Too many SaaS marketers cast super wide nets hoping to catch any type of fish. Don’t make that mistake. Be narrow, be deliberate, and be smart. You don’t just want to increase search traffic, you want to attract qualified buyers. This is easiest to do when you’re hyper-specific about who you’re targeting, what problem you’re trying to help them solve, and why you’re uniquely positioned to solve it.
Tim Hickle
About the Author: Jessica Nath
Jessica is a Promotions and Community Relations specialist with experience in public relations, journalism, and social media. She is passionate about creating genuine, constructive relationships with bloggers, journalists, and social media influencers and helping them construct powerful stories about small businesses and startups. Connect with her on LinkedIn or Twitter.