1. What services do you provide?
Why does it matter?
SEO is a little like a car: there are dozens of interdependent components — engine, transmission, suspension, interior, wheels, etc. — and if you remove any one of those components, the whole thing is pretty much worthless. You would never hire someone to build you a car and then say, “we’re on a tight budget, so let’s just hold off on the transmission and the wheels for now.” Yet I speak with businesses almost every day who want to reduce the cost of SEO by leaving out essential components, while still expecting the results to be “almost as good”.
SEO is not: 80% of what’s necessary = 80% of results
SEO is: 80% of what’s necessary = 2% of results
SEO is a winner-take-all game where nearly all of the value accrues to the businesses who manage to rank at the top of page 1. If you only do enough to make it to page 4 or 5, you’ll be putting in half the work but receiving <1% of the value you’d receive if you do it properly and invest enough to hit page 1.
Many SEO agencies limit their service offerings to things that are cheap and easy to execute (like keyword research, audits, meta tags, technical configuration) while ignoring critical aspects of SEO that require higher levels of creativity and expertise (such as blogger and journalist pitching, high value content, or content strategy). While this approach makes the agency’s business much easier to operate, it’s much less likely to generate a positive ROI than an agency who can execute on the improvements your site needs most.
A good SEO agency can cover any skill area that you don’t already cover in-house. At a minimum, this should include an optimization specialist, copywriter, technical SEO, PR/ link builder, designer, content strategist, and social media specialist.
CanIRank Full Service assigns a team of specialists to your account according to your website’s needs. For example, a typical client may have an Optimization Specialist who can improve page content and launch new landing pages, a Technical SEO specialist to make sure the site is fully crawlable, a Content Strategist to coordinate blog production and brand positioning, a Promotion Specialist to pitch bloggers and journalists, and a Community Relations specialist to share content and answer questions on forums, communities, and aggregators.
While some companies may consider these areas outside the scope of traditional SEO marketing, we’re focused on doing what it takes to grow your business, and often that requires helping with tasks such as improving conversion rates, producing product videos, or putting together an email campaign. Call it “growth marketing”, “organic marketing”, or “inbound marketing” if you prefer, but this wholistic content-centric approach yields big dividends both in search engine rankings and other areas including higher conversion rates, brand authority, and recurring customers.