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In this <\/span>SEO case study<\/span><\/a>, we\u2019ll review how CanIRank\u2019s team helped a niche online retailer outrank much larger competitors like Amazon, HomeDepot, and Lowes to increase organic traffic 317% using entirely sustainable, white hat methods.<\/span><\/p>\n<\/div> Concrete Camouflage<\/span><\/a> is an e-commerce business that sells its proprietary brand of concrete design products – including <\/span>concrete stains<\/span><\/a>, floor waxes, and <\/span>sealers<\/span><\/a>. Founded over 20 years ago, the company is a pioneer in the decorative concrete industry. It was one of the first businesses to sell concrete acid stain directly to individual consumers, not just construction contractors. <\/span><\/p>\n<\/div>