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How Google BERT Changes SEO

By |Categories: SEO Knowledge|

When Google releases a new algorithm they describe as "one of the biggest leaps forward in the history of search", SEOs pay attention. Good SEO consultants and their clients will want to know how these changes will impact SEO strategy, and if there are any actions that can be taken to improve rankings under the [...]

Introducing, Rachel, Our Optimizations Specialist

By |Categories: Meet The Team|

Employee Spotlight Meet Rachel Craig, an Optimizations Specialist here at CanIRank. Rachel spends her days researching top keywords for her clients, optimizing existing content to improve SEO rankings and creating new content to boost website traffic and sales. Rachel is an excellent listener who always puts the client’s goals first and works to devise a [...]

Announcing CanIRank’s New Affiliate Program

By |Categories: CanIRank news|

We are proud to announce the launch of our CanIRank affiliate program! Do you love CanIRank, and find yourself recommending it to your friends and colleagues? Our affiliate program might be for you! By signing up as an early access affiliate, you’ll get access to CanIRank logos, branding materials, and step-by-step instructions on how you [...]

What are the Elements of a Perfect SEO Team?

By |Categories: SEO Knowledge|

What components of an SEO software team are most important to you? Is this something you think about often? Maybe you’re like Hector, a marketing manager who’s been hired on to oversee all marketing initiatives for his company, and you don’t know the first thing about what makes an SEO agency or team great. [...]

Why Your Website Needs a Content Audit

By |Categories: Grow Your Content|

Why Your Website Needs a Content Audit Do you remember getting report cards when you were in school? Whether you were a good student or one that dreaded report card day, these pieces of paper always made you feel so exposed. But believe it or not, the point of report cards was not to call [...]

10 Ways to Write a Killer Meta Description

By |Categories: SEO Knowledge, Uncategorized|

What do you do when you want to read a book? Chances are you turn it over and read the blurb first. Meta descriptions work in a similar manner—they are to webpages what blurbs are to books. Meta description tags are snippets that appear in search results and provide a description of the particular webpage. [...]

Aligning UX & SEO: Best Practices & Tips for Success

By |Categories: SEO Knowledge|

UX and SEO: How to Work Better Together You may have heard of “user experience” in terms of website design in the past. User experience is also known as UX. But what you might not know is, why does user experience matters to SEOs? To answer that, first, we need to understand what UX is. [...]

Monthly Inbound Marketing Roundup: April 2019

By |Categories: Roundups|

Where did April go? It was a blip on the radar aside from Ross Hudgens of Siege Media expertly trolling this guy on LinkedIn: The self-proclaimed “secret weapon” posted this lovely little knowledge nugget: ‘Want to know what's crazy? I don't ever "do SEO"-- but rank on [...]

12 Tried and True Brand Feedback Strategies from the Experts – Part Two

By |Categories: Build Your Authority, Grow Your Followers|

In part one of our series, we took you through the process of turning a HARO inquiry into content, testimonials, and reviews as a unique method of gaining feedback from your customers. In part two, we went to the experts to find out their unique ways of gathering feedback. It’s no secret that user [...]

Monthly Inbound Marketing Roundup: March 2019

By |Categories: Roundups|

This last month was a whirlwind of activity in the SEO world. The March 2019 Core Update, aptly named by Google itself (that must have taken some serious creative juices to come up with) had everyone blogging with a vengeance and combing analytics for hours on end. Some websites won and others lost, [...]

How to Hack HARO for Brand Feedback – Part One

By |Categories: Build Your Authority, Grow Your Followers|

And... what we learned through the process: Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is your customer service [...]

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