{"id":5674,"date":"2019-02-07T12:36:05","date_gmt":"2019-02-07T20:36:05","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=5674"},"modified":"2021-04-12T09:39:12","modified_gmt":"2021-04-12T16:39:12","slug":"how-to-get-backlinks-like-a-boss","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/how-to-get-backlinks-like-a-boss\/","title":{"rendered":"How to Get Quality Backlinks Like a Boss"},"content":{"rendered":"

And link build like Chuck Norris.\u00a0\"\"<\/span><\/h3>\n

*Caveat warning, I was told Chuck Norris is no longer relevant. But Chuck Norris refused to be eliminated from this article.<\/span><\/em><\/p>\n

Like many SEOs, you may be wondering how you can get more backlinks from high-quality sites. And if you\u2019re like Chuck, you want to learn to slam quality links with your pinky finger.<\/span><\/p>\n

So, what are the steps to efficiently bake into your content so that you can organically build an optimal amount of high-quality links?<\/span><\/p>\n

Build Promotability Into Your Content<\/span><\/h2>\n

Before you begin writing, analyze the promotability level of your topic. Has this topic been written about before? If so, can you put a new spin on it? If not, do you have advanced knowledge of the topic that hasn\u2019t been written about before? Content that is new is data-driven<\/a>, or has a unique spin is the best place to start. So where do you start with building quality backlinks<\/a>?<\/span><\/p>\n

Once you\u2019ve identified a topic, it\u2019s time to consider the remaining promotability factors.<\/span><\/p>\n

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Promotability factors to consider:<\/b><\/h3>\n

#1 – <\/span>Audience <\/b><\/h4>\n

Is this the right content for your target audience? Is this something they are interested in? If you are unsure if your topic will resonate with your audience, do some more research. What types of content are doing well with your competitors? What content of yours is already performing well? Can you expand on that topic? What types of content are these people engaging with? The audience is the most important factor to consider when it comes to promotability.<\/span><\/p>\n

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#2 – <\/span>Influencers <\/b><\/h4>\n

Identify industry influencers in the niche you are writing about. Feature influencers via quote, interview, or feature – this sets you up in a good position to reach their audiences with minimal effort. Many influencers will be more than happy to share your content on their social accounts as a thank you for the inclusion.<\/span><\/p>\n

For example, if you are writing about “How to design birthday cards<\/a>” you could quote someone who designs business cards professionally like eCards<\/a>.<\/p>\n

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#3 – <\/span>Tools <\/b><\/h4>\n

The third promotability factor to consider is tools. Did you use any specific tools to come up with the content for your article? Did you use a website, app, or research platform? Did you use any tools to come up with content ideas? Include them in your content! For every tool you include, you will have more opportunities to reach out and share the love with another audience<\/span><\/p>\n

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#4 – <\/span>Shareable assets <\/b><\/h4>\n

Creating promotional design elements is another great way to promote sharing. Can you design an infographic<\/a>? Flowchart? Video<\/a>? Well-designed content not only creates a great overall user experience; it also typically performs well on Pinterest and other social media platforms. Consider adding in some designed content into your blog posts, and other collateral pieces.<\/span><\/p>\n

Want to create promotional assets but aren\u2019t a designer? You still can! Tools like <\/span>Canva<\/span><\/a> are free and easy to use. Just take a little time to learn the system and voila! Just like that, you can now design beautiful content. <\/span><\/p>\n

Design Wizard<\/a> is an excellent alternative to Canva, holding 1.2 million images and tens of thousands of videos. Standout features of the tool include a custom color palette, free font library and resize features as well!<\/span><\/p>\n

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#5 – <\/span>Complementary businesses <\/b><\/h4>\n

Do you have partners you can highlight in your content? What about complementary businesses that have a similar target audience to yours? Don\u2019t be afraid to reach out to other businesses. Whether you collaborate on a co-branded webinar, write a content piece together, or sponsor a local event, don\u2019t forget to utilize relationships to increase the promotability of your content.<\/span><\/p>\n

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#6 – <\/span>Headline clickability <\/b><\/h4>\n

You can\u2019t create a link-worthy piece of content if no one ever makes it past the headline. <\/span>Portent<\/span><\/a> is an excellent tool for coming up with engaging, catchy, Chuck Norris-like titles. \u00a0<\/span><\/p>\n

Another option is CoSchedule, a <\/span>headline analyzer tool<\/span><\/a> that allows you to test the titles you\u2019ve come up with and see if they are indeed clickable or not.<\/span><\/p>\n