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how does longer content help rankings

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By | January 18th, 2017|Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]

Ecommerce SEO Guide to Your FAQs

By | October 4th, 2016|Improve Your Rankings, SEO Knowledge|

The Ecommerce SEO Guide is for online merchants with questions about link building, off-page SEO, how to handle product variants, the SEO of product pages and category pages, and SEO-friendly ecommerce site architecture. Download a PDF of the Ecommerce SEO Guide Why We Created The Ecommerce SEO Guide For three years, I led the e-Commerce efforts of [...]

21 Beautiful Free Image Sites and Tools

By | September 27th, 2016|App Reviews, Roundups|

In the quest to find some decent free photos on the web, you can spend a lot of time looking with little to show for your effort. So we created this guide listing 15 of the best free image sites, six practical and easy to use image processing tools, plus a short primer on image [...]

How Fieldwire Scaled Marketing Without Losing Their Focus on Product

By | September 20th, 2016|Case Studies, Syndication|

Fieldwire is a web and mobile collaboration platform for the commercial construction industry. Founded by two engineers from Stanford and MIT, Fieldwire’s strong focus on product and engineering quickly earned them a devoted customer base. However, with the global construction industry worth some $8.5 trillion and 9 out of 10 construction projects late or over [...]

Link Building Strategies for SaaS Companies

By | September 6th, 2016|Build Your Authority, Improve Your Rankings|

Editor’s note: the following is a guest post contributed by Niraj Rout, the Founder of Hiver, a customer support tool built on top of Gmail. When I started Hiver a few years back, I thought I had a fair amount of knowledge about link building strategies for SEO. Now when I look back, I realize how wrong [...]

Why SEO Ranking is a Relative Game (and How to Win It)

By | August 30th, 2016|Improve Your Rankings, SEO Knowledge|

Many businesses and marketers liken SEO to a game, which is only somewhat appropriate when you really think about it. Sure, there are rules. Lots of rules. Strategy, too. Cheaters get punished and the best players theoretically rise through the rankings and cling for dear life for their place at the top. And yeah, there’s [...]

How Thematic Content Can Save Your Website

By | August 16th, 2016|Grow Your Content, SEO Knowledge|

We constantly hear that “content is king” within the world of digital marketing. And most marketers understand the ongoing need to craft thoughtful, original content for the sake of our site’s search presence and readership. But what happens when we get fed up with our lack of links and tepid traffic that doesn’t convert? For a [...]

The Secrets to Successfully Starting Out in the SEO World

By | August 10th, 2016|SEO Knowledge|

Continuing our series profiling leading SEO consultants and agencies, CanIRank Community Relations Associate Melissa Gosse interviews a leading New York based digital agency Founder, Jeff Gapinski, to learn the secrets of starting an SEO business and keeping clients happy, resulting in an extremely successful business. Melissa Gosse Melissa Gosse (MG): The SEO industry is booming. There is an exponential growth in [...]

9 Best Local SEO Tips for Small Businesses

By | May 14th, 2016|Improve Your Rankings, SEO Knowledge|

 Why Local Search Matters for Small Businesses Before we dive into the best practices let’s discuss why local SEO is important for small businesses. But why get into colorful commentary, I’ll just give the facts: “56% of “on the go” searches have local intent” - that’s a lot of people searching for local businesses. “78% of [...]

Overcoming the Complexity of SEO: An Interview with Lukasz Zelezny

By | April 25th, 2016|Case Studies, Syndication|

Continuing our series profiling leading SEO consultants and agencies, CanIRank Community Relations Associate Melissa Gosse interviews one of the SEO industry's more forward-thinking professionals, Lukasz Zelezny, to learn the tools & methods he uses to successfully keep smaller companies beating the Big Guys on Google. To no surprise, keyword stuffing is not part of his bag of tricks... Melissa Gosse Melissa Gosse (MG): The SEO [...]

SEO for Startups – 5 Ways to Use Brains Over Budget

By | February 26th, 2016|SEO Knowledge|

SEO can be challenging for startups. Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake.

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