{"id":7454,"date":"2020-10-14T12:20:31","date_gmt":"2020-10-14T19:20:31","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=7454"},"modified":"2021-11-15T09:05:01","modified_gmt":"2021-11-15T17:05:01","slug":"ecommerce-seo-strategies-for-a-truly-sustainable-business","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/ecommerce-seo-strategies-for-a-truly-sustainable-business\/","title":{"rendered":"Ecommerce SEO: Strategies for a Truly Sustainable Business"},"content":{"rendered":"

How can a growing sustainable business thrive in an industry dominated by established-but-cheaper competitors?<\/strong><\/p>\n

Are big brands really willing to move to recycled packaging if it impacts their profits?<\/p>\n

And can smart digital marketing strategies reach enterprise influencers who can make these types of decisions?<\/p>\n

In this case study, we\u2019ll share how our data-driven approach to SEO helped drive brand awareness, traffic and growth – helping our client go from niche to multi-national.<\/p>\n

As an innovative, earth-friendly packaging company, EcoEnclose offered an exceptional product line – but lacked the in-house resources to pursue a comprehensive SEO campaign. Over the span of 3 years (and counting!) CanIRank and EcoEnclose<\/a> have collaborated to expand their web footprint and their position as industry leaders, resulting in over 3,000 Page 1 rankings, Tier 1 press mentions, partnerships with some of the world’s most recognized brands – and proof that being environmentally-friendly can be big business, with heart.<\/p>\n<\/div>

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The Challenge<\/span><\/strong><\/h3>\n<\/div>
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    Innovative packaging company with a great product and mission, but a small web footprint<\/span><\/div><\/li>
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    In the process of a complete website redesign and platform migration<\/span><\/div><\/li>
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    Packaging is a stodgy, competitive industry, with well-established competition<\/span><\/div><\/li><\/ul><\/div><\/div>
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    It seems like just about every business these days talks a big game about how great they are for the environment, but in an era where online shopping is king, how sustainable your product is doesn\u2019t matter if it\u2019s shipped in layers of plastic and unrecycled cardboard. That\u2019s where EcoEnclose comes in.<\/p>\n

    Lead by entrepreneur Saloni Doshi, EcoEnclose exists to create a world in which every business transaction takes place in a way that results in a net positive impact. They are constantly innovating and creating new, earth-conscious packaging that was previously thought to be impossible – a textbook example of when passion and product align for maximum differentiation.<\/p>\n<\/div>

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    Saloni Doshi is the CEO and Chief Sustainability Officer at EcoEnclose, a leading provider of eco-friendly packaging and shipping solutions. In the last five years alone, EcoEnclose has helped over 20,000 eco-minded companies ship their products in ways that strengthen their brand and support the planet. Previously, Saloni was co-founder of Fresh Takes Kitchen, a for-profit social venture making healthy eating accessible to lower-income individuals and families. She was also a Managing Director for Teach for America, where she developed cross-sector partnership-building strategies for under-resourced urban and rural communities.<\/span>
    \nSaloni graduated Magna Cum Laude from Princeton University with a B.S. in Operations Research and Financial Engineering. She holds an M.B.A. from Northwestern University\u2019s Kellogg School of Management.<\/span><\/div>\n<\/div>
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    EcoEnclose was founded because they care deeply about the environment, and that sentiment is core to their entire operation. From founders to line workers, everything they do is for the betterment of the planet – they really do talk the talk and walk the walk. They aren\u2019t satisfied to offer packaging that\u2019s just more sustainable than the competition, they constantly strive to create the most eco-friendly packaging on the planet. Their commitment and dedication to the environment makes our job easier – with a clear mission and a passionate team, CanIRank\u2019s transparent, data-driven approach to SEO makes for an ideal partnership.<\/p>\n

    While offering an extensive product line of sustainable packaging goods, EcoEnclose didn\u2019t have an extensive website or many valuable rankings when we started our collaboration. You can have the best product in the world, but if your potential prospects don\u2019t know about it, you\u2019re not going to make a big impact (or much money). That\u2019s where we came in. Our mission was to translate EcoEnclose\u2019s passion and expertise into rankings, traffic, awareness, and most importantly, sales.<\/p>\n<\/div>

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    CanIRank is AI-powered SEO software + an on-demand team of marketing experts.<\/span><\/h3>\n<\/div>
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