SEO Knowledge

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How to Maximize the ROI of Your SEO Investment

By |Categories: SEO Knowledge|

In the early days of CanIRank Full Service, we offered a much more limited service offering at a lower price point. Even though our monthly subscription costs were lower (around $500 - $1500 / month), the ROI was limited because we didn’t have enough hours to address all of a site’s weaknesses. We optimized [...]

10,000 Clicks in 60 Days Through Proper Keyword Research

By |Categories: SEO Knowledge|

When it comes to content marketing, the difference between success and failure usually comes down to one step: keyword research. In our experience as an SEO software company and agency, businesses who adopt an effective process earn up to 10x the amount of clicks as brands who are publishing without proper keyword research. In this [...]

11 Questions to Ask an SEO Agency Before You Hire Them

By |Categories: SEO Knowledge|

Hiring an SEO agency can be daunting. The SEO industry seems particularly plagued with low-quality service providers (including some that are borderline scams), and it's hard to evaluate their skills and expertise if you're not an SEO expert yourself. In this post, we'll help you avoid getting scammed and improve the likelihood that you'll [...]

How Much Does SEO Cost?

By |Categories: SEO Knowledge|

The value of your iPhone is the same whether you paid $300 for it or $1,000. Shopping for commodity products teaches us to look for the lowest possible price (hopefully a HUGE discount from the “normal” price!). But the value, and even the definition, of SEO varies widely. A spammer who clicks one button [...]

8 Landing Page Optimization Tips

By |Categories: SEO Knowledge|

Editor's note: This is a guest post by Chris Hickman, Founder and CEO at Adficient, with 15 years of experience in search marketing and conversion optimization. Landing pages are single web pages that aim to convince your visitor to join your mailing list, purchase your product, sign up for your free trial, watch an informative video, [...]

How to Structure A Website to Rank Better with Customer Journey Marketing

By |Categories: SEO Knowledge|

“The Customer Journey and How to Structure Your Site Information Architecture around it” was going to be my original title for this article. After reading that you’d probably think like I did at the time, what the hell does that mean? Luckily for you, I’ve since spent hours researching it, interviewing (read: pestering) my expert [...]

Startups and Search Engines: SEO vs PPC

By |Categories: SEO Knowledge|

Being found easily online is critical for a startup. With over 40,000 searches per second on Google, high search engine rankings are especially important to generating website traffic. Startups have two options available to take advantage of keywords related to their product or service, either pay per click or search engine optimization. Let's take a [...]

How to Optimize Images for Web and Better SEO

By |Categories: SEO Knowledge|

Those big beautiful images you've worked so hard at getting onto your website might actually be ruining your SEO. Picture this situation. Someone visits your site, and those lovely new images are causing your pages to load slower. Now instead of waiting around, visitors quickly hit the back button on their browser. Ouch! Your bounce [...]

How to Do SEO on a Small Budget

By |Categories: SEO Knowledge|

Hey! How much SEO can I get for less than $500 a month? This is a common question among bootstrapped startups and small businesses on a very tight budget. Yet, the answer is quite simple. This budget is too small to get quality work done by a reliable SEO agency, so you’re left with only [...]

How to Create an SEO Silo to Boost Your Website Relevancy and Authority

By |Categories: SEO Knowledge|

SEO silos are your best startup marketing weapon in the fight against online anonymity. Crickets... That's the sound you hear every time you hit publish on your spanking new startup blog. But you're not alone... It's the same situation all new businesses face when starting from zero. Unlike the old T.V. sitcom "Cheers" where everybody knows [...]

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