Website traffic is one of the most valuable resources you can use to gain prospects, repeat customers, and validate your website's content/presence. Imagine your website or landing page as a brick and mortar store; for you to gain sales, you'll need to drive some foot traffic your way. The "build it, and it will come" [...]
If you’ve worked in digital marketing long enough, you know there are plenty of people who believe search engine optimization is a scam. And who can blame them? There are so many dodgy SEO “experts” out there, sending typo-ridden cold emails claiming they can solve every problem simply by “improving SEO.” On top of this, [...]
Every single business wants to be visible, relevant, and of course, on the very first page of its search engines the likes of Google and Bing. And yet, few companies understand the scope of search engine optimization, and the necessity to tailor a specific team that will suit their particular business needs. SEO is [...]
Why Your Website Needs a Content Audit Do you remember getting report cards when you were in school? Whether you were a good student or one that dreaded report card day, these pieces of paper always made you feel so exposed. But believe it or not, the point of report cards was not to call [...]
What do you do when you want to read a book? Chances are you turn it over and read the blurb first. Meta descriptions work in a similar manner—they are to webpages what blurbs are to books. Meta description tags are snippets that appear in search results and provide a description of the particular webpage. [...]
UX and SEO: How to Work Better Together You may have heard of “user experience” in terms of website design in the past. User experience is also known as UX. But what you might not know is, why does user experience matters to SEOs? To answer that, first, we need to understand what UX is. [...]
Editor’s note: This is a guest post by Amir. Amir is the digital marketing manager at Uscreen, a video monetization platform that allows creators to monetize their content. He's also a composer and pianist who's rarely loved by his neighbors because all he ever plays is atonal music. But cats love him so it's fine! The [...]
Editor's note: This is a guest post by Chris Hickman, Founder and CEO at Adficient, with 15 years of experience in search marketing and conversion optimization. Landing pages are single web pages that aim to convince your visitor to join your mailing list, purchase your product, sign up for your free trial, watch an informative video, [...]
Editor’s note: the following is a guest post contributed by Anastasios Koutsogiannis, marketing coordinator for GenieBelt, a construction management software start-up based in Denmark. Outreach is a critical part of marketing. But with so many people doing it, how do you rise above the noise to get any attention? The answer lies in a form of networking known [...]
Editor’s note: the following is a guest post contributed by Justin McGill, Founder of LeadFuze, B2B lead generation software for outbound sales enablement. Cold email is an excellent tool to promote your content and your company. While sometimes compared to junk mail or spam, when used correctly, it can be a great way to build [...]