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how does longer content help rankings

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By | January 18th, 2017|Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]

Data-Driven SEO Part 1: Can You Trust Correlation Studies on Search Ranking Factors?

By | December 21st, 2016|Research, SEO Knowledge|

Search ranking factor correlation studies are bullshit. In the past year, nearly every major SEO media outlet has published their own variation of a search ranking factor correlation study. They scrape huge numbers of search engine results and calculate the correlation between Google rank and various SEO metrics such as number of links, keyword density, or CTR. These correlations, [...]

Can Medium Replace My Blog?

By | December 12th, 2016|Build Your Authority, Improve Your Rankings|

Medium can be an effective additional content marketing platform but you need to put the work into building your own blog if you want to build a successful content marketing effort.

How to Massively Build An Audience When You Have Absolutely No Network

By | December 7th, 2016|Promote Your Content|

Looking for an easy way to build some buzz for your startup? Here's a straightforward tactic we used to build an audience for a B2C startup going from 178 followers to 3,818 in just four days. Sometimes the simplest tactics turn out to be the best. Recently I participated in a CanIRank brainstorming session to [...]

New Research: Keyword domains still work, despite what Google says

By | December 1st, 2016|Research|

Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google's Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of the marketing value [...]

SEO for Startups – 5 Ways to Use Brains Over Budget

By | November 26th, 2016|SEO Knowledge|

SEO can be challenging for startups. Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake.

How to Steal Your Competitors’ Traffic

By | November 23rd, 2016|Promote Your Content|

Perhaps thinking of SEO as a battlefield is a bit cliché, but it’s an analogy that applies so well. We’re constantly fighting our competition for supremacy over keywords and search rankings, looking to cover as much ground possible and expand our reach with limited resources. And yeah, the fights can get ugly. From shady link [...]

Who would Google vote for? An analysis of political bias in internet search engine results

By | November 21st, 2016|Research|

Although internet search engines like Google play an increasingly prominent role shaping voter opinions and perception of issues and candidates, their ranking algorithms aren’t designed to provide a fairly balanced or completely honest representation of controversial issues. In order to assess how fairly search engine results portray political candidates and controversial issues, we collected over [...]

Piggyback Marketing in Action: 12 Inspiring Examples

By | November 16th, 2016|Grow Your Content|

As content marketers, we are all continually on the quest to create viral, buzzworthy content that drives traffic and engagement. But crafting such content is easier said than done! And this is especially true for businesses in industries where viral topics are hard to come by. What’s a local carpet cleaning business or pest control service [...]

How Top Digital Marketing Agencies Operate: An Interview With Alan Hughes of Click Champion

By | November 13th, 2016|Case Studies|

Continuing our series profiling leading SEO consultants from top digital marketing agencies, CanIRank Community Relations Associate Melissa Gosse interviews one of the SEO industry's most successful digital agencies' CEO, Alan Hughes, to learn the processes his company goes through to efficiently keep boosting businesses' rankings on Google. Lots of golden nuggets in this one... Melissa Gosse Melissa Gosse (MG): The SEO industry evolves extremely quickly. [...]

Six Simple Ways to Get More Links for Your Blog

By | November 10th, 2016|Build Your Authority|

Link Building for SEO Of over 200 ranking factors in Google's search engine algorithm, content and links are among the two most important. This is because content and links are the strongest signals of how authoritative the search engines consider your site to be. With the content on your website, you demonstrate to your visitors [...]

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