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how does longer content help rankings

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By | January 18th, 2017|Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]

What is the Best Keyword Difficulty Tool?

By | November 4th, 2016|Research|

Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]

The Best Social Media Sites for Your Business

By | November 2nd, 2016|Grow Your Followers|

Since social networking can be a huge time-sink (with a good chunk of small businesses admitting that they waste time on Facebook and Twitter) it’s incredibly easy to dump hours in social media without getting much of anything in return. Despite its perception as a distraction, social media can (the keyword here is can) result in a positive ROI [...]

How to Get Your Blog Noticed in 8 Simple Steps

By | October 20th, 2016|Improve Your Rankings|

You’ve poured hours of mental energy into a new blog post that’s packed with really useful information. You’re showing people how to do something amazing and giving away all of your trade secrets for free. But no one seems to care. No one even notices your blog. At CanIRank, we’ve experienced this same frustration. As [...]

How to Outrank Amazon: 5 Tips from eCommerce SEO Experts

By | October 19th, 2016|Improve Your Rankings|

Amazon's strategy is to provide access to an extremely large number of products. This broad approach also means that their strategy stretches thin in places. If you can challenge them in areas where they are vulnerable it is possible to outrank them.

Ecommerce SEO Guide to Your FAQs

By | October 4th, 2016|Improve Your Rankings, SEO Knowledge|

The Ecommerce SEO Guide is for online merchants with questions about link building, off-page SEO, how to handle product variants, the SEO of product pages and category pages, and SEO-friendly ecommerce site architecture. Download a PDF of the Ecommerce SEO Guide Why We Created The Ecommerce SEO Guide For three years, I led the e-Commerce efforts of [...]

21 Beautiful Free Image Sites and Tools

By | September 27th, 2016|App Reviews, Roundups|

In the quest to find some decent free photos on the web, you can spend a lot of time looking with little to show for your effort. So we created this guide listing 15 of the best free image sites, six practical and easy to use image processing tools, plus a short primer on image [...]

Expired Domain Auctions: Now More Risky as Google Poisons the Well

By | September 24th, 2016|Google changes|

In medieval times desperate defending armies would sometimes dump diseased corpses into wells as they retreated. Rank with bubonic plague or tuberculosis, the well water became undrinkable, crippling the advancing army by depriving them of safe water sources. Never mind that this kind of scorched earth tactic also hurt the defenders' own countrymen, depriving entire villages of their sole source of clean [...]

How Fieldwire Scaled Marketing Without Losing Their Focus on Product

By | September 20th, 2016|Case Studies, Syndication|

Fieldwire is a web and mobile collaboration platform for the commercial construction industry. Founded by two engineers from Stanford and MIT, Fieldwire’s strong focus on product and engineering quickly earned them a devoted customer base. However, with the global construction industry worth some $8.5 trillion and 9 out of 10 construction projects late or over [...]

Link Building Strategies for SaaS Companies

By | September 6th, 2016|Build Your Authority, Improve Your Rankings|

Editor’s note: the following is a guest post contributed by Niraj Rout, the Founder of Hiver, a customer support tool built on top of Gmail. When I started Hiver a few years back, I thought I had a fair amount of knowledge about link building strategies for SEO. Now when I look back, I realize how wrong [...]

Why SEO Ranking is a Relative Game (and How to Win It)

By | August 30th, 2016|Improve Your Rankings, SEO Knowledge|

Many businesses and marketers liken SEO to a game, which is only somewhat appropriate when you really think about it. Sure, there are rules. Lots of rules. Strategy, too. Cheaters get punished and the best players theoretically rise through the rankings and cling for dear life for their place at the top. And yeah, there’s [...]

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