My friend Kal, a SaaS startup founder, really wants to boost his marketing efforts using SEO after learning a bit about it online. He’s read almost every blog on DIY SEO for startups and has done a bit of research on what makes search engine optimization help a website stand out. However, Kal is way too [...]
About Louisa AttoLouisa is a digital marketing associate who also dabbles in public relations, web design, and the odd novel. She gets very excited at the idea of what optimization can do for small business and startup websites. Connect with her on LinkedIn.
What’s the best way to get exposure for your SaaS startup? When you’re starting out, paid advertising options are abundant and doing SEO for SaaS isn’t easy. It may seem like the best way to gain exposure is to shell out a big budget on some marketing campaigns. But if you don’t know which ones will [...]