{"id":6970,"date":"2020-01-30T12:11:47","date_gmt":"2020-01-30T20:11:47","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=6970"},"modified":"2020-11-25T10:49:00","modified_gmt":"2020-11-25T18:49:00","slug":"introducing-cassandra","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/introducing-cassandra\/","title":{"rendered":"Introducing Cassandra, Content Marketer Specializing in Financial Services"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #1b4b64;background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:15px;padding-bottom:10px;padding-left:15px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:20px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><span style=\"color: #ffffff;\">Employee Spotlight<\/span><\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"color: #ffffff;\">Introducing Cassandra, our email marketing enthusiast and content savvy consultant. When Cassandra isn\u2019t improving email campaigns results dramatically, you can find her cheerfully getting things done. Problems? Get Cassandra, she\u2019s got you.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-carousel-border\"><div class=\"fusion-carousel\" data-autoplay=\"no\" data-columns=\"5\" data-itemmargin=\"5\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"fusion-carousel-positioner\"><ul class=\"fusion-carousel-holder\"><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"481\" height=\"481\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/titlecassandra-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/titlecassandra-2-200x200.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/titlecassandra-2-400x400.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/titlecassandra-2.png 481w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 363px, (min-width: 712px) 545px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/Cassandra.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/Cassandra-200x200.jpg 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/Cassandra-400x400.jpg 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/Cassandra-600x600.jpg 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/Cassandra.jpg 640w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 363px, (min-width: 712px) 545px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"481\" height=\"481\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/titlecassandra-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/titlecassandra-1-200x200.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/titlecassandra-1-400x400.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/titlecassandra-1.png 481w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 363px, (min-width: 712px) 545px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\" style=\"margin:0;\"><strong>About Cassandra:<\/strong> Cassandra is a CanIRank Full Service Content Specialist and has spent her career working with startups and helping them grow. She loves creating powerful stories and messages that help businesses generate more buzz, leads, and sales. In her spare time, she enjoys camping, cooking, and playing the piano.<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:5px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Location<\/h4><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Ontario, Canada<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:5px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Random Fun Fact<\/h4><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">I\u2019m currently trying to learn card magic. Pretty nerdy, but I think it\u2019s fun!<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:10%;padding-bottom:20px;padding-left:10%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:20px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\">Professional Background<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><b>What is your background in SEO?<\/b><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;Before I started working at CanIRank, I worked as a freelance copywriter and content marketer. During that time, I built up a really solid foundation in content creation and marketing. I\u2019ve helped guide content strategies for a wide variety of companies, from SaaS businesses to gypsy fortune tellers!<\/p>\n<p>As time went on and I acquired a deeper understanding of marketing, I started to get more interested in SEO and growth marketing strategies like email marketing.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Tell us about your role at CanIRank.<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;I\u2019m a Content Specialist here at CanIRank. I help create content strategies, blog posts, email marketing campaigns, and much more. If you need help with anything related to words, I can probably help. One of my favorite parts of my role here is interacting with our CanIRank Full Service clients. I love seeing them get wins, big or small!&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What led you to choose marketing and SEO as a career?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cWhile I was in university studying psychology, I started freelance copywriting so I could have a flexible part-time job and I absolutely loved it. I realized I had a knack for marketing and business.<\/p>\n<p>My copywriting career naturally progressed to become more focused on content marketing, SEO, and growth strategies over time. I\u2019ve been loving it ever since!\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>When did you first hear about CanIRank?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cI first heard about CanIRank from a Google Search that led me to a job board.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What niche industries would you consider yourself an expert in?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cFintech and SaaS are diverse fields with lots of differences and nuances, but in general, I\u2019m experienced working with both of those niches extensively.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Do you have an example of work that you are extremely proud of?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cIt\u2019s a great feeling when new email campaigns perform well for a client. Especially when they can link their upgraded email performance directly to more revenue. In my first few months at CanIRank, I revamped a campaign that led to increased KPIs across the board (higher opens, clicks, and conversions). We were even able to increase the open rates by over 30% on a key email in the campaign.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What advice would you give to a small business owner looking to expand their business?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cIt seems like there are a million growth strategies to try nowadays. Facebook ads, SEO, PPC, in-person events. I know it can feel paralyzing to understand which path you should take, and scary to jump feet first into a new marketing strategy that you\u2019re not sure about.<\/p>\n<p>My best advice would be don\u2019t underestimate the value of SEO when you\u2019re deciding which growth strategy is right for you. If you\u2019re not sure where to start, we\u2019re always here to help and can hop on the phone with you.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is a common mistake you\u2019ve noticed working with new clients?