{"id":819,"date":"2015-12-08T17:05:02","date_gmt":"2015-12-09T01:05:02","guid":{"rendered":"http:\/\/www.canirank.com\/blog\/?p=819"},"modified":"2021-03-05T07:31:08","modified_gmt":"2021-03-05T15:31:08","slug":"how-to-make-your-content-more-shareable","status":"publish","type":"post","link":"http:\/\/www.canirank.com\/blog\/how-to-make-your-content-more-shareable\/","title":{"rendered":"How To Make Your Content More Shareable"},"content":{"rendered":"

Editor’s note<\/strong>: the following is a guest post contributed by Niraj Rout, a CanIRank customer and Founder of Hiver<\/a>, a customer support tool built on top of Gmail. If you’re a CanIRank customer interested in sharing your own story of how CanIRank has helped grow your business, please contact us<\/a>.<\/em><\/p>\n

The best way to get more value out of the content you create\u00a0is to make your content more shareable. If readers are sharing your content, it is a validation of the usefulness of the content. This will help your business grow in terms of traffic, brand recognition and engagement.<\/p>\n

Where should you focus while sharing content? Content sharing takes place in different mediums. According to Unbounce<\/a>, email (93%), social networks (89%), blogs (82%), message boards (81%), and instant messages (80%) are where the sharing magic happens. \u00a0What your brand posts should connect with readers. Marketers should exploit this drive to share by making more thematic content<\/a> worthy of being shared.<\/p>\n

Pro tip: If you’re working with a marketing team, create a social media content approval process<\/a> so everyone is on the same page. The internet is a stone tablet, not a chalkboard. You want to ensure that everything posted on behalf of your brand accurately reflects your voice, values and offerings. <\/p>\n

0.\u00a0Determine what kind of content your audience likes to share<\/b><\/h2>\n

CanIRank’s Grow my Followers tool<\/a> will help you identify ways to improve your business’s social media following<\/a>, with specific Action Recommendations walking you step-by-step through tactics that have worked well for other businesses in your market.<\/p>\n

You can also get a list of your most frequently shared pages on the CanIRank dashboard, which is a great way to figure out what kinds of content your readers are most interested in sharing. For example, CanIRank’s readers most frequently shared our post on the SEO benefits of keyword domains<\/a>, a list of content marketing guides<\/a>, and our introduction to influencer outreach strategies<\/a>.<\/p>\n

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Find and track your most shared pages on the CanIRank Dashboard.<\/p><\/div>\n

Here\u2019s how your business can increase sharing of your content:<\/p>\n

1. Use simple native social sharing tools<\/b><\/h2>\n

Out of sight is out of mind. We want our content to pop-up on our audience\u2019s social media so that it stays <\/i>in their mind – this is why using social media automation<\/a> becomes important to share posts consistently. Once they have consumed the content, we want them to share it with others.<\/p>\n

A few pointers to remember:<\/b><\/p>\n