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How Google BERT Changes SEO

By |Categories: SEO Knowledge|

When Google releases a new algorithm they describe as "one of the biggest leaps forward in the history of search", SEOs pay attention. Good SEO consultants and their clients will want to know how these changes will impact SEO strategy, and if there are any actions that can be taken to improve rankings under the [...]

Why Your Business Needs a Social Media Competitor Analysis

By |Categories: SEO Knowledge|

You want your brand to stand out on social media but it seems like your competition always has a leg up on you. They have more followers, more engagement, and more loyal fans...how can you even compete? Let us introduce you to your new secret weapon: A Social Media Competitor Analysis. If you do a [...]

11 Questions to Ask an SEO Agency Before You Hire Them

By |Categories: SEO Knowledge|

Hiring an SEO agency can be daunting. The SEO industry seems particularly plagued with low-quality service providers (including some that are borderline scams), and it's hard to evaluate their skills and expertise if you're not an SEO expert yourself. In this post, we'll help you avoid getting scammed and improve the likelihood that you'll [...]

The Top 5 Link Building Strategies for Startups

By |Categories: SEO Knowledge|

Phillip has just launched his startup and is finally ready to dip into the world of link building. He knows a solid link building tool for startups will help boost his external page relevancy and external site relevancy, but the problem isn’t only knowing what to do -- it’s finding the time to do it. [...]

Quick and Easy SEO: Taking Advantage of Low-Hanging Fruit

By |Categories: Improve Your Rankings, SEO Knowledge|

You probably already know how valuable SEO can be for attracting new customers and staying ahead of the competition, but for one reason or another, it keeps getting pushed down on the to-do list. Whether you’re already too busy juggling 100 other responsibilities or you’ve figured SEO is too difficult to manage, try out some [...]

How to Hire an SEO Consultant?

By |Categories: SEO Knowledge|

Every single business wants to be visible, relevant, and of course, on the very first page of its search engines the likes of Google and Bing. And yet, few companies understand the scope of search engine optimization, and the necessity to tailor a specific team that will suit their particular business needs. SEO is [...]

10 Unique Link Building Strategies for Local SEO

By |Categories: Improve Your Rankings, SEO Knowledge|

Do you own a local business, and are you looking for more ways to increase your local rankings? We’ve put together a detailed list of strategies that you can start using to earn more quality backlinks! Why should I care about local SEO? According to the data, nearly half of all Google searches are looking [...]

What are the Elements of a Perfect SEO Team?

By |Categories: SEO Knowledge|

What components of an SEO software team are most important to you? Is this something you think about often? Maybe you’re like Hector, a marketing manager who’s been hired on to oversee all marketing initiatives for his company, and you don’t know the first thing about what makes an SEO agency or team great. [...]

10 Ways to Write a Killer Meta Description

By |Categories: SEO Knowledge, Uncategorized|

What do you do when you want to read a book? Chances are you turn it over and read the blurb first. Meta descriptions work in a similar manner—they are to webpages what blurbs are to books. Meta description tags are snippets that appear in search results and provide a description of the particular webpage. [...]

Aligning UX & SEO: Best Practices & Tips for Success

By |Categories: SEO Knowledge|

UX and SEO: How to Work Better Together You may have heard of “user experience” in terms of website design in the past. User experience is also known as UX. But what you might not know is, why does user experience matters to SEOs? To answer that, first, we need to understand what UX is. [...]

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