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Google BERT update changes: How it affects you

How Google BERT Changes SEO

By |Categories: SEO Knowledge|

When Google releases a new algorithm they describe as "one of the biggest leaps forward in the history of search", SEOs pay attention. Good SEO consultants and their clients will want to know how these changes will impact SEO strategy, and if there are any actions that can be taken to improve rankings under the [...]

PPC Management for Start-ups: 10 Easy Wins

By |Categories: Uncategorized|

Search engine marketing, or SEM, can be daunting if you’ve never worked on a campaign before. And even after getting some experience, you might still feel lost and confused. What should you do to optimize Google Search? How can you improve performance for Bing Ads? Luckily, there are a few quick wins that any start-up [...]

Introducing Mark, Strategic and Operationally Driven Consultant!

By |Categories: Meet The Team|

Employee Spotlight At CanIRank, we are extremely proud of our team and their diverse backgrounds and talents. Today, we’d like to introduce you to Mark Lewandowski. As a strategic and operationally driven consultant, Mark delivers results for his clients. Plus, he’s always making us laugh and his personality is pretty contagious. So with no further [...]

How to Pitch Journalists Like a PR Pro

By |Categories: Promote Your Content|

Do you wish the press would cover your business? Getting featured on a major news site or established blog can be a huge boon: not only helping to grow your brand but also gaining potential customers. Let’s face it, reaching out to the press can be intimidating. You may not know what to say or [...]

5 Easy Ways to Drive Targeted Traffic From Social Media for eCommerce

By |Categories: Promote Your Content|

Website traffic is one of the most valuable resources you can use to gain prospects, repeat customers, and validate your website's content/presence. Imagine your website or landing page as a brick and mortar store; for you to gain sales, you'll need to drive some foot traffic your way. The "build it, and it will come" [...]

Introducing Cassandra, Content Marketer Specializing in Financial Services

By |Categories: Meet The Team|

Employee Spotlight Introducing Cassandra, our email marketing enthusiast and content savvy consultant. When Cassandra isn’t improving email campaigns results dramatically, you can find her cheerfully getting things done. Problems? Get Cassandra, she’s got you. About Cassandra: Cassandra is a CanIRank Full Service Content Specialist and has spent her career working [...]

How to Write and Publish an SEO Press Release

By |Categories: Grow Your Content, Promote Your Content|

In an era where marketing professionals and PR specialists are increasingly expected to maximize the impact of every minute of their time, the benefits of a multi-purpose SEO press release are myriad. While press releases and SEO might seem like they’re at odds with each other, when executed well, the goals of each can be [...]

How to Convince and Convert SEO Skeptics

By |Categories: SEO Knowledge|

If you’ve worked in digital marketing long enough, you know there are plenty of people who believe search engine optimization is a scam. And who can blame them? There are so many dodgy SEO “experts” out there, sending typo-ridden cold emails claiming they can solve every problem simply by “improving SEO.” On top of this, [...]

How to Identify a Content Gap with Keyword Research

By |Categories: Grow Your Content, Research|

Angie is in charge of developing new content for her employer. She’s new on the job and wants to come up with something unique; something timely that will set her work apart from the content that’s been previously posted on her employer’s blog. But that’s the problem: her employer has so much content on their [...]

SEO for Financial Services: How to get Google clicks at a 97% discount

By |Categories: Case Studies|

If you’re a fintech or financial services business, you’re probably accustomed to paying thousands of dollars a month buying traffic from Google AdWords. A single click on a valuable commercial keyword can cost anywhere from a few dollars to over $100. Now imagine you could get that exact same traffic — prospects actively searching Google [...]

Introducing, Jennilyn Adefuin our Consultant & Head of Culture

By |Categories: Meet The Team|

Employee Spotlight At CanIRank, we are proud of the diverse consultants all over the world. Jennilyn is Lead Consultant here at CanIRank, and also heads up our culture and employee engagement initiatives. Jennilyn has head up everything from our bi-weekly employee socials, to our off-site company meetups. Jennilyn brings a lot of the fun aspects [...]

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