{"id":7020,"date":"2020-02-28T17:55:32","date_gmt":"2020-02-29T01:55:32","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=7020"},"modified":"2020-11-25T10:48:56","modified_gmt":"2020-11-25T18:48:56","slug":"introducing-mark-strategic-and-operationally-driven-consultant","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/introducing-mark-strategic-and-operationally-driven-consultant\/","title":{"rendered":"Introducing Mark, Strategic and Operationally Driven Consultant!"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #1b4b64;background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:15px;padding-bottom:10px;padding-left:15px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:20px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><span style=\"color: #ffffff;\">Employee Spotlight<\/span><\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"color: #ffffff;\">At CanIRank, we are extremely proud of our team and their diverse backgrounds and talents. Today, we\u2019d like to introduce you to Mark Lewandowski. As a strategic and operationally driven consultant, Mark delivers results for his clients. Plus, he\u2019s always making us laugh and his personality is pretty contagious. So with no further adieu. Meet Mark.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-carousel-border\"><div class=\"fusion-carousel\" data-autoplay=\"no\" data-columns=\"5\" data-itemmargin=\"5\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"fusion-carousel-positioner\"><ul class=\"fusion-carousel-holder\"><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"481\" height=\"481\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-2-200x200.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-2-400x400.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-2.png 481w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 271px, (min-width: 784px) 362px, (min-width: 712px) 543px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"884\" height=\"880\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-headshot.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-headshot-200x199.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-headshot-400x398.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-headshot-600x597.png 600w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-headshot-800x796.png 800w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-headshot.png 884w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 271px, (min-width: 784px) 362px, (min-width: 712px) 543px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"481\" height=\"481\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-3-200x200.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-3-400x400.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-3.png 481w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 271px, (min-width: 784px) 362px, (min-width: 712px) 543px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"481\" height=\"481\" src=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-1-200x200.png 200w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-1-400x400.png 400w, http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/mark-1.png 481w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 271px, (min-width: 784px) 362px, (min-width: 712px) 543px, (min-width: 640px) 712px, \" \/><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\" style=\"margin:0;\"><strong>About Mark:<\/strong> Mark is a globally experienced professional with a background in data-driven marketing, communications, and business operations. He\u2019s passionate about helping create genuine connections between businesses and their audiences and identifying opportunities for growth. (He\u2019s also passionate about creating the perfect cup of coffee and planning his next travel adventure.) Drop him a note on <a href=\"https:\/\/www.linkedin.com\/in\/marklewandowski\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>. He\u2019d love to hear from you.<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:5px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Location<\/h4><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Black Hills of South Dakota<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:5px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Random Fun Fact<\/h4><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">I have a really bad habit of buying more books than I can read at a time. I have a stack of 10 books, and probably 20 Kindle books all lined up to be read next. My guilty pleasure is eating jars of Nutella with a spoon. (Don\u2019t judge, you know you do the same.)<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:10%;padding-bottom:20px;padding-left:10%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:20px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\">Professional Background<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><b>What is your background in SEO?<\/b><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;My background in SEO stems from starting work at a marketing agency back in 2011 and needing to do more than just building a website, creating social media campaigns, or developing marketing newsletters for my clients. Thanks to some cool WordPress plugins, I learned what works and doesn\u2019t work for SEO. Titles are important, meta descriptions with clear call to actions are REALLY important. SEO is vital to any marketing and communications strategy.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Tell us about your role at CanIRank.<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;I think I have a really fun role at CanIRank (other CanIRankers will probably say their roles are also fun). I am not only a lead consultant, getting to work with colleagues to create a strategy to help best serve our clients, but also serve on the operations team, working with other leadership to make CanIRank more efficient and impactful for everyone at CanIRank and for our clients.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What led you to choose marketing and SEO as a career?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cI really like SEO because it combines two things I really love: data and communications. Throughout my career, I\u2019ve led initiatives to ensure that communication is always authentic. I really like taking the data that\u2019s available through CanIRank, Google Analytics, and my own research to develop a marketing and communication strategy to ensure the communication between clients and their audience is authentic and optimized.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What led you to work for CanIRank?