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What is the Best Keyword Difficulty Tool?

By |Categories: Research|Tags: , , , , |

Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]

Startups and Search Engines: SEO vs PPC

By |Categories: SEO Knowledge|

Being found easily online is critical for a startup. With over 40,000 searches per second on Google, high search engine rankings are especially important to generating website traffic. Startups have two options available to take advantage of keywords related to their product or service, either pay per click or search engine optimization. Let's take a [...]

How to Define a Content Amplification Process

By |Categories: Tutorials|

Alas! You’ve finished the piece of content you’ve been pouring your [heavily caffeinated] heart and soul into for weeks, and in some cases, even months. Much like an overwhelmed and sleep-deprived parent to a newborn, you may be asking yourself, “Now what do I do with it?!” Breathe. We’re here to help; while we’re not exactly [...]

Startup SEO Case Studies: 5 Startups that Crushed their Established Competitors

By |Categories: Case Studies|

Over the years, Search Engine Optimization (SEO) has proven itself to be a very effective marketing method for startups. Let’s face it, life as a startup isn't easy. Going up against proven online competitors is like throwing a goldfish into a shark tank. It's not easy being a little fish in a big pond. Startups [...]

How to Optimize Images for Web and Better SEO

By |Categories: SEO Knowledge|

Those big beautiful images you've worked so hard at getting onto your website might actually be ruining your SEO. Picture this situation. Someone visits your site, and those lovely new images are causing your pages to load slower. Now instead of waiting around, visitors quickly hit the back button on their browser. Ouch! Your bounce [...]

6 Simple SEO Blogging Tips

By |Categories: Improve Your Rankings|

Bringing an SEO agency onboard to spearhead your company's SEO is an effective way to boost your business's online presence. Although it's tempting to let them go off and do their own thing while you take care of business, you'll achieve better results by working together with your agency as a team. In our experience, we [...]

How to Do SEO on a Small Budget

By |Categories: SEO Knowledge|

How much SEO can I get for less than $500 a month? This is a common question among bootstrapped startups and small businesses on a very tight budget. Yet, the answer is quite simple. This budget is too small to get quality work done by a reliable SEO agency, so you’re left with only one [...]

How to Create an SEO Silo to Boost Your Website Relevancy and Authority

By |Categories: SEO Knowledge|

SEO silos are your best startup marketing weapon in the fight against online anonymity. Crickets... That's the sound you hear every time you hit publish on your spanking new startup blog. But you're not alone... It's the same situation all new businesses face when starting from zero. Unlike the old T.V. sitcom "Cheers" where everybody knows [...]

SEO for Web Designers

By |Categories: SEO Knowledge|Tags: , , , , |

How about a 5 point rundown on the absolute must do SEO tasks for busy web designers? With these 5 points you will have taken care of the basics of SEO so if you have time you can come back and do a more in depth optimization in the future.

9 Tactics To Increase Cold Email Open Rates

By |Categories: Promote Your Content|

Editor’s note: the following is a guest post contributed by Justin McGill,  Founder of LeadFuze, B2B lead generation software for outbound sales enablement. Cold email is an excellent tool to promote your content and your company. While sometimes compared to junk mail or spam, when used correctly, it can be a great way to build [...]

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By |Categories: Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? As one of the [...]

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