{"id":6154,"date":"2019-07-17T11:57:39","date_gmt":"2019-07-17T18:57:39","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=6154"},"modified":"2020-11-25T10:49:13","modified_gmt":"2020-11-25T18:49:13","slug":"10-unique-link-building-strategies-for-local-seo","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/10-unique-link-building-strategies-for-local-seo\/","title":{"rendered":"10 Unique Link Building Strategies for Local SEO"},"content":{"rendered":"

Do you own a local business, and are you looking for more ways to increase your local rankings? We\u2019ve put together a detailed list of strategies that you can start using to earn more quality backlinks!<\/span><\/p>\n

Why should I care about local SEO?<\/h2>\n

According to the data<\/a>, nearly half of all Google searches are looking for local information, and 97 percent of people learn more about a local company online than anywhere else. 92 percent of searchers will also pick businesses on the first page of local search results. If you want your business to be seen, implementing a strong local SEO strategy helps increase your website\u2019s rankings and visibility to more potential customers.<\/p>\n

With link building, while the end goal is to obtain a link, it\u2019s important to remember that it\u2019s no longer enough to simply do link sharing with colleagues. With many of these methods, it\u2019s better to think of it as relationship building. When writing your pitches for outreach, personalize your emails and show how you can bring value to that person and\/or their business.<\/p>\n

1. Optimize your Google My Business listing<\/h3>\n

If there\u2019s one thing about local SEO that still matters, it\u2019s your Google My Business listing<\/a> (along with other major directories and directories within your niche). Make sure your information is correct and consistent on all of your listings. Check your NAP (name, address, and phone number), your website URL, business hours, categories, and business descriptions. If you can upload photos, include your logo and any high-quality photos of your business along with the products or services you provide.<\/p>\n

We recommend creating a document where you store all of your business information in one place. This becomes helpful when auditing your listings or hiring a consultant to do it for you. Once you have your Google My Business listing fully setup, you also gain access to more data that tells you how customers are finding your business.<\/p>\n

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Learn the behavior of people who are searching for your business via Google My Business Insights\u2019 Search Queries, and amend your content strategy accordingly. @TheSocialDude<\/a> shares some great examples \ud83c\udfd8\ufe0f \ud83d\udc47https:\/\/t.co\/h8uGtHihNa<\/a> pic.twitter.com\/ZYpSsdcqP9<\/a><\/p>\n

\u2014 BrightLocal (@bright_local) April 27, 2019<\/a><\/p><\/blockquote>\n