mattbentley

/Matt Bentley

About Matt Bentley

Matt Bentley is an entrepreneur, data scientist, and rock climber with 15 years experience building internet startup companies. He is the Founder of SEO and content marketing software CanIRank.com, and intelligent marketing assistant GrowthAI.com. Connect with Matt on Twitter or Google+.

What is the Best Keyword Difficulty Tool?

By | June 22nd, 2017|Research|

Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By | January 18th, 2017|Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]

How We Helped a New SaaS Startup Go from 0 to $50,000/ month in Free, Organic SEO traffic

By | January 12th, 2017|Case Studies|

PDF Pro offers a completely cloud-based solution for creating, editing, and reviewing PDF files, eliminating the need to download expensive and cumbersome software just to make a few edits or convert PDF to word. Like other disruptive engineering-driven startups, PDF Pro is easier to use, faster, and more affordable than legacy products. Unfortunately, that didn’t [...]

Data-Driven SEO Part 1: Can You Trust Correlation Studies on Search Ranking Factors?

By | December 21st, 2016|Research, SEO Knowledge|

Search ranking factor correlation studies are bullshit. In the past year, nearly every major SEO media outlet has published their own variation of a search ranking factor correlation study. They scrape huge numbers of search engine results and calculate the correlation between Google rank and various SEO metrics such as number of links, keyword density, or CTR. These correlations, [...]

New Research: Keyword domains still work, despite what Google says

By | December 1st, 2016|Research|

Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google's Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of the marketing value [...]

SEO for Startups – 5 Ways to Use Brains Over Budget

By | November 26th, 2016|SEO Knowledge|

SEO can be challenging for startups. Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake.

Who would Google vote for? An analysis of political bias in internet search engine results

By | November 21st, 2016|Research|

Although internet search engines like Google play an increasingly prominent role shaping voter opinions and perception of issues and candidates, their ranking algorithms aren’t designed to provide a fairly balanced or completely honest representation of controversial issues. In order to assess how fairly search engine results portray political candidates and controversial issues, we collected over [...]

How to Outrank Amazon: 5 Tips from eCommerce SEO Experts

By | October 19th, 2016|Improve Your Rankings|

Amazon's strategy is to provide access to an extremely large number of products. This broad approach also means that their strategy stretches thin in places. If you can challenge them in areas where they are vulnerable it is possible to outrank them.

Expired Domain Auctions: Now More Risky as Google Poisons the Well

By | September 24th, 2016|Google changes|

In medieval times desperate defending armies would sometimes dump diseased corpses into wells as they retreated. Rank with bubonic plague or tuberculosis, the well water became undrinkable, crippling the advancing army by depriving them of safe water sources. Never mind that this kind of scorched earth tactic also hurt the defenders' own countrymen, depriving entire villages of their sole source of clean [...]

How Fieldwire Scaled Marketing Without Losing Their Focus on Product

By | September 20th, 2016|Case Studies, Syndication|

Fieldwire is a web and mobile collaboration platform for the commercial construction industry. Founded by two engineers from Stanford and MIT, Fieldwire’s strong focus on product and engineering quickly earned them a devoted customer base. However, with the global construction industry worth some $8.5 trillion and 9 out of 10 construction projects late or over [...]

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