had no idea where to begin.<\/b><\/p>\n

This ultimate guide has been created to not only define what exactly it takes to be a successful digital marketing consultant<\/strong>\u00a0but to give you actionable resources and recommendations on how to build your business.<\/span><\/p>\n

What is Digital Marketing?<\/span><\/h2>\n

To sum it up in one sentence: <\/span><\/p>\n

Digital marketing helps connect companies to potential customers using digital channels such as search engines, websites, email, and social media.<\/b>
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According to <\/span>Pew Research<\/span><\/a>, 77% of Americans are online on a daily basis. \u00a0With internet usage still increasing, 5% in the last 3 years, traditional offline marketing just isn\u2019t as effective anymore. <\/span><\/p>\n

So, if 77% are online daily, where are they going and how can we connect to them? This is where digital marketers come in. <\/span><\/p>\n

What is a Digital Marketing Consultant?\u00a0<\/span><\/h2>\n

While there are many marketers in search of full-time jobs, those tired of climbing the corporate ladder turn to self-employment: consulting.<\/span><\/p>\n

The market for digital consultants is growing due to many companies\u2019 hesitation in hiring large, expensive marketing agencies. Hiring one highly-skilled person to train a team or manage the work themselves is more cost-effective. <\/span><\/p>\n

The exact role of a digital marketing consultant varies depending upon the company and product, but essentially a digital marketer advises a company on the best way to reach their customers. <\/span>
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\n<\/span>Below is a list of some of the common responsibilities of a digital marketing consultant:<\/b>
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