{"id":5500,"date":"2019-01-24T13:24:38","date_gmt":"2019-01-24T21:24:38","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=5500"},"modified":"2020-11-25T10:49:27","modified_gmt":"2020-11-25T18:49:27","slug":"5-types-of-content-e-commerce-businesses-can-use-to-boost-sales","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/5-types-of-content-e-commerce-businesses-can-use-to-boost-sales\/","title":{"rendered":"5 Types of Content E-commerce Businesses Can Use to Boost Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Andy and Natasha spend day and night working on their e-commerce business. Their mornings are filled with setting up administrative tasks and orders, while their afternoons and evenings are steeped in operations and product development. Though their business is doing well, they can\u2019t help but notice their website is falling behind in rankings. Their competitors keep rising and over time, they notice more and more of their business is going to other outlets, like big box companies or niche stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their preliminary marketing plan is no longer cutting it. They\u2019ve tried everything, except for content marketing. With a small team, content marketing seems like a momentous task, but they\u2019re intrigued by the results other businesses have achieved with it. They only have a bit of time each month, but they\u2019re finally ready to take the leap.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">So where do they start?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re anything like Andy and Natasha, you may be feeling the pressure too. Writing consistent content is a hard thing to maintain for an e-commerce business. If you don\u2019t have a dedicated content marketer, then it feels like the most time-consuming task, and time is money when you\u2019re working with a small team. Content marketing can begin to feel like a less viable component of your overall marketing strategy. You need solutions that are tried, tested, and true to make sure you\u2019re only putting time and energy into tasks that will help you convert. But at the same time, you don\u2019t want to give up on content completely. So what can you do?<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">There are several key components that make up a good marketing strategy. Any strategy worth it&#8217;s salt will have:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.canirank.com\/blog\/ecommerce-seo-guide-faqs\/\"><span style=\"font-weight: 400;\">clear, defined, and actionable goals<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">an array of tactics to help achieve those goals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">efforts that help carefully integrate the sales and marketing process<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sales and marketing are intertwined because oftentimes an owner\u2019s sales may correspond directly to the degree of marketing they\u2019ve invested in. A good marketing strategy will identify key audiences and feed them important information they\u2019ll need to complete a purchase. Without marketing tactics that are strategically targeted and designed to draw sales, you may be seeing a lower bottom line than you\u2019d like. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where content marketing comes in. It tells a relatable story to your audience and lets them explore your business in-depth through resourceful, engaging content pieces. Content can do everything from increase traffic to boost sales. However, at the same time, simply writing content doesn\u2019t guarantee a boost in sales. Content must be strategic and well-integrated into a marketing strategy or promotion wheel in order to thrive and get results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Need a starting point? Use these 5 types of content in your marketing strategy to help boost sales and increase conversions.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Case Studies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Case studies are staples in the medical and legal fields, but their adaption in e-commerce circles is just as important and provides very similar benefits. The purpose of a case study in the sciences is to prove or show work on hypotheses, and in e-commerce, it\u2019s no different. It\u2019s a way for you to show off your work on your brand or your clients\u2019 brands. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The greatest thing about a case study is that the work oftentimes speaks for itself. Picture this: you\u2019ve been working with a client for a few months or years, and have been able to gain some really great results for them. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">At the end of the day, you want to show this off for two reasons:<\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It makes your business look competent and accomplished<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prospective clients will be able to get an objective feel for your work<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When done well, a case study is a great conversion tool because of its ability to sell by presenting objective data. It doesn\u2019t rely on flashy promises or what-ifs and maybes; it deals directly with absolutes and showcases work that has already been done to help future clients get a feel for what their experience will be like when partnering with your company. There\u2019s nothing better than a glowing recommendation for future business, and in a way, this is exactly how a case study operates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Document management system and storage company <\/span><a href=\"https:\/\/docudavit.com\/\"><span style=\"font-weight: 400;\">DOCUdavit<\/span><\/a><span style=\"font-weight: 400;\"> produced several case studies on its clientele. Each <\/span><a href=\"https:\/\/docudavit.com\/case-studies\/\"><span style=\"font-weight: 