class="entry-title">Build Your Authority

/Build Your Authority

12 Tried and True Brand Feedback Strategies from the Experts – Part Two

By |Categories: Build Your Authority, Grow Your Followers|

In part one of our series, we took you through the process of turning a HARO inquiry into content, testimonials, and reviews as a unique method of gaining feedback from your customers. In part two, we went to the experts to find out their unique ways of gathering feedback. It’s no secret that user [...]

How to Hack HARO for Brand Feedback – Part One

By |Categories: Build Your Authority, Grow Your Followers|

And... what we learned through the process: Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is your customer service [...]

How To Get More Backlinks With Quality Content

By |Categories: Build Your Authority, SEO Knowledge, Video Podcasts|

 [00:01:04] Jonathan Greene: Ladies and gentlemen, welcome [to] episode 5 of the SEO Domination podcast. It is Friday the 13th. I'm totally excited. My guest [is] John Shieldsmith. Not only does he have a rad name, he's got a rad shirt. Show it to us. There it is. [00:01:20] John Shieldsmith: The Lake Counselor. [...]

The Best SaaS Directory to Get Your Software Ranked

By |Categories: Build Your Authority|

What’s the best way to get exposure for your SaaS startup? When you’re starting out, paid advertising options are abundant and doing SEO for SaaS isn’t easy. It may seem like the best way to gain exposure is to shell out a big budget on some marketing campaigns. But if you don’t know which ones will [...]

20 of the Most Valuable SaaS Startup Marketing Tips

By |Categories: Build Your Authority|

Marketing a SaaS business can be difficult. These startups often enter the market with a new type of software that is unfamiliar, a product that may not be totally refined, and a skeptical audience who is weary about signing up for another monthly expense. Successful SaaS businesses have figured out how to quickly establish themselves [...]

Deadlink Outreach: Why You Should Do It and How

By |Categories: Build Your Authority|

Editor’s note: the following is a guest post contributed by Anastasios Koutsogiannis, marketing coordinator for GenieBelt, a construction management software start-up based in Denmark. Outreach is a critical part of marketing. But with so many people doing it, how do you rise above the noise to get any attention? The answer lies in a form of networking known [...]

5 Unusual Guest Post Pitches That Still Work

By |Categories: Build Your Authority|

Guest posting and influencer outreach are two proven methods of building your brand, creating awareness and generating targeted traffic to your site. Guest pitching can also be a cornerstone technique when you define a content amplification process. That’s why they form part of CanIRank’s 23 different strategies to identify growth opportunities. Knowing what possibilities to pursue is [...]

Can Medium Replace My Blog?

By |Categories: Build Your Authority, Improve Your Rankings|

Medium can be an effective additional content marketing platform but you need to put the work into building your own blog if you want to build a successful content marketing effort.

The Best Link Building Strategies for Your Blog

By |Categories: Build Your Authority|

Link Building Strategies for SEO Of over 200 ranking factors in Google's search engine algorithm, content and links are among the two most important. This is because content and links are the strongest signals of how authoritative the search engines consider your site to be. With the content on your website, you demonstrate to your [...]

Link Building Strategies for SaaS Companies

By |Categories: Build Your Authority, Improve Your Rankings|

Editor’s note: the following is a guest post contributed by Niraj Rout, the Founder of Hiver, a customer support tool built on top of Gmail. When I started Hiver a few years back, I thought I had a fair amount of knowledge about link building strategies for SEO. Now when I look back, I realize how wrong [...]

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