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cSometimes new clients are hesitant to let us know the good, bad, and ugly past history of their business. The more we know, especially marketing-wise, the easier it is for us to develop a custom plan that fits your business.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Describe a marketing campaign that impressed you.<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;Epic Games (the company behind Fortnite) has done some impressive things in the past year or so. Love it or hate it, Fortnite became an international phenomenon partly due to Epic\u2019s marketing and positioning.<\/p>\n<p>From aligning Fortnite with pop culture in the iconic <a href=\"https:\/\/www.theverge.com\/2018\/3\/15\/17123424\/ninja-drake-fortnite-twitch-stream-record-travis-scott-juju\" target=\"_blank\" rel=\"noopener noreferrer\">Drake and Ninja Fortnite match<\/a> to consistently releasing new content, Fortnite has pulled some creative stops out over its lifetime.<\/p>\n<p>I think the push to align Fortnite so heavily with pop culture was really smart, out-of-the-box thinking for the e-sports world. If nothing else, it got people talking.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>How do you determine success with your clients?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;When a client first signs up to work with CanIRank, we ask them about their struggles and goals. We set up task reporting and performance tracking on a variety of platforms so that we can identify if what we\u2019re doing is working or not. The exact goal for every client is different.<\/p>\n<p>Whatever \u201csuccess\u201d looks like to the client (as long as it\u2019s realistic) is what we\u2019ll aim for!&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>How do you explain SEO to your friends\/colleagues?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;If they have no experience with SEO, I\u2019ll say something along the lines of <em>SEO stands for Search Engine Optimization. There are a lot of factors that go into why certain pages rank on the first page of Google. At CanIRank, we dive deep into figuring out what those factors are so we can get higher search engine rankings for our clients.<\/em>\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is your favorite tactic to employ?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;My favorite tactic is to upgrade copywriting and content. Simple changes can bring big results. A little headline tweak could increase your click-rate immensely. A small email open rate A\/B test could bring up your KPIs from mediocre to amazing. Better content has a ripple effect throughout your business.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>How do you keep up to date with industry information?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;My colleagues here at CanIRank are great at knowledge sharing, so I learn a lot from them. I also like to attend one major conference each year like StartupGrind or Collision. It\u2019s a great way to meet new people and learn some new tricks.&#8221;<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:10%;padding-bottom:20px;padding-left:10%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:20px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\">Personal Background<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><ul class=\"fusion-checklist fusion-checklist-2\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><b>What are some interesting things happening in your home town?<\/b><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;My hometown is insanely small, so there\u2019s not a lot going on. It\u2019s been a really mild winter which has put a damper on a lot of winter activities like ice fishing, snowmobiling, and snowshoeing. I know some people have had a hard time training for snowshoeing or cross-country skiing competitions with the lack of snow.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is the neatest thing you\u2019ve ever done?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;With the generous help of my professor, I published my undergraduate thesis in the <a href=\"https:\/\/www.tandfonline.com\/eprint\/fTRUQmpxPDjxkxhdWPnp\/full?fbclid=IwAR3iQyeNReauLg7wQwg677w-URCG_lyju6QATlFPfGbWVk1fOxj9ffqm3eE&amp;\" target=\"_blank\" rel=\"noopener noreferrer\">Journal of Visual Cognition.<\/a>&#8220;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What\/who inspires you professionally?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cMany of my family members are extremely hard workers and they all inspire me daily. Some of them have built their own businesses from the ground up. They inspire me to hustle hard and constantly reach for higher goals.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>If you could invent anything you wanted, what would it be?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cLaundry is my most hated chore, so I\u2019d invent a robot that launders all of my clothes and puts them away for me <em>and<\/em> maybe even sorts them into color-coded sections.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is your favorite hobby?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cBackcountry camping. To me, there\u2019s nothing better than being out in nature. I grew up camping and exploring with my friends and family, and the tradition has stuck with me to this day.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>If you were going to die tomorrow, what would you do today?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cI would probably eat at least 2 dozen Krispy Kreme donuts (original glazed, of course). Then, I would do all the sappy stuff like call my family and friends, write some letters for loved ones to read in the future, and just chillax with the people I love.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Would you rather be able to fly or able to breathe underwater?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cOof, this is a tough one. I\u2019m going to have to go with flying!\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Pizza or lasagna?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cPizza all day, every day.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Possums or Chinchillas?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;Chinchillas! I do love possums too, but chinchillas win based on the fact I\u2019d rather cuddle with a chinchilla.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What else should we know about you?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;I used to own a food truck! I operated it part-time during the tourist season in my hometown. We specialized in Cajun &amp; Creole cuisine. I quickly learned the restaurant\/food service industry was not for me, but I still love cooking.&#8221;<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">And\u2026 that\u2019s a wrap!<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-5 { overflow:visible; }<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":7030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-6970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meet-the-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Cassandra, Content Marketer Specializing in Financial Services &ndash; CanIRank Blog<\/title>\n<meta name=\"description\" content=\"Introducing Cassandra, our email marketing enthusiast and content savvy consultant. 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