400;\">case study<\/span><\/a><span style=\"font-weight: 400;\"> outlines the background, the challenges, the solution, and the overall benefits to the project. What\u2019s interesting about these case studies is that they are primarily text-based. Even if you don\u2019t have an amazing graphic designer at your disposal, it\u2019s possible to create engaging and inspiring case studies that can really help boost sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CanIRank produced a <\/span><a href=\"http:\/\/blog.canirank.com\/ecommerce-seo-done-right\/\"><span style=\"font-weight: 400;\">case study<\/span><\/a><span style=\"font-weight: 400;\"> on its work with a niche client, <\/span><a href=\"https:\/\/www.bavarianclockworks.com\/about-us\/\"><span style=\"font-weight: 400;\">Bavarian Clockworks<\/span><\/a><span style=\"font-weight: 400;\">, highlighting exactly how SEO efforts were able to take an e-commerce business to over $1 million in sales through increasing their free organic traffic. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5513\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-02-at-3.56.47-PM-1024x334.png\" alt=\"\" width=\"800\" height=\"261\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-02-at-3.56.47-PM-200x65.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-02-at-3.56.47-PM-300x98.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-02-at-3.56.47-PM-400x131.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-02-at-3.56.47-PM-600x196.png 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-02-at-3.56.47-PM-768x251.png 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-02-at-3.56.47-PM-800x261.png 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-02-at-3.56.47-PM-1024x334.png 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-02-at-3.56.47-PM-1200x392.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is an effective model to follow because of its transparency and its detail. The case study breaks down exactly what was done with the client and how results were tracked, showing how the relationship reached a point of mutual benefit. For apprehensive customers who are waiting to reach out to you, a case study is a perfect first gateway to help boost sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How-to Articles<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s circle back to our e-commerce business owners Andy and Natasha. They\u2019re experts in their field but are having difficulty portraying that in a way that drives conversion and boosts sales. What\u2019s the best way for them to put down their knowledge in a way that is not only accessible but beneficial to their audience? Enter the how-to article.<\/span><\/p>\n<p><a href=\"http:\/\/www.canirank.com\/blog\/digital-marketing-consultant-how-to-ultimate-guide\/ultimate-guide-successful-digital-marketing-consultant\/\"><img decoding=\"async\" class=\"aligncenter wp-image-5316\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/09\/ULTIMATE-GUIDE-SUCCESSFUL-DIGITAL-MARKETING-CONSULTANT--1024x480.jpg\" alt=\"digital marketing consultant\" width=\"750\" height=\"352\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/09\/ULTIMATE-GUIDE-SUCCESSFUL-DIGITAL-MARKETING-CONSULTANT--200x94.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/09\/ULTIMATE-GUIDE-SUCCESSFUL-DIGITAL-MARKETING-CONSULTANT--300x141.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/09\/ULTIMATE-GUIDE-SUCCESSFUL-DIGITAL-MARKETING-CONSULTANT--400x188.jpg 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/09\/ULTIMATE-GUIDE-SUCCESSFUL-DIGITAL-MARKETING-CONSULTANT--600x281.jpg 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/09\/ULTIMATE-GUIDE-SUCCESSFUL-DIGITAL-MARKETING-CONSULTANT--768x360.jpg 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/09\/ULTIMATE-GUIDE-SUCCESSFUL-DIGITAL-MARKETING-CONSULTANT--800x375.jpg 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/09\/ULTIMATE-GUIDE-SUCCESSFUL-DIGITAL-MARKETING-CONSULTANT--1024x480.jpg 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/09\/ULTIMATE-GUIDE-SUCCESSFUL-DIGITAL-MARKETING-CONSULTANT--1200x563.jpg 1200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/09\/ULTIMATE-GUIDE-SUCCESSFUL-DIGITAL-MARKETING-CONSULTANT-.jpg 1280w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A good how-to article can boost e-commerce sales by allowing you, the writer, to position yourself as an expert sharing knowledge with those who are interested in the very thing you\u2019re selling. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are trying to gain more traction as a digital marketing consultant, the best way to let people know you\u2019re open for business is to share what you know about digital marketing. How-to guides on how to develop a strong digital marketing plan or which platforms to use to maximize traffic are just some examples of articles that can boost your profile and get people intrigued. The result is an informative article that highlights your skills and inadvertently lets others know that you\u2019re capable, accomplished, and ready to work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When putting together a how-to article, always remember that the goal is to teach audiences how to do something relevant to your business. Whether it\u2019s setting up social profiles or why it\u2019s important in SEO to check your image alt tags, a how-to article should be cohesive and insightful. Don\u2019t forget to include a good call-to-action here to really nudge people in the right direction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Buying Guides<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A buying guide does exactly what its name implies: it shows consumers how to buy products, and is perfect for e-commerce businesses that have various products in stock or showcase a multi-step purchasing funnel If you craft buying guides as step-by-step ways to guide your customer from the product page to check out, then they become the ultimate in boosting e-commerce sales.