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cI was on the search for a position where I could rely on my past marketing experience, use a more analytical lens to create communications, and be a part of an organization where I can make a positive impact. I found the posting, filled out the application (still probably one of the most fun job applications I have ever filled out), and in a few weeks I was chatting with CanIRank!\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What niche industries would you consider yourself an expert in?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cI\u2019ve held leadership roles in nonprofit, retail and e-commerce industries, and worked in health and wellness and sporting goods, and think those in addition to international experience is really valuable. (Even with a lot of experience in these areas, there is always something to learn!)\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What SEO tactic do you find yourself recommending frequently to friends or small business owners?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cI cannot stress enough how important content is to a successful SEO tactic. One thing I tell friends and small business owners (and you, gentle reader), is that having meaningful, well organized content on your website will really help your SEO efforts and help people create a connection with your business which will hopefully make them take action.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Do you have an example of work that you are extremely proud of?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cI helped a logistics startup in Nashville get their first REALLY big contract through a combination of Google Ads, landing pages, LinkedIn ads, and landing pages! It was fun to do audience research and also use data analytics to develop a strategy and then for them to be excited about their first big contract! Knowing I helped in their success really meant a lot.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What advice would you give to a small business owner looking to expand their business?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cThere are so many things you can do! Look at your consumer and see what their needs are and how you can meet them! Do a competitive analysis and see what you can be doing better or different from your competition! Or, evaluate your marketing efforts and see what else you can be doing differently. I would also argue that it\u2019s important to examine what changes you can make in your organization to scale easier.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is a common mistake you\u2019ve noticed working with new clients?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;Having worked with all types of clients in my career, I think new clients are so excited to get started that they also think that improvements can happen overnight. I like to tell people that like anything worth waiting for, things take some time. It takes time for your SEO efforts to be realized, it takes time for a new marketing campaign to make an impact. Also, I like to stress the importance of having a marketing and communications strategy rooted in analytics and sticking to that strategy for some time to see results and then adjust from there.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Describe a marketing campaign that impressed you.<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;One campaign that continues to impress me (and has had a long run), is the \u201cCalling All Creators\u201d campaign from adidas (and I\u2019m not just saying that because I did an internship at adidas\u2019 global headquarters in Germany while completing my master\u2019s degree). :-) It not only positions the brand in a certain light of positivity, but also engages with people (even those who may not be dedicated adidas fans) making the brand accessible to elite athletes and those with an eye for street style and performance.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>How do you determine success with your clients?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;When I start an engagement with a client, I want to be clear about their goals and how I and everyone at CanIRank can help achieve those goals. I am successful when we meet or exceed those goals and also when we create small wins for our clients (maybe getting them mentioned in a publication, or seeing a significant increase in rankings or trends). My greatest joy is seeing my clients seeing the payoff from investing in their strategy, and also developing a strategy to drive their business forward.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>How do you explain SEO to your friends\/colleagues?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;Well. Most of my friends don\u2019t know what SEO is, so I usually tell them \u201cYou know when you Google something? Yeah, I help websites get to the top of that list when it makes sense for that word or phrase so you find information easily\u201d That response is usually met with head nods and folks saying \u201cohhh, okay, yeah, I get it\u201d.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is the best part of working in SEO?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;I really enjoy digging into data and doing research to understand users and how they are finding our clients. From there, developing strategy that communicates and grabs attention is really fun. Then seeing that strategy convert users is really rewarding.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>How do you keep up to date with industry information?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;There are so many great ways to keep up. I really like using Feedly to easily digest industry news and stay on top of trends. I also like doing online courses to keep growing my analytics, management, marketing, and SEO skills.&#8221;<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:10%;padding-bottom:20px;padding-left:10%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:20px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\">Personal Background<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><ul class=\"fusion-checklist fusion-checklist-2\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><b>How would you define your life with emojis?<\/b><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8221; <b>\ud83e\udd23\u2708\ufe0f\ud83e\udd14\ud83d\uddfa\ufe0f\u2615\ud83d\udcbb<\/b>&#8220;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is the neatest thing you\u2019ve ever done?