How to Heal: Natural Wellness Marketing after Google Medic
Why does Google hate my health content? Search engines are conspiring with the pharmaceutical industry to censor the internet and ensure that natural health information is hard to find. At least, that’s the narrative dominating alternative medicine spaces following the armageddon caused by Google’s core algorithm updates beginning in March 2018. The infamous ‘Medic’ update [...]
12 Tried and True Brand Feedback Strategies from the Experts – Part Two
In part one of our series, we took you through the process of turning a HARO inquiry into content, testimonials, and reviews as a unique method of gaining feedback from your customers. In part two, we went to the experts to find out their unique ways of gathering feedback. It’s no secret that user [...]
How to Hack HARO for Brand Feedback – Part One
And... what we learned through the process: Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is [...]
How To Get More Backlinks With Quality Content
[00:01:04] Jonathan Greene: Ladies and gentlemen, welcome [to] episode 5 of the SEO Domination podcast. It is Friday the 13th. I'm totally excited. My guest [is] John Shieldsmith. Not only does he have a rad name, he's got a rad shirt. Show it to us. There it is. [00:01:20] John Shieldsmith: The Lake Counselor. [...]
The Best SaaS Directory to Get Your Software Ranked
What’s the best way to get exposure for your SaaS startup? When you’re starting out, paid advertising options are abundant and doing SEO for SaaS isn’t easy. It may seem like the best way to gain exposure is to shell out a big budget on some marketing campaigns. But if you don’t know which ones will [...]
20 of the Most Valuable SaaS Startup Marketing Tips
Marketing a SaaS business can be difficult. These startups often enter the market with a new type of software that is unfamiliar, a product that may not be totally refined, and a skeptical audience who is weary about signing up for another monthly expense. Successful SaaS businesses have figured out how to quickly establish themselves [...]
Deadlink Outreach: Why You Should Do It and How
Editor’s note: the following is a guest post contributed by Anastasios Koutsogiannis, marketing coordinator for GenieBelt, a construction management software start-up based in Denmark. Outreach is a critical part of marketing. But with so many people doing it, how do you rise above the noise to get any attention? The answer lies in a form of networking known [...]
5 Unusual Guest Post Pitches That Still Work
Guest posting and influencer outreach are two proven methods of building your brand, creating awareness and generating targeted traffic to your site. Guest pitching can also be a cornerstone technique when you define a content amplification process. That’s why they form part of CanIRank’s 23 different strategies to identify growth opportunities. Knowing what possibilities to pursue is [...]
Can Medium Replace My Blog?
Medium can be an effective additional content marketing platform but you need to put the work into building your own blog if you want to build a successful content marketing effort.
The Best Link Building Strategies for Your Blog
Link Building Strategies for SEO Of over 200 ranking factors in Google's search engine algorithm, content and links are among the two most important. This is because content and links are the strongest signals of how authoritative the search engines consider your site to be. With the content on your website, you demonstrate to your [...]