mattbentley

/Matt Bentley

About Matt Bentley

Matt Bentley is an entrepreneur, data scientist, and rock climber with 15 years experience building internet startup companies. He is the Founder of SEO and content marketing software CanIRank.com, and intelligent marketing assistant GrowthAI.com. Connect with Matt on Twitter or Google+.

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By | January 18th, 2017|Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]

How We Helped a New SaaS Startup Go from 0 to $50,000/ month in Free, Organic SEO traffic

By | January 12th, 2017|Case Studies|

PDF Pro offers a completely cloud-based solution for creating, editing, and reviewing PDF files, eliminating the need to download expensive and cumbersome software just to make a few edits or convert PDF to word. Like other disruptive engineering-driven startups, PDF Pro is easier to use, faster, and more affordable than legacy products. Unfortunately, that didn’t [...]

Data-Driven SEO Part 1: Can You Trust Correlation Studies on Search Ranking Factors?

By | December 21st, 2016|Research, SEO Knowledge|

Search ranking factor correlation studies are bullshit. In the past year, nearly every major SEO media outlet has published their own variation of a search ranking factor correlation study. They scrape huge numbers of search engine results and calculate the correlation between Google rank and various SEO metrics such as number of links, keyword density, or CTR. These correlations, [...]

New Research: Keyword domains still work, despite what Google says

By | December 1st, 2016|Research|

Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google's Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of the marketing value [...]

Who would Google vote for? An analysis of political bias in internet search engine results

By | November 21st, 2016|Research|

Although internet search engines like Google play an increasingly prominent role shaping voter opinions and perception of issues and candidates, their ranking algorithms aren’t designed to provide a fairly balanced or completely honest representation of controversial issues. In order to assess how fairly search engine results portray political candidates and controversial issues, we collected over [...]

What is the Best Keyword Difficulty Metric?

By | November 4th, 2016|Research|

Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]

How Fieldwire Scaled Marketing Without Losing Their Focus on Product

By | September 20th, 2016|Case Studies, Syndication|

Fieldwire is a web and mobile collaboration platform for the commercial construction industry. Founded by two engineers from Stanford and MIT, Fieldwire’s strong focus on product and engineering quickly earned them a devoted customer base. However, with the global construction industry worth some $8.5 trillion and 9 out of 10 construction projects late or over [...]

Google Poisons the Well: Expiring Domain Auctions Now Come With Extra Risk

By | September 24th, 2015|Google changes|

In medieval times desperate defending armies would sometimes dump diseased corpses into wells as they retreated. Rank with bubonic plague or tuberculosis, the well water became undrinkable, crippling the advancing army by depriving them of safe water sources. Never mind that this kind of scorched earth tactic also hurt the defenders' own countrymen, depriving entire villages of their sole source of clean [...]

How Much is a #1 Ranking Worth to Your Business?

By | August 2nd, 2015|Tutorials|

Estimating the Traffic Value of a potential target keyword is a critical step in a comprehensive keyword research process. If you know how much value a top ranking will bring to your business, you can better determine how much time and money it would be worth investing in SEO. You can even calculate the ROI [...]

All-new CanIRank adds a free SEO audit, social recommendations, “done for you” services and more!

By | July 19th, 2015|CanIRank news, Syndication|

In the past year CanIRank has grown to become one of the SEO industry’s most respected keyword research and competitive analysis tools. We’ve analyzed over a quarter of a million websites, crunching 50,000,000+ raw data points from 11 different sources down into 25,000 Action Recommendations and 3.5 million Keyword Ideas. That’s turning data into action! [...]

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