mattbentley

/Matt Bentley

About Matt Bentley

Part data scientist and part growth marketer, Matt Bentley has spent 20 years growing internet startup companies in 5 different countries as a Founder, CEO, CMO, and SEO consultant. He is the Founder and Chief Scientist of SEO and content marketing software CanIRank.com, and intelligent marketing assistant GrowthAI.com. Connect with Matt on Twitter or LinkedIn to chat startups, rock climbing, or how best to balance managing a startup company with being a new dad.

[DATA] 100+ Sites Impacted By Google Medic Update Analyzed

By |Categories: Research|

  Contrary to initial speculation, Google's Medic Update has ramifications that go way beyond the health industry and establishing author expertise. A year from now we may look back at August 2018 as a pivotal shift in how SEO works, on par with the introduction of Google Panda and Penguin (if less cutely named). As [...]

What is a “Broad, Core Algorithm Update”?

By |Categories: Research|

  Note: This is an edited version of research we put together for CanIRank Full Service clients. This is part 1, What is a broad core algorithm update?, part 2 dives into data around What changed in in the Google Medic Update?, and part 3 (coming soon!) explains How to Recover from the Google Medic [...]

How to Maximize the ROI of Your SEO Investment

By |Categories: SEO Knowledge|

In the early days of CanIRank Full Service, we offered a much more limited service offering at a lower price point. Even though our monthly subscription costs were lower (around $500 - $1500 / month), the ROI was limited because we didn’t have enough hours to address all of a site’s weaknesses. We optimized [...]

11 Questions to Ask an SEO Agency Before You Hire Them

By |Categories: SEO Knowledge|

Hiring an SEO agency can be daunting. The SEO industry seems particularly plagued with low-quality service providers (including some that are borderline scams), and it's hard to evaluate their skills and expertise if you're not an SEO expert yourself. In this post, we'll help you avoid getting scammed and improve the likelihood that you'll [...]

[DATA] How Much Does SEO Cost?

By |Categories: SEO Knowledge|

The value of your iPhone is the same whether you paid $300 for it or $1,000. Shopping for commodity products teaches us to look for the lowest possible price (hopefully a HUGE discount from the “normal” price!). But the value, and even the definition, of SEO varies widely. A spammer who clicks one button [...]

Ecommerce SEO Done Right: From Launch to Over $1 Million in Sales With Free Organic Traffic

By |Categories: Case Studies|

  In this case study we’ll share how CanIRank Full Service helped a brand new ecommerce store go from launch to over $1 million in sales using free organic SEO traffic. Bavarian Clockworks is a niche etailer built on the excellent BigCommerce platform that sells authentic handcrafted cuckoo clocks imported from the Black Forest region [...]

What is the Best Keyword Difficulty Tool?

By |Categories: Research|

Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By |Categories: Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? As one of the [...]

SEO for SaaS: From 0 to $50,000/ month in Free, Organic SEO traffic

By |Categories: Case Studies|

In this SEO case study, we'll share how the brand new SaaS startup PDF Pro used CanIRank Full Service to grow their organic traffic from almost nothing to over 150,000 visitors a month. PDFPro is a SaaS app offering a completely cloud-based solution for creating, editing, and reviewing PDF files, eliminating the need to download expensive and cumbersome [...]

Data-Driven SEO Part 1: Can You Trust Correlation Studies on Search Ranking Factors?

By |Categories: Research, SEO Knowledge|

Search ranking factor correlation studies are bullshit. In the past year, nearly every major SEO media outlet has published their own variation of a search ranking factor correlation study. They scrape huge numbers of search engine results and calculate the correlation between Google rank and various SEO metrics such as number of links, keyword density, or CTR. These correlations, [...]

Load More Posts