{"id":5813,"date":"2019-03-27T09:19:38","date_gmt":"2019-03-27T16:19:38","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=5813"},"modified":"2020-11-25T10:49:23","modified_gmt":"2020-11-25T18:49:23","slug":"how-to-get-brand-feedback-youd-never-get-alone-part-one","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/how-to-get-brand-feedback-youd-never-get-alone-part-one\/","title":{"rendered":"How to Hack HARO for Brand Feedback &#8211; Part One"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h3><i>And&#8230; what we learned through the process:<\/i><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:0px;padding-right:10%;padding-bottom:0px;padding-left:10%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p>Knowing how users interact with your brand and how they feel about your business, in general, is <a href=\"https:\/\/mention.com\/blog\/reasons-to-monitor-your-brand\/\">critical<\/a> to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is your customer service subpar? It\u2019s easy to guesstimate how your users feel, but getting raw data from multiple sources is infinitely better.<\/p>\n<p>Typically, business owners rely on <a href=\"https:\/\/www.rybbon.net\/blog\/write-survey-invitation-email\/\">surveys through email or chat<\/a> and online reviews to gather the majority of their <a href=\"https:\/\/feedier.com\/blog\/get-customer-feedback\/\">feedback<\/a>. But by relying on one method alone, you miss out on reviews from other channels.<\/p>\n<p>In our upcoming series, we are going to outline unique ways of gaining customer feedback and reviews &#8211; including thorough and detailed step-by-step processes. Find out what we learned along the way, hear from influencers, and find niche-specific tactics to help you gather feedback from <a href=\"https:\/\/www.theresearchtoolkit.com\/ways-to-know-your-customers\/?fbclid=IwAR1-zulkw5AHGbQucbP7kH6eVlTwC_BVHZ469y1-25C1zfVb-lUTR3dDokY\">multiple data channels<\/a>.<\/p>\n<p>So without further ado here is our first tactic in the series&#8230;<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><h2>Customer Feedback Tactic #1 &#8211; Source It:<\/h2>\n<p>Sourcing content is the idea of using a content aggregator to create content. We opted with sourcing our data via a sourcing aggregator called <a href=\"https:\/\/www.helpareporter.com\/\">HARO<\/a>, however, there are a <a href=\"https:\/\/everything-pr.com\/haro-earned-media-placements\/\">plethora of other options<\/a> available on the internet as well.<\/p>\n<p>Help a Reporter Out (HARO) is a website for journalists looking to gain sources for their content. So if you plan to use your customer feedback in a case study, blog, or other content variation &#8211; (which we recommend that you do) HARO is a great resource!<\/p>\n<h3>Process Breakdown:<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-3 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:5%;padding-bottom:20px;padding-left:5%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><p style=\"color: #294679; text-align: left;\"><b>Step One:<\/b><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><p>We submitted a query using HARO asking for people who have used CanIRank before and what they thought about our <a href=\"https:\/\/www.canirank.com\/seo-software\">SEO software<\/a>.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-5836\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Capture.png\" alt=\"\" width=\"658\" height=\"270\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Capture-200x82.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Capture-300x123.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Capture-400x164.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Capture-600x246.png 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Capture.png 658w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-6\"><p style=\"color: #294679; text-align: left;\"><b>Step Two:<\/b><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-7\"><p>We waited for HARO to send the query out to their journalist database. *Side note: for urgent content pieces you can have this process expedited.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-8\"><p style=\"color: #294679; text-align: left;\"><b>Step Three:<\/b><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-9\"><p>We sorted through the emails from sources, categorized them by their feedback type, and organized the results.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-10\"><p>And voila! Just like that, we now have some feedback to work with!<\/p>\n<p><i>Bonus note: stay tuned to find out how you can take these informal responses and turn them into reviews on G2Crowd, Capterra, Yelp, Facebook or GMB!<\/i><\/p>\n<h3>So what did we learn from our users?