{"id":6111,"date":"2019-07-10T08:45:10","date_gmt":"2019-07-10T15:45:10","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=6111"},"modified":"2020-11-25T10:49:13","modified_gmt":"2020-11-25T18:49:13","slug":"introducing-rachel-our-optimizations-specialist","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/introducing-rachel-our-optimizations-specialist\/","title":{"rendered":"Introducing, Rachel, Our Optimizations Specialist"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #27457b;background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:15px;padding-bottom:10px;padding-left:15px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:20px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><span style=\"color: #ffffff;\">Employee Spotlight<\/span><\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"color: #ffffff;\">Meet Rachel Craig, an Optimizations Specialist here at CanIRank. Rachel spends her days researching top keywords for her clients, optimizing existing content to improve <a href=\"http:\/\/www.canirank.com\/blog\/do-it-yourself-seo-traction\/\">SEO rankings<\/a> and creating new content to boost website traffic and sales. Rachel is an excellent listener who always puts the client\u2019s goals first and works to devise a plan that fits with the client\u2019s mission and objectives. We are so lucky to have Rachel as part of our team!<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-carousel-border hide-this\"><div class=\"fusion-carousel\" data-autoplay=\"no\" data-columns=\"5\" data-itemmargin=\"5\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"fusion-carousel-positioner\"><ul class=\"fusion-carousel-holder\"><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0003_1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0003_1-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0003_1.jpg 400w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 271px, (min-width: 784px) 362px, (min-width: 712px) 543px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0002_2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0002_2-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0002_2.jpg 400w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 271px, (min-width: 784px) 362px, (min-width: 712px) 543px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0001_5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0001_5-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0001_5.jpg 400w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 271px, (min-width: 784px) 362px, (min-width: 712px) 543px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0000_utahdigitalmarketingmentorandspeaker.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0000_utahdigitalmarketingmentorandspeaker-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2018\/12\/sarad_0000s_0000_utahdigitalmarketingmentorandspeaker.jpg 400w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 271px, (min-width: 784px) 362px, (min-width: 712px) 543px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\" style=\"margin:0;\">About Rachel:<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:5px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">From<\/h4><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Donegal, Ireland<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:5px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Current Location<\/h4><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Barcelona, Spain<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:5px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">University<\/h4><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Heriot Watt University, Edinburgh &amp; Australian National University, Canberra<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:5px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Major<\/h4><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">International Management<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:5px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Professional Background<\/h4><\/div><div class=\"fusion-text fusion-text-6\"><p>Initially, Rachel worked in Sales for Facebook, targeting small and medium-sized businesses. She later transitioned into an Account Management role within an events services company. Since joining CanIRank, Rachel has worked with a wide array of clients ranging from a niche ecommerce store selling custom cuckoo clocks to SaaS businesses selling inventory management software.<\/p>\n<p>Rachel\u2019s primary specialization at CanIRank is in optimizing content for peak SEO performance. She also has experience running promotional campaigns for ecommerce clients &#8212; generating content ideas, understanding clients\u2019 core values, and subsequently making recommendations to improve the information architecture and content of their websites.<\/p>\n<p>Rachel also recently became Google Ads certified and has diversified her services to paid ads campaigns for clients. Making paid campaigns complements her on-page optimizations specialization as she continues to learn new strategies for uncovering the \u201cgolden\u201d keywords for her clients. <\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:10%;padding-bottom:20px;padding-left:10%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:20px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\">Lightning Round Q&amp;A with Rachel:<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><b>What\u2019s your favorite part of working with clients at CanIRank?<\/b><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;The diversity of clients that I work with at CanIRank means that no two days are ever the same. I switch between writing copy and optimizing a page about sparring gloves, to writing guest posts about bedroom lighting. Each client has unique needs which require creativity and out-of-the-box thinking to identify a solution that will bring the client the best results.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>How does working remotely increase your productivity?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;I love working remotely. Again, the diversity in the hours and place of work keeps my mind alert. Nothing ever gets monotonous. I sometimes switch \u201coffices\u201d two or three times a day, often from my home office, to a local cafe, and maybe venture further in the city to find a new \u201coffice.\u201d The flexibility in my day allows me to step out and go for a run or a swim if I feel my productivity levels are lagging. That just isn\u2019t possible in a typical 9-5 office environment.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is one personal goal you want to accomplish in the next year?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">To live part-time in the countryside (of course with high-speed Internet connection)!<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is your favorite weekend activity?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201c<span style=\"font-weight: 400;\">Road cycling<\/span>\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Who has had the most significant impact on your life?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201c<span style=\"font-weight: 400;\">My mother<\/span>\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is your favorite type of food?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cThat\u2019s a tough one! I\u2019d have to say a tie between Japanese (sushi mainly) and Peruvian food.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is your favorite place in the world?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cBarcelona and the entire Catalonia region. I love having the most gorgeous terrain &#8212; the Spanish countryside just outside my doorstep. The sea and mountains are both within minutes from my apartment!\u201d<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">And\u2026 that\u2019s a wrap! Thanks for getting to know Rachel. Learn more about CanIRank\u2019s <a href=\"https:\/\/www.canirank.com\/seo-consulting\" target=\"_blank\" rel=\"noopener noreferrer\">SEO consulting services<\/a> and schedule a free consultation to work with Rachel and our amazing team today!<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-4 { overflow:visible; }<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":6112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-6111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meet-the-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing, Rachel, Our Optimizations Specialist &ndash; CanIRank Blog<\/title>\n<meta name=\"description\" content=\"Meet Rachel Craig, an Optimizations Specialist here at CanIRank. Rachel spends her days researching top keywords for her clients, optimizing existing content to improve SEO rankings and creating new content to boost website traffic and sales.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing, Rachel, Our Optimizations Specialist &ndash; CanIRank Blog\" \/>\n<meta property=\"og:description\" content=\"Meet Rachel Craig, an Optimizations Specialist here at CanIRank. Rachel spends her days researching top keywords for her clients, optimizing existing content to improve SEO rankings and creating new content to boost website traffic and sales.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.canirank.com\/blog\/introducing-rachel-our-optimizations-specialist\/\" \/>\n<meta property=\"og:site_name\" content=\"CanIRank Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T15:45:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-25T18:49:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/06\/eom-rachelcraig.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1287\" \/>\n\t<meta property=\"og:image:height\" content=\"609\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@sarahaslem\" \/>\n<meta name=\"twitter:site\" content=\"@canirank\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"9 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.canirank.com\/blog\/#website\",\"url\":\"https:\/\/www.canirank.com\/blog\/\",\"name\":\"CanIRank Blog\",\"description\":\"SEO Tips for Small Businesses, Bloggers, and other Non-Spammers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.canirank.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.canirank.com\/blog\/introducing-rachel-our-optimizations-specialist\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2019\/06\/eom-rachelcraig.jpg\",\"width\":1287,\"height\":609},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.canirank.com\/blog\/introducing-rachel-our-optimizations-specialist\/#webpage\",\"url\":\"http:\/\/www.canirank.com\/blog\/introducing-rachel-our-optimizations-specialist\/\",\"name\":\"Introducing, Rachel, Our Optimizations Specialist &ndash; CanIRank Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.canirank.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/introducing-rachel-our-optimizations-specialist\/#primaryimage\"},\"datePublished\":\"2019-07-10T15:45:10+00:00\",\"dateModified\":\"2020-11-25T18:49:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.canirank.com\/blog\/#\/schema\/person\/81b3e5a0eac4c6a38e27a3600bb44b0a\"},\"description\":\"Meet Rachel Craig, an Optimizations Specialist here at CanIRank. 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