Every SEO agency says they can perform competitor analysis for you, but most use competitive analysis as a mere sales tool rather than the foundation of a sound SEO strategy. Take a peek inside the process used by the best SEO agencies to fully understand how competing websites rank.
SEO Competitor Analysis Tool
Learn why competitors rank, and how to beat them
In the early days of SEO, competitor analysis meant pulling data from a bunch of SEO and social media tools for every competing website, compiling it all in a fancy Excel template, and hoping clients weren’t afraid of massive spreadsheets (and a massive bill for time spent collecting all that data).
Now there’s a better way: CanIRank’s SEO competitive analysis tool pulls data on over 200 different ranking factors from 7 different sources, including all the best SEO tools like Moz, SEMRush, and Ahrefs, then compiles it in a dynamic report that’s actionable and easy to understand — even for clients.
To Learn Any More About Why Sites Rank,
You’d Need to Get a Google Engineer Drunk
Learn more about the best SEO Competitive Analysis process and what data to collect:
In the offline world, it would be awkward to stand in front of a competing store with a sign advertising your business as an alternative. But online, that’s exactly what a smart competitor market research strategy enables you to do. In this post, you’ll learn how to exploit your competitors’ marketing strategies to benefit your own website.
As a niche ecommerce website, you’ll never be able to outrank Amazon by attempting to replicate their strategies. You can’t "out-Amazon" Amazon.com. Successfully competing against the mega-sites requires a more nuanced understanding of how Google ranks pages, so you can exploit the chink in the dragon’s armor and discover strengths you didn’t know you had.
In SEO, it’s easy to feel that big companies have an unfair advantage. One glance at the SERPs shows that approximately 82% of top Google rankings are held by mega-corporations. Ironically, all those hipster SF-based Google engineers who buy local and rail against big box stores nonetheless feed us the equivalent of McDonald’s and Walmart in their own results. But it doesn’t have to be this way...