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What is the Best Keyword Difficulty Tool?

By |Categories: Research|Tags: , , , , |

Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]

SEO for SaaS: From 0 to $50,000/ month in Free, Organic SEO traffic

By |Categories: Case Studies|

This SEO case study looks at PDF Pro. This SaaS app offers a completely cloud-based solution for creating, editing, and reviewing PDF files, eliminating the need to download expensive and cumbersome software just to make a few edits or convert PDF to word. Like other disruptive engineering-driven startups, PDF Pro is easier to use, faster, and more [...]

5 Unusual Guest Post Pitches That Still Work

By |Categories: Build Your Authority|

Guest posting and influencer outreach are two proven methods of building your brand, creating awareness and generating targeted traffic to your site. Guest pitching can also be a cornerstone technique when you define a content amplification process. That’s why they form part of CanIRank’s 23 different strategies to identify growth opportunities. Knowing what possibilities to pursue is [...]

How to Drive Traffic to Your Website When You’re Starting From Zero

By |Categories: Improve Your Rankings|

The idea of trying to build a brand from nothing is incredibly daunting, especially if you’ve never done it before. On the same note, the idea of trying to build up your site’s search presence from scratch can be absolutely terrifying. Imagine starting with zero traffic. Zilch. Zip. Nothing. Frightening, isn’t it? However, such a [...]

Data-Driven SEO Part 1: Can You Trust Correlation Studies on Search Ranking Factors?

By |Categories: Research, SEO Knowledge|

Search ranking factor correlation studies are bullshit. In the past year, nearly every major SEO media outlet has published their own variation of a search ranking factor correlation study. They scrape huge numbers of search engine results and calculate the correlation between Google rank and various SEO metrics such as number of links, keyword density, or CTR. These correlations, [...]

Can Medium Replace My Blog?

By |Categories: Build Your Authority, Improve Your Rankings|

Medium can be an effective additional content marketing platform but you need to put the work into building your own blog if you want to build a successful content marketing effort.

How to Massively Build An Audience When You Have Absolutely No Network

By |Categories: Promote Your Content|

Looking for an easy way to build some buzz for your startup? Here's a straightforward tactic we used to build an audience for a B2C startup going from 178 followers to 3,818 in just four days. Sometimes the simplest tactics turn out to be the best. Recently I participated in a CanIRank brainstorming session to [...]

New Research: Keyword domains still work, despite what Google says

By |Categories: Research|Tags: , , , |

Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google's Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of the marketing value [...]

SEO for Startups – 5 Ways to Use Brains Over Budget

By |Categories: SEO Knowledge|Tags: , , , , |

SEO can be challenging for startups. Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake.

How to Steal Your Competitors’ Traffic

By |Categories: Promote Your Content|

Perhaps thinking of SEO as a battlefield is a bit cliché, but it’s an analogy that applies so well. We’re constantly fighting our competition for supremacy over keywords and search rankings, looking to cover as much ground possible and expand our reach with limited resources. And yeah, the fights can get ugly. From shady link [...]

Study: Google bias in search results; 40% lean left or liberal

By |Categories: Research|

Although internet search engines like Google play an increasingly prominent role shaping voter opinions and perception of issues and candidates, their ranking algorithms aren’t designed to provide a fairly balanced or completely honest representation of controversial issues. In order to assess how fairly search engine results portray political candidates and controversial issues, we collected over [...]

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