<\/h3>\n<p>We received 10 different reviews from a wide range of sources. Here\u2019s what they had to say:<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-5 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:48%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#294679;border:10px solid #4079dd;padding: 30px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-weight: 800; font-size: 85px; color: #ffffff; margin-left: -25px; line-height: 0; display: -webkit-inline-box;\">\u201c<\/span><span style=\"color: #ffffff; font-size: 16px;\">We\u2019ve used CanIRank for our clients and also started using the tool for our own business <a style=\"color: #ffffff; text-decoration: underline;\" href=\"http:\/\/www.web3solution.com\/\">web3solution.com<\/a>. As a digital marketing company since 2008, we\u2019ve used several tools like Moz, SEranking, rank tracker, aHrefs, Serpstat, marketing miner and many other tools. We can safely say CanIRank is an amazing tool.<\/span><\/p>\n<p><span style=\"color: #ffffff; padding-bottom: 0; font-size: 16px;\">The new approach to see SEO promotion by CanIRank is interesting. The Marketing Performance, Opportunities, Grow by content, Improve my Ranking, Promote my Content and Build My Authority options make the SEO approach much easier for users to understand and to take action.<\/span><\/p>\n<p><span style=\"color: #ffffff; padding-bottom: 0; font-size: 16px;\">We [are] already recommending [it to] our clients and will recommend in the future as well\u201d<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:48%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;border:10px solid #fc6222;padding: 30px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-12\"><p><span style=\"font-weight: 800; font-size: 85px; color: #294679; margin-left: -25px; line-height: 0; display: -webkit-inline-box;\">\u201c<\/span><span style=\"color: #294679; font-size: 16px;\">We\u2019ve used CanIRank on a few occasions, mostly because we were doing other work for businesses that had already started using CanIRank, and asked us to check out the work and verify that it\u2019s \u201cworth it\u201d (I have a great SEO team to cover the SEO branch of our <a style=\"color: #294679; text-decoration: underline;\" href=\"https:\/\/www.devbev.co\/\">digital marketing agency<\/a>, DevBev Co.)<\/span><\/p>\n<p><span style=\"color: #294679; font-size: 16px;\">I\u2019d note that it\u2019s especially good for beginners and those who don\u2019t have the budget for full-fledged agency work. We don\u2019t get offended when businesses ask about it or tell us they use it. We\u2019re about providing complete solutions &#8211; sometimes those solutions involve us, sometimes they\u2019re all us, and sometimes they don\u2019t involve us at all.<\/span><\/p>\n<p><span style=\"color: #294679; font-size: 16px;\">We turn SEO clients down all the time because it\u2019s very common to underestimate what it will take to rank for hot keywords. Whenever we turn anyone down for anything, though, we always try to send them in the right direction &#8211; CanIRank is one of those directions. :)\u201d<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:3%;padding-bottom:20px;padding-left:3%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#294679;border:10px solid #4079dd;padding: 30px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-13\"><p><span style=\"font-weight: 800; font-size: 85px; color: #ffffff; margin-left: -25px; line-height: 0; display: -webkit-inline-box;\">\u201c<\/span><span style=\"color: #ffffff; font-size: 16px;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"http:\/\/www.ezmarketing.com\/\">We<\/a> recently started using CanIRank. We have and still use other similar software. But none that we have found do as good a job at doing the analysis for you. This software has allowed us to really pinpoint what is holding a client website from ranking on page 1. Just this week, I used some of the data in a sales meeting to show a client why we needed to create more content pages. I highly recommend this software.\u201d<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:48%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;border:10px solid #fc6222;padding: 30px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-14\"><p><span style=\"font-weight: 800; font-size: 85px; color: #fe6105; margin-left: -25px; line-height: 0; display: -webkit-inline-box;\">\u201c<\/span><span style=\"color: #294679; font-size: 16px;\">I used CanIRank because I&#8217;ve tried everything to rank higher for keywords in the &#8220;<a style=\"color: #294679; text-decoration: underline;\" href=\"https:\/\/wanderlustbay.com\/\">Get Ordained Online<\/a>&#8221; industry. I&#8217;ve been successful with many long-tail search queries and getting my rankings in the top 3-5. But I can&#8217;t crack the first page for the main search term. I&#8217;ve used BuzzSumo, Ahrefs, and others and tried every avenue I could think of. But I never moved past the 2nd page. So I tried CanIRank and the feedback was extremely useful. I liked the way they prioritized their suggestions based on the value of completing a task. And the reasoning behind their recommendations was valuable. I liked how they prioritized and ranked tasks. A great tool to add to my tool belt.