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Let\u2019s take a look at a few excellently executed buying guides.<\/span><\/h3>\n<p><b>Concrete Camouflage<\/b><span style=\"font-weight: 400;\">\u2019s buying guide is effective because of the way it breaks down its sections on <\/span><a href=\"https:\/\/www.concretecamouflage.com\/concrete_staining_guide.cfm\"><span style=\"font-weight: 400;\">concrete staining<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5519\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.16-PM-1024x380.png\" alt=\"\" width=\"800\" height=\"297\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.16-PM-200x74.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.16-PM-300x111.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.16-PM-400x148.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.16-PM-600x223.png 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.16-PM-768x285.png 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.16-PM-800x297.png 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.16-PM-1024x380.png 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.16-PM-1200x445.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Instead of bundling all its information in one page, it splits it up into easy-to-digest sections that tell a consumer exactly what the process is about, and in doing so, is able to also tell a consumer the sorts of products they\u2019d need to purchase. What better way to highlight your products than position them as the most necessary components to accomplish a task? <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>EcoEnclose<\/b><span style=\"font-weight: 400;\">\u2019s buying guide on <\/span><a href=\"https:\/\/www.ecoenclose.com\/Definitive-Guide-to-Polymailers\/\"><span style=\"font-weight: 400;\">poly mailers<\/span><\/a><span style=\"font-weight: 400;\"> is crafted differently, but it\u2019s just as effective when it comes to using content to boost sales.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5518\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.34-PM-1024x631.png\" alt=\"\" width=\"650\" height=\"400\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.34-PM-200x123.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.34-PM-300x185.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.34-PM-400x246.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.34-PM-600x370.png 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.34-PM-768x473.png 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.34-PM-800x493.png 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.34-PM-1024x631.png 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.36.34-PM-1200x739.png 1200w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The number one rule for any sort of content marketing is to never underestimate your audience. At any point, a reader can choose to go elsewhere for their information or products, so your buying guide should be as informative as possible without looking down on the consumer. One way to do this is to showcase alternatives like EcoEnclose has done. While this isn\u2019t canon for the buying guide sphere, highlighting your products against competitors is a great selling tool. Invite consumers to see how your product matches up and allow them to choose for themselves. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Lamps USA<\/b><span style=\"font-weight: 400;\">\u2019s <\/span><a href=\"https:\/\/www.lampsusa.com\/blogs\/buyers-guides\/lamp-shades-buyers-guide\"><span style=\"font-weight: 400;\">lamp shades<\/span><\/a><span style=\"font-weight: 400;\"> buying guide is unique in that its first goal is to position itself as the expert for the consumer who wants to know a bit more.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5517\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.07-PM-969x1024.png\" alt=\"\" width=\"650\" height=\"687\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.07-PM-200x211.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.07-PM-284x300.png 284w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.07-PM-400x423.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.07-PM-600x634.png 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.07-PM-768x812.png 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.07-PM-800x846.png 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.07-PM-969x1024.png 969w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.07-PM-1200x1268.png 1200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.07-PM.png 1406w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It uses diagrams like the one above and demonstrates its prowess through deep dive informative blurbs. Other buying guides might highlight specific products that they\u2019d like you to purchase, but this tactic doesn\u2019t put purchasing at the forefront. It instead makes use of your expertise. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the above example, this part of the buying guide is educating its audience on all the parts of a lamp. Chances are many customers might just be looking for a lamp that fits with their decor and isn\u2019t thinking about things like the lampshade frame or the harp fitter. When shoppers like that come across information like this, they are being told on a subconscious level that this e-tailer knows exactly what they\u2019re talking about &#8212; and that they\u2019d be better off purchasing from them. It\u2019s a win-win.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Testimonials<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many small businesses use testimonials as a strategic way to boost e-commerce sales because they oftentimes are the most genuine piece of content you can find. What better recommendation for your products than from those who have already purchased and tried them out? <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5516\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.22-PM-1024x364.png\" alt=\"\" width=\"800\" height=\"285\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.22-PM-200x71.