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/Louisa Atto

About Louisa Atto

Louisa is a digital marketing associate who also dabbles in public relations, web design, and the odd novel. She gets very excited at the idea of what optimization can do for small business and startup websites.

The Top 5 Link Building Strategies for Startups

By |Categories: SEO Knowledge|

Phillip has just launched his startup and is finally ready to dip into the world of link building. He knows a solid link building tool for startups will help boost his external page relevancy and external site relevancy, but the problem isn’t only knowing what to do -- it’s finding the time to do it. [...]

What are the Elements of a Perfect SEO Team?

By |Categories: SEO Knowledge|

What components of an SEO software team are most important to you? Is this something you think about often? Maybe you’re like Hector, a marketing manager who’s been hired on to oversee all marketing initiatives for his company, and you don’t know the first thing about what makes an SEO agency or team great. [...]

5 Types of Content E-commerce Businesses Can Use to Boost Sales

By |Categories: Grow Your Content, Promote Your Content|

Andy and Natasha spend day and night working on their e-commerce business. Their mornings are filled with setting up administrative tasks and orders, while their afternoons and evenings are steeped in operations and product development. Though their business is doing well, they can’t help but notice their website is falling behind in rankings. Their competitors [...]

How to Get Traction With Do It Yourself SEO

By |Categories: Improve Your Rankings|

My friend Kal, a SaaS startup founder, really wants to boost his marketing efforts using SEO after learning a bit about it online. He’s read almost every blog on DIY SEO for startups and has done a bit of research on what makes search engine optimization help a website stand out. However, Kal is way too [...]

The Best SaaS Directory to Get Your Software Ranked

By |Categories: Build Your Authority|

What’s the best way to get exposure for your SaaS startup? When you’re starting out, paid advertising options are abundant and doing SEO for SaaS isn’t easy. It may seem like the best way to gain exposure is to shell out a big budget on some marketing campaigns. But if you don’t know which ones will [...]

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