Grow Your Content

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Spend Less, Make More: Your Guide to a Lean Startup Marketing Plan

By |Categories: Grow Your Content, Grow Your Followers|

You’ve got a great business, but there’s one major problem that’s keeping you up at night. You know your marketing strategy is not up to par. You know your lead acquisition isn’t great, your existing conversion campaigns are a little lackluster, and that potential customers are slipping through your fingers every day as they choose [...]

Financial Services & FinTech Digital Marketing: Expert Advice

By |Categories: Grow Your Content|

Readying your fintech marketing strategy and feeling like you'll never have the time to do it all? We hear you. Here's the real-real. Financial services and FinTech exist in a notoriously difficult niche for digital marketing. Established businesses - like mega-banks and Silicon Valley-funded FinTech unicorns - outspend the competition across almost every distribution channel. [...]

How to Write and Publish an SEO Press Release

By |Categories: Grow Your Content, Promote Your Content|

In an era where marketing professionals and PR specialists are increasingly expected to maximize the impact of every minute of their time, the benefits of a multi-purpose SEO press release are myriad. While press releases and SEO might seem like they’re at odds with each other, when executed well, the goals of each can be [...]

How to Identify a Content Gap with Keyword Research

By |Categories: Grow Your Content, Research|

Angie is in charge of developing new content for her employer. She’s new on the job and wants to come up with something unique; something timely that will set her work apart from the content that’s been previously posted on her employer’s blog. But that’s the problem: her employer has so much content on their [...]

How to Heal: Natural Wellness Marketing after Google Medic

By |Categories: Build Your Authority, Grow Your Content, Improve Your Rankings|

Why does Google hate my health content? Search engines are conspiring with the pharmaceutical industry to censor the internet and ensure that natural health information is hard to find. At least, that’s the narrative dominating alternative medicine spaces following the armageddon caused by Google’s core algorithm updates beginning in March 2018. The infamous ‘Medic’ update [...]

Why Your Website Needs a Content Audit

By |Categories: Grow Your Content|

Why Your Website Needs a Content Audit Do you remember getting report cards when you were in school? Whether you were a good student or one that dreaded report card day, these pieces of paper always made you feel so exposed. But believe it or not, the point of report cards was not to call [...]

10 Online Video Trends You Should Follow in 2019

By |Categories: Grow Your Content|

Editor’s note: This is a guest post by Amir. Amir is the digital marketing manager at Uscreen, a video monetization platform that allows creators to monetize their content. He's also a composer and pianist who's rarely loved by his neighbors because all he ever plays is atonal music. But cats love him so it's fine!   The [...]

5 Types of Content E-commerce Businesses Can Use to Boost Sales

By |Categories: Grow Your Content, Promote Your Content|

Andy and Natasha spend day and night working on their e-commerce business. Their mornings are filled with setting up administrative tasks and orders, while their afternoons and evenings are steeped in operations and product development. Though their business is doing well, they can’t help but notice their website is falling behind in rankings. Their competitors [...]

Piggyback Marketing in Action: 12 Inspiring Examples

By |Categories: Grow Your Content|

As content marketers, we are all continually on the quest to create viral, buzzworthy content that drives traffic and engagement. But crafting such content is easier said than done! And this is especially true for businesses in industries where viral topics are hard to come by. What’s a local carpet cleaning business or pest control service [...]

How Thematic Content Can Save Your Website

By |Categories: Grow Your Content, SEO Knowledge|

We constantly hear that “content is king” within the world of digital marketing. And most marketers understand the ongoing need to craft thoughtful, original content for the sake of our site’s search presence and readership. But what happens when we get fed up with our lack of links and tepid traffic that doesn’t convert? For a [...]

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