\u201d<br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:48%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#294679;border:10px solid #4079dd;padding: 30px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-15\"><p><span style=\"font-weight: 800; font-size: 85px; color: #ffffff; margin-left: -25px; line-height: 0; display: -webkit-inline-box;\">\u201c<\/span><span style=\"color: #ffffff; font-size: 16px;\">There are so many SEO tools that offer SEO insights, but very few that make suggestions combined with those specific insights. The tool takes a bit of time to gather information about your site, but once it does several of the features are free to try \u2013 and can be used in conjunction with your other SEO tools, or on it&#8217;s own. My favorite part of the tool is the clarity around &#8216;Easy Wins&#8217; and the prioritization of these action items. One thing that would make it more awesome, is if there were &#8216;A la carte&#8217; elements of the &#8216;do it for me&#8217; feature, rather than just the option for end-to-end full-service SEO.\u201d <\/span><\/p>\n<p><span style=\"color: #ffffff; font-size: 20px; float: right;\">&#8211; Tim from <a href=\"http:\/\/www.hookagency.com\">HookAgency<\/a><\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first fusion-no-small-visibility\" style=\"width:13.3333%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-no-small-visibility\" style=\"width:13.3333%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-16\"><h3><b>Of course, not all the results were positive &#8211; and that\u2019s why this type of feedback is so valuable<\/b>.<\/h3>\n<p>For Instance, we received a solid 7\/10 from David at <a href=\"http:\/\/www.onrentme.com\">Onrentme<\/a>, and Johnny at <a href=\"https:\/\/hacktheentrepreneur.com\/\">HacktheEntrepreneur<\/a> wasn\u2019t a huge fan. Here\u2019s what they had to say:<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-10 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:4%;padding-bottom:20px;padding-left:4%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"width:82.6666%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;border:10px solid #ffd722;padding: 30px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-17\"><p><span style=\"font-weight: 800; font-size: 85px; color: #ffd722; margin-left: -25px; line-height: 0; display: -webkit-inline-box;\">\u201c<\/span><span style=\"color: #294679; font-size: 16px;\">We gave CanIRank a try at our startup (<a style=\"color: #294679; text-decoration: underline;\" href=\"http:\/\/www.onrentme.com\/\">www.onrentme.com<\/a> &#8211; free cloud property management software), and our initial impression was that it does provide useful data in an easy to digest format, but not everything provided is actionable or useful so you do have to manually filter through their suggestions to find the gems.<\/span><\/p>\n<p><span style=\"color: #294679; font-size: 16px;\">For example, we got a lot of value out of the competition comparison features where you can compare your website to that of your competitors for specific keywords and see which aspects of your website are low hanging fruit to increase your SERP rankings. \u00a0Additionally, we were able to identify easy wins from their content promotion section, which are public listings and articles that you can attempt to submit your website to for consideration.<\/span><\/p>\n<p><span style=\"color: #294679; font-size: 16px;\">However, the &#8220;grow my content&#8221; section of their website provided many opportunities to dead\/obsolete websites or in my opinion very difficult longshots (namely <a style=\"color: #294679; text-decoration: underline;\" href=\"http:\/\/answers.com\/\">answers.com<\/a> which doesn&#8217;t allow editing \/ adding new content as they shut down and are in read-only archive mode).<\/span><\/p>\n<p><span style=\"color: #294679; font-size: 16px;\">I&#8217;m sure the recommendations vary pretty greatly between websites and keywords, and as your experience may be better or worse &#8211; I&#8217;d say check out their free trial and see how useful their AI recommendations seem and from there make the call for whether or not to subscribe. \u00a0Overall, I&#8217;d rank them a 7\/10 and would definitely recommend checking out their free trial to see if you can get value out of them\u201d<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:4%;padding-bottom:20px;padding-left:4%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"width:82.6666%; margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;border:10px solid #4079dd;padding: 30px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-18\"><p><span style=\"font-weight: 800; font-size: 85px; color: #4079dd; margin-left: -25px; line-height: 0; display: -webkit-inline-box;\">\u201c<\/span><span style=\"color: #294679; font-size: 16px;\">When I first heard CanIRank&#8217;s USP, I jumped on it for myself and several client sites. After running it through some tests in several different markets, I found it to be not nearly as robust as SEMrush or Ahrefs. It feels like there is a lot of potential for their product in the future, but at this point, it is too far behind their competition.\u201d<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-19\"><p>While it may be strange for me to be telling you why someone doesn\u2019t like CanIRank, this is the real world: we know our tool isn\u2019t the right fit for all users, and we understand that. As we continue to improve our product-features and differentiate ourselves from SEO tools derived for a different product-market, this information is highly valuable for us.