{"id":7324,"date":"2020-04-18T10:16:14","date_gmt":"2020-04-18T17:16:14","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=7324"},"modified":"2021-03-05T07:21:06","modified_gmt":"2021-03-05T15:21:06","slug":"spend-less-make-more-your-guide-to-a-lean-startup-marketing-plan","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/spend-less-make-more-your-guide-to-a-lean-startup-marketing-plan\/","title":{"rendered":"Spend Less, Make More: Your Guide to a Lean Startup Marketing Plan"},"content":{"rendered":"

You’ve got a great business, but there\u2019s one major problem that\u2019s keeping you up at night.<\/p>\n

You know your marketing strategy is not up to par.<\/strong><\/p>\n

You know your lead acquisition isn\u2019t great, your existing conversion campaigns are a little lackluster, and that potential customers are slipping through your fingers every day as they choose your competition over you.<\/p>\n

What is Lean Marketing?<\/h3>\n

We\u2019re no strangers to the uniqueness and pressure of running a startup. Whether you\u2019re bootstrapped or VC-backed, you\u2019re under the gun to upgrade your marketing plans and start getting more customers. It\u2019s either investors breathing down your neck or your personal bank account quietly whimpering \u201cHelp!\u201d as another month goes by in the red. We get it. We\u2019ve been there, and so have many of our clients. Just check out this SaaS company who grew from $0 to $50,000\/month<\/a> or the new eCommerce store<\/a> that started from ground zero and outranked Amazon and Walmart while raking in over $1,000,000 in sales.<\/p>\n

Bottom line<\/em>: startups need to make money and become cash-flow positive as quickly as possible. For that, they need a plan.<\/p>\n

That\u2019s what we\u2019re here for! If it\u2019s a plan you need, then it\u2019s a plan you\u2019ll receive. I think you\u2019ll want to pay special attention to Tip #7<\/strong>. It\u2019s the \u201csecret weapon\u201d behind many online startups that have gone from zero to unicorn really fast. Believe me, we\u2019re all tired of the marketing fluff available online, so you\u2019ll find none of that here. Instead, you\u2019ll get formulas, action items, examples, and a whole bunch of other information you can implement immediately.<\/p>\n

Keep reading to discover a lean startup marketing plan that can help propel your startup into success in 2020 and beyond!<\/p>\n

Is It Possible for a Lean Marketing Plan to Be Profitable?<\/h2>\n

Yes! You don\u2019t need deep pockets to make a big impact. You just need to be more creative and allocate your resources differently. If you\u2019re interested in the specifics of what that looks like, make sure you check out our guide on SEO for Startups<\/a>.<\/p>\n

If you don\u2019t have resources to launch a $1 million ad campaign, don\u2019t be discouraged! It is possible to launch a comprehensive, ROI producing marketing campaign if you build out a proper lean startup marketing strategy<\/strong>.<\/p>\n

The proof is in the pudding, so I\u2019m going to be honest with you. We\u2019ve used this same strategy to help us grow here at CanIRank. We\u2019re literally taking this information directly from our marketing vault and putting it on the internet for you, fellow entrepreneur or marketer.<\/p>\n

1. Define Objectives<\/h2>\n

Before you dive into the details, you need to figure out what you\u2019d like to accomplish.<\/p>\n

You can start with high-level objectives such as \u201cMore Revenue\u201d or \u201cMore Traffic\u201d. However, you should break those down into low-level goals so that you can accurately track KPIs. If you don\u2019t define your objectives in detail, you\u2019ll be stuck in the same circle of trying a few marketing initiatives but not making any progress.<\/p>\n

Try breaking down your high-level goals into more detailed subsets like:<\/p>\n