{"id":7859,"date":"2021-04-12T14:49:20","date_gmt":"2021-04-12T21:49:20","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=7859"},"modified":"2021-04-13T13:30:59","modified_gmt":"2021-04-13T20:30:59","slug":"tipping-point-optimizations-targeted-tactics-to-10x-your-traffic","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/tipping-point-optimizations-targeted-tactics-to-10x-your-traffic\/","title":{"rendered":"Tipping Point Optimizations: Targeted Tactics to 10x Your Traffic"},"content":{"rendered":"

Need organic traffic fast, but struggling to find the time to invest in content marketing?\u00a0<\/span><\/p>\n

Let\u2019s face it, creating new content is an investment. It takes time, team resources, creativity and writing skill. And for many busy entrepreneurs and small business owners, it\u2019s just one more task to add to the to-do list. While adding new content to your site – at a reasonable, manageable cadence – is important, you\u2019ve likely already got site content that is <\/span>thisclose<\/span><\/i> to ranking on Page 1.\u00a0<\/span><\/p>\n

For CanIRank Full Service clients, we use a process we\u2019ve developed to grab \u2018quick win\u2019 opportunities that deliver relevant Page 1 rankings and traffic – without taking up the time required to develop new content.\u00a0<\/span><\/p>\n

If you don\u2019t have a lot of time to dedicate to improving your site content – but want to drive organic traffic quickly, this is the process for you. <\/span><\/p>\n<\/div>

Tipping Point Optimizations<\/span><\/h2>\n

Finding opportunities and making strategic changes are the key concepts behind \u2018Tipping Point Optimizations\u2019. There\u2019s an old joke among SEOs, the best place to hide a body is on Page 2 of the search results. Meaning, the vast majority of searchers never go beyond the Page 1 results – unless they\u2019re incredibly motivated or looking for a specific site or piece of information.\u00a0<\/span><\/p>\n

If your content isn\u2019t already ranking for keywords between positions 1 and 10 – <\/span>you\u2019re not driving organic traffic to your site through search engines<\/b>. Luckily, you can bump up those Page 2 or Page 3 rankings without creating new content. By optimizing your existing content, you\u2019re making smart use of content you\u2019ve already created. And when you do get a Page 1 position, you\u2019ll see an increase in organic traffic by about 10x.\u00a0 This tactic is one of the fastest ways to gain sustainable new traffic – with content you already have.\u00a0<\/span><\/p>\n

Need a refresh on the finer points of content optimization? Read this post on <\/span>optimizations strategies with a step-by-step how-to<\/span><\/a>. <\/span><\/p>\n<\/div>

Tipping Point Optimizations Step by Step<\/span><\/h3>\n
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  1. Identify your \u2018tipping point\u2019 rankings positions – any keywords that are currently ranking between positions 11 – 29. CanIRank\u2019s \u2018Improve My Rankings\u2019 tool refreshes weekly with your most recent rankings positions changes – just click on \u2018Rank\u2019 in the table below the tool to sort the keywords.
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  2. Filter by URL to make sure you\u2019re not cannibalizing other potentially valuable rankings positions with your optimization. I.e. if the page already has a Page 1 position for a keyword with 200 searches a month, and a $3.23 value, you don\u2019t want to optimize it for a keyword with fewer searches, or less value.
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  3. Choose a keyword that is relevant to the page content, and has a good balance of search volume and CPC, or cost per click.
    \n\"\"It\u2019s also important to consider the likely \u2018user intent\u2019 behind the query – will the keyword you\u2019re optimizing for drive relevant, motivated traffic to your website?<\/b> In the image above, there are several \u2018tipping point\u2019 keyword positions that seem more likely to drive higher organic traffic volume.
    \nConsider these two options: \u2018Liberally lean<\/i>\u2019 is searched 1,600 times a month, and \u2018is there a conservative search engine<\/i>\u2019, is searched 170 times a month. Both keywords are more valuable in terms of traffic potential – but in both of these cases, the intent behind the keyword<\/i> isn\u2019t the right fit for this content.<\/li>\n
  4. Click the keyword to open up the detailed report. You\u2019ll find data-driven insights into exactly what ranking pages are doing – from the related terms that are being used (and whether or not they\u2019re already included in your content) to which page elements they\u2019ve included the primary keyword in.
    \n\"\"Each keyword report shares a high-level summary of what changes you\u2019ll need to make to your existing content to have a higher probability of ranking on Page 1.
    \n\"\"The heatmap included in the report shows how your relevancy and strength scores compared to rankings URLs. The more green that appears in the Ranking URLs section, the harder it will likely be to rank higher for this term.<\/li>\n
  5. The keyword report lists related terms to work into your content, and how often you should use your target keyword compared to usage of ranking URLs.
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    \nRelated terms that are already in your content will have a red checkmark, while those with grey x\u2019s are not yet included.
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    \nYou\u2019ll also find suggestions for frequently asked questions that are related to the keyword. Addressing these questions will further help establish your content as \u2018comprehensive\u2019 and semantically-relevant. You\u2019ll find additional questions to answer by doing a Google search for your target keyword, and looking for the \u2018People Also Ask\u2019 box on Page 1. (And in answering these questions, you might even snag a valuable \u2018People Also Ask\u2019 position for your own content.)<\/li>\n
  6. After implementing your content changes, use the \u2018Promote My Content<\/b>\u2019 tool to find relevant promotional opportunities like roundups, forums, or industry outlets. Promoting your content helps kick-start initial traffic, and ensures that Google caches your changes – so your rankings increase more quickly.
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