Is this something you think about often? Maybe you\u2019re like Hector, a marketing manager who\u2019s been hired on to oversee all marketing initiatives for his company, and you don\u2019t know the first thing about what makes an SEO agency<\/a> or team great. And you may not have time to think about it, either. After all, what with trying to outrank Amazon (the ultimate struggle) on top of your other marketing duties, you\u2019re swamped with trying to stay afloat, not even to speak of being competitive.<\/span> Sound familiar?<\/em><\/span> Luckily for you, there is.<\/em><\/span> Through your experience as a marketer, you may have already guessed that an SEO team isn\u2019t just made up of one person watching Google Analytics real-time stats all day. In fact, there are more than 5 service areas that can make up an SEO software team. <\/span><\/p>\n A top-tier SEO team may include:<\/strong><\/p>\n Many teams have all components, but sometimes the best teams only have a few. It really depends on what the needs of your business are. If you run a small business and are on a budget, a healthy combo of content, optimizations, and outreach may do the trick. If you have a bit more room and budget on board, including technical work to really get to the root of potential problems, or paid SEO to propel you forward in a competitive landscape can really help. The icing on the cake is social: far-reaching and incredibly engaging.<\/span> There\u2019s so much more to content strategy than just writing a blog here and there to increase traffic. In actuality, it encompasses the entire website, including everything from how many categories and subcategories you display on your ecommerce site<\/a> from the names of the services you list on your SaaS business. Should the Contact Us section get its own place on the menu? Is it better to list each service on its own individual page? These are questions best answered through content strategy.<\/span><\/p>\n In some cases, content is the backbone of an SEO strategy. Engaging, credible, and high-quality content can steady bounce rates, help position you in competitive spaces, and best of all, sell your product. Think of your business\u2019 story and how you want to get its key messages across. Exceptional content will help you tell that story to your customers — and Google — by organizing your site in a way both users and search engines can understand. <\/span><\/p>\n<\/div>
\nLike Hector, you may have already hired an SEO agency and found they came up short in terms of communication, organization, and, most importantly, results. This doesn\u2019t give Hector the most confidence in external SEO teams, but there\u2019s no way he can do everything he needs to do by himself, so he\u2019s willing to try again. This time, he wants to make sure he knows exactly what to look for in an SEO software agency<\/a> before he signs on the dotted line.<\/span><\/p>\n
\nMany one-person marketing teams or small businesses run into this same issue when approaching SEO marketing agencies. When you\u2019re the head of operations, marketing, or customer service, it\u2019s hard to really hone in on any one aspect of your business without another part of it suffering. This is why the best leaders delegate. But how can you be sure who you\u2019re delegating to is going to do the best job? What if there was a way to pre-determine that the SEO agency or team you hire will produce quality work?<\/span><\/p>\n
\nWe\u2019re spilling our secrets on the best elements of the perfect SEO team. These components are tried, tested, and true, and with a competent, strategic mix of these service areas, we\u2019re sure your business will thrive.<\/span><\/p>\nWhat Makes Up an SEO Software Team?<\/span><\/h2>\n
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\nAt an SEO agency like CanIRank, one that caters to your unique business strategy, each client team is crafted to include key components integral to a business\u2019 specific success. Success doesn\u2019t always look the same for every business, so why should your SEO team?<\/span><\/p>\nLet\u2019s learn more about the elements of a perfect SEO team and how you can get each service area working for you.<\/em><\/h3>\n
Content Strategy<\/span><\/h2>\n