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.22-PM-300x107.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.22-PM-400x142.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.22-PM-600x213.png 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.22-PM-768x273.png 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.22-PM-800x285.png 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.22-PM-1024x364.png 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2019-01-03-at-12.37.22-PM-1200x427.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways you can harness this piece of user-generated content for your marketing strategy. As seen in the above image from <\/span><a href=\"https:\/\/www.saatvadreams.com\/\"><b>Saatva Dreams<\/b><\/a><span style=\"font-weight: 400;\">, reviews and testimonials can help reassure future customers. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Simply by displaying them, you\u2019re able to accomplish two things:<\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Appear as a brand that cares about what their customers say<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Push authentic content to your social channels<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Future customers care that a brand they want to invest in cares about its customers. This is how advocates are made. Similarly, this content won\u2019t just live on your website. It does double duty and can be pushed out on social channels to then drive traffic back to your website. It also looks great in newsletters, media kits, or proposals. Of all the content formats presented, testimonials are the most versatile because of their long-term uses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Research Studies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A research study, an in-depth expos\u00e9 on an issue or topic within an industry, takes a bit more time to put together than our other content suggestions, but it is well worth the effort. What a research study does is position you as an expert, not only with customers, but within your industry. This will give you more brand credibility and influence others to form partnerships or relationships with you. These partnerships are priceless in the long run. Think of guest post opportunities, quality backlinks, and cross-promotional opportunities that can serve both your brands. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5515\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/chart3-opt2-1024x594.jpg\" alt=\"\" width=\"750\" height=\"435\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/chart3-opt2-200x116.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/chart3-opt2-300x174.jpg 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/chart3-opt2-400x232.jpg 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/chart3-opt2-600x348.jpg 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/chart3-opt2-768x446.jpg 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/chart3-opt2-800x464.jpg 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/chart3-opt2-1024x594.jpg 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/chart3-opt2.jpg 1117w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>Massage Tables Now<\/b><span style=\"font-weight: 400;\"> put out a <\/span><a href=\"https:\/\/massagetablesnow.com\/blog\/massage-therapist-career-satisfaction-study\"><span style=\"font-weight: 400;\">research study on career satisfaction in the massage industry<\/span><\/a><span style=\"font-weight: 400;\"> and the results were both informative and shocking for industry insiders, resulting in a lot of discussions and increasing the probability of backlinks. In fact, one great reason to invest in a research study is its ability to earn many quality backlinks over time. If you publish something timely, original, and\/or incredibly relevant in regards to your industry, other sources will want to link back to you. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing can be a part of a viable sales strategy &#8212; <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> strategy. Put time on your side by investing resources into producing high-value, competitive content that will make your overall strategy shine. <\/span><a href=\"https:\/\/www.canirank.com\/users\/sign_up\"><span style=\"font-weight: 400;\">CanIRank<\/span><\/a><span style=\"font-weight: 400;\">\u2019s expert consultants are the tried and tested method, producing countless on-brand content pieces that have ranked for top keywords and pushed their clients\u2019 products and services to number one. Get a free trial today and make today the first day of your new marketing strategy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andy and Natasha spend day and night working on their e-commerce business. Their mornings are filled with setting up administrative tasks and orders, while their afternoons and evenings are steeped in operations and product development. Though their business is doing well, they can\u2019t help but notice their website is falling behind in rankings. Their competitors [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":5521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,120],"tags":[],"class_list":["post-5500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-content","category-promote-your-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Types of Content E-commerce Businesses Can Use to Boost Sales &ndash; CanIRank Blog<\/title>\n<meta name=\"description\" content=\"Andy and Natasha spend day and night working on their e-commerce business. Their mornings are filled with setting up administrative tasks and orders, while their afternoons and evenings are steeped in operations and product development. 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