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how does longer content help rankings

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By | January 18th, 2017|Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]

New Research: Keyword domains still work, despite what Google says

By | December 1st, 2016|Research|

Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google's Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of the marketing value [...]

How to Steal Your Competitors’ Traffic

By | November 23rd, 2016|Promote Your Content|

Perhaps thinking of SEO as a battlefield is a bit cliché, but it’s an analogy that applies so well. We’re constantly fighting our competition for supremacy over keywords and search rankings, looking to cover as much ground possible and expand our reach with limited resources. And yeah, the fights can get ugly. From shady link [...]

Who would Google vote for? An analysis of political bias in internet search engine results

By | November 21st, 2016|Research|

Although internet search engines like Google play an increasingly prominent role shaping voter opinions and perception of issues and candidates, their ranking algorithms aren’t designed to provide a fairly balanced or completely honest representation of controversial issues. In order to assess how fairly search engine results portray political candidates and controversial issues, we collected over [...]

Piggyback Marketing in Action: 12 Inspiring Examples

By | November 16th, 2016|Grow Your Content|

As content marketers, we are all continually on the quest to create viral, buzzworthy content that drives traffic and engagement. But crafting such content is easier said than done! And this is especially true for businesses in industries where viral topics are hard to come by. What’s a local carpet cleaning business or pest control service [...]

How Top Digital Marketing Agencies Operate: An Interview With Alan Hughes of Click Champion

By | November 13th, 2016|Case Studies|

Continuing our series profiling leading SEO consultants and agencies, CanIRank Community Relations Associate Melissa Gosse interviews one of the SEO industry's most successful digital agencies' CEO, Alan Hughes, to learn the processes his company goes through to efficiently keep boosting businesses' rankings on Google. Lots of golden nuggets in this one... Melissa Gosse Melissa Gosse (MG): The SEO industry evolves extremely quickly. Google constantly releases new [...]

Six Simple Ways to Get More Links for Your Blog

By | November 10th, 2016|Build Your Authority|

Link Building for SEO Of over 200 ranking factors in Google's search engine algorithm, content and links are among the two most important. This is because content and links are the strongest signals of how authoritative the search engines consider your site to be. With the content on your website, you demonstrate to your visitors [...]

What is the Best Keyword Difficulty Metric?

By | November 4th, 2016|Research|

Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]

The Best Social Media Sites for Your Business

By | November 2nd, 2016|Grow Your Followers|

Since social networking can be a huge time-sink (with a good chunk of small businesses admitting that they waste time on Facebook and Twitter) it’s incredibly easy to dump hours in social media without getting much of anything in return. Despite its perception as a distraction, social media can (the keyword here is can) result in a positive ROI [...]

How to Get Your Blog Noticed in 8 Simple Steps

By | October 20th, 2016|Improve Your Rankings|

You’ve poured hours of mental energy into a new blog post that’s packed with really useful information. You’re showing people how to do something amazing and giving away all of your trade secrets for free. But no one seems to care. No one even notices your blog. At CanIRank, we’ve experienced this same frustration. As [...]

How to Outrank Amazon: 5 Tips from eCommerce SEO Experts

By | October 19th, 2016|Improve Your Rankings|

Amazon's strategy is to provide access to an extremely large number of products. This broad approach also means that their strategy stretches thin in places. If you can challenge them in areas where they are vulnerable it is possible to outrank them.

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