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;I don\u2019t know how \u201cneat\u201d it is, but it\u2019s certainly something that was a big decision, and one that I\u2019m so glad that I did. (And&#8230;one that my colleagues here at CanIRank are probably sick of me talking about.) ;-) I think making the decision to move to Germany to complete a master\u2019s degree in international business and finance was probably the neatest thing I have ever done. Adapting to a new culture, having adventures in trying to communicate in German (that I still am trying to learn), and getting a really international perspective on business are just some of the great things I experienced. While I learned a lot in class, living in Europe, and then working with really diverse, international teams is something that can\u2019t be learned in a classroom. Really got a quick lesson on adapting to different situations quickly and being creative while communicating. I was fortunate to do some traveling in and outside of Germany while studying for 2 years, so it was neat to be immersed in so much history and meet so many different people. What\u2019s neat about traveling or living somewhere completely different is realizing that we all have more things in common than you realize.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What\/who inspires you?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cThere can be a lot of negative stuff out in the world, so I\u2019m constantly inspired by positive news: breakthroughs in fighting disease, people overcoming adversity, silver linings in otherwise tragic events.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>If you could ban one thing from existence, what would it be?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cRoom temperature coffee&#8230;it\u2019s hot coffee or cold brew all the way.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What is your favorite hobby?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cTraveling! I also enjoy cooking (because I really, really enjoy eating). And since I really, really enjoy eating, I also really, really enjoy checking out different workout apps on my phone!\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>If you were going to die tomorrow, what would you do today?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cThis is a deep question! Probably just telling my friends and family how much I love them. Then maybe in doing some really adventurous things, like skydiving would be on the list, as well as eating and drinking things I wouldn\u2019t do on a normal day.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Would you rather find yourself living in a real-world version of <em>\u201cStranger Things\u201d<\/em> or <em>\u201cThe Matrix?\u201d<\/em><\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cUhhhhhhhhhh neither.\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Dessert or Candy?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\u201cOh dessert for sure!\u201d<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>Lizards or Snakes?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;Oooh snakes are horrible. Let\u2019s say lizards.&#8221;<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-question\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong>What else should we know about you?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-ellipsis-h\" style=\"color:#33a4dc;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">&#8220;I drink so much coffee that I\u2019m pretty sure my blood type is \u201cStarbucks House Blend\u201d.&#8221;<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">And\u2026 that\u2019s a wrap!<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-5 { overflow:visible; }<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":7031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-7020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meet-the-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Mark, Strategic and Operationally Driven Consultant! &ndash; CanIRank Blog<\/title>\n<meta name=\"description\" content=\"At CanIRank, we are extremely proud of our team and their diverse backgrounds and talents. Today, we\u2019d like to introduce you to Mark Lewandowski.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Mark, Strategic and Operationally Driven Consultant! &ndash; CanIRank Blog\" \/>\n<meta property=\"og:description\" content=\"At CanIRank, we are extremely proud of our team and their diverse backgrounds and talents. Today, we\u2019d like to introduce you to Mark Lewandowski.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.canirank.com\/blog\/introducing-mark-strategic-and-operationally-driven-consultant\/\" \/>\n<meta property=\"og:site_name\" content=\"CanIRank Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-29T01:55:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-25T18:48:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/Mark-feat.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1287\" \/>\n\t<meta property=\"og:image:height\" content=\"610\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@sarahaslem\" \/>\n<meta name=\"twitter:site\" content=\"@canirank\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"16 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.canirank.com\/blog\/#website\",\"url\":\"http:\/\/www.canirank.com\/blog\/\",\"name\":\"CanIRank Blog\",\"description\":\"SEO Tips for Small Businesses, Bloggers, and other Non-Spammers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"http:\/\/www.canirank.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.canirank.com\/blog\/introducing-mark-strategic-and-operationally-driven-consultant\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/blog.canirank.com\/wp-content\/uploads\/2020\/01\/Mark-feat.png\",\"width\":1287,\"height\":610,\"caption\":\"Operations specialist - employee highlight\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.canirank.com\/blog\/introducing-mark-strategic-and-operationally-driven-consultant\/#webpage\",\"url\":\"http:\/\/www.canirank.com\/blog\/introducing-mark-strategic-and-operationally-driven-consultant\/\",\"name\":\"Introducing Mark, Strategic and Operationally Driven Consultant! &ndash; CanIRank Blog\",\"isPartOf\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/introducing-mark-strategic-and-operationally-driven-consultant\/#primaryimage\"},\"datePublished\":\"2020-02-29T01:55:32+00:00\",\"dateModified\":\"2020-11-25T18:48:56+00:00\",\"author\":{\"@id\":\"http:\/\/www.canirank.com\/blog\/#\/schema\/person\/81b3e5a0eac4c6a38e27a3600bb44b0a\"},\"description\":\"At CanIRank, we are extremely proud of our team and their diverse backgrounds and talents. 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