Do you wish the press would cover your company? Getting featured by major news publications can be a huge boon, not only boosting your brand's credibility but also helping grow your web traffic. Let’s face it: reaching out to the press can be intimidating. You may not know what to write or even who to [...]
Website traffic is one of the most valuable resources you can use to gain prospects, repeat customers, and validate your website's content/presence. Imagine your website or landing page as a brick and mortar store; for you to gain sales, you'll need to drive some foot traffic your way. The "build it, and it will come" [...]
Employee Spotlight Introducing Cassandra, our email marketing enthusiast and content savvy consultant. When Cassandra isn’t improving email campaigns results dramatically, you can find her cheerfully getting things done. Problems? Get Cassandra, she’s got you. About Cassandra: Cassandra is a CanIRank Full Service Content Specialist and has spent [...]
In an era where marketing professionals and PR specialists are increasingly expected to maximize the impact of every minute of their time, the benefits of a multi-purpose SEO press release are myriad. While press releases and SEO might seem like they’re at odds with each other, when executed well, the goals of each can be [...]
If you’ve worked in digital marketing long enough, you know there are plenty of people who believe search engine optimization is a scam. And who can blame them? There are so many dodgy SEO “experts” out there, sending typo-ridden cold emails claiming they can solve every problem simply by “improving SEO.” On top of this, [...]
Angie is in charge of developing new content for her employer. She’s new on the job and wants to come up with something unique; something timely that will set her work apart from the content that’s been previously posted on her employer’s blog. But that’s the problem: her employer has so much content on their [...]
Employee Spotlight At CanIRank, we are proud of the diverse consultants all over the world. Jennilyn is Lead Consultant here at CanIRank, and also heads up our culture and employee engagement initiatives. Jennilyn has head up everything from our bi-weekly employee socials, to our off-site company meetups. Jennilyn brings a lot of the fun aspects [...]
Why does Google hate my health content? Search engines are conspiring with the pharmaceutical industry to censor the internet and ensure that natural health information is hard to find. At least, that’s the narrative dominating alternative medicine spaces following the armageddon caused by Google’s core algorithm updates beginning in March 2018. The infamous ‘Medic’ update [...]
When Google releases a new algorithm they describe as "one of the biggest leaps forward in the history of search", SEOs pay attention. Good SEO consultants and their clients will want to know how these changes will impact SEO strategy, and if there are any actions that can be taken to improve rankings under the [...]
You want your brand to stand out on social media but it seems like your competition always has a leg up on you. They have more followers, more engagement, and more loyal fans...how can you even compete? Let us introduce you to your new secret weapon: A Social Media Competitor Analysis. If you do a [...]