<\/p>\n<h2>But wait, we didn\u2019t stop here &#8211; and you shouldn\u2019t either.<\/h2>\n<p>Here\u2019s why:<\/p>\n<p>We\u2019ve just identified a power-house of positive feedback, and in the manner of not wanting to duplicate efforts or \u201creinvent\u201d the wheel &#8211; we took it a step further.<\/p>\n<h3>Process Breakdown: Turn your positive feedback into reviews via offers\/bonuses:<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-13 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:5%;padding-bottom:20px;padding-left:5%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-20\"><p style=\"color: #294679; text-align: left;\"><b>Step One:<\/b><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-21\"><p>When following up with reviewee\u2019s and asking for an additional review, identify an offer you can include with your request. It could be:<\/p>\n<ul>\n<li>Discounted services or products<\/li>\n<li>Cross promotion<\/li>\n<li>A free gift<\/li>\n<li>A feature on your website<\/li>\n<li>Guest posts<\/li>\n<li>&amp; so much more\u2026.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-22\"><p style=\"color: #294679; text-align: left;\"><b>Step Two:<\/b><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-23\"><p>Reply to positive users that reviewed your product\/service with an additional bonus for copy\/pasting their review onto a review channel (Yelp, GMB, Capterra, G2Croud, Facebook, etc.).<\/p>\n<h3>Here\u2019s an example of what we sent (with our offers included):<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5835\" style=\"border: 2px solid #294679;\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/offer-email-711x1024.jpeg\" alt=\"\" width=\"400\" height=\"576\" \/><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-24\"><p style=\"color: #294679; text-align: left;\"><b>Step Three:<\/b><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-25\"><p>Wait until your reviews come in.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5837\" style=\"border: 2px solid #294679;\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-1.40.34-PM.png\" alt=\"\" width=\"1215\" height=\"569\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-1.40.34-PM-200x94.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-1.40.34-PM-300x140.png 300w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-1.40.34-PM-400x187.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-1.40.34-PM-600x281.png 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-1.40.34-PM-768x360.png 768w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-1.40.34-PM-800x375.png 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-1.40.34-PM-1024x480.png 1024w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-1.40.34-PM-1200x562.png 1200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-1.40.34-PM.png 1215w\" sizes=\"(max-width: 1215px) 100vw, 1215px\" \/><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:22%; margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-26\"><p style=\"color: #294679; text-align: left;\"><b>Step Four:<\/b><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:74%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-27\"><p>Stay in touch! Now that you\u2019ve built a relationship, keep in touch and keep each other in mind for the future.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-28\"><p>And there you have it: how to source product feedback using a content aggregator, and then simultaneously turn positive feedback into reviews and gain <a href=\"http:\/\/www.canirank.com\/blog\/maximize-seo-roi\/\">high quality backlinks<\/a>!<\/p>\n<p>Stay tuned for the second installment in our \u201cUnique Ways to Get Brand Feedback\u201d series, as we dive into the top influencer\u2019s unique tips and tricks to gathering brand feedback.<\/p>\n<p>As a preview for our next series, take a look at <a href=\"https:\/\/www.socialpilot.co\/blog\/how-to-collect-customer-feedback-on-instagram?fbclid=IwAR1BJfqz85h5tOJKo-45mGN7yUmRVGpA3HNskRZN1OuSaq4X7x9MgbDPbLQ\">6 ways to gather feedback via Instagram<\/a>!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-15 { overflow:visible; }<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":5841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,63],"tags":[],"class_list":["post-5813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-your-authority","category-grow-your-followers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Hack HARO for Brand Feedback - Part One &ndash;<\/title>\n<meta name=\"description\" content=\"Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is your customer service subpar?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.canirank.com\/blog\/how-to-get-brand-feedback-youd-never-get-alone-part-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Hack HARO for Brand Feedback - Part One &ndash;\" \/>\n<meta property=\"og:description\" content=\"Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? 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