Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]
How about a 5 point rundown on the absolute must do SEO tasks for busy web designers? With these 5 points you will have taken care of the basics of SEO so if you have time you can come back and do a more in depth optimization in the future.
Editor’s note: the following is a guest post contributed by Justin McGill, Founder of LeadFuze, B2B lead generation software for outbound sales enablement. Cold email is an excellent tool to promote your content and your company. While sometimes compared to junk mail or spam, when used correctly, it can be a great way to build [...]
PDF Pro offers a completely cloud-based solution for creating, editing, and reviewing PDF files, eliminating the need to download expensive and cumbersome software just to make a few edits or convert PDF to word. Like other disruptive engineering-driven startups, PDF Pro is easier to use, faster, and more affordable than legacy products. Unfortunately, that didn’t [...]
The idea of trying to build a brand from nothing is incredibly daunting, especially if you’ve never done it before. On the same note, the idea of trying to build up your site’s search presence from scratch can be absolutely terrifying. Imagine starting with zero traffic. Zilch. Zip. Nothing. Frightening, isn’t it? However, such a [...]
Search ranking factor correlation studies are bullshit. In the past year, nearly every major SEO media outlet has published their own variation of a search ranking factor correlation study. They scrape huge numbers of search engine results and calculate the correlation between Google rank and various SEO metrics such as number of links, keyword density, or CTR. These correlations, [...]
Looking for an easy way to build some buzz for your startup? Here's a straightforward tactic we used to build an audience for a B2C startup going from 178 followers to 3,818 in just four days. Sometimes the simplest tactics turn out to be the best. Recently I participated in a CanIRank brainstorming session to [...]
Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google's Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of the marketing value [...]
SEO can be challenging for startups. Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake.