Editor’s note: This is a guest post by Amir. Amir is the digital marketing manager at Uscreen, a video monetization platform that allows creators to monetize their content. He’s also a composer and pianist who’s rarely loved by his neighbors because all he ever plays is atonal music. But cats love him so it’s fine!
The online video landscape is always changing and evolving.
Just a decade ago, online video content was more of a luxury investment for most businesses, but now video content is so popular that it has become a prominent fixture in most content marketing strategies.
Not long ago, Animoto published a study suggesting that 76.5% of digital marketers and small business owners saw a direct impact on their revenue, and conversion rates when they started leveraging online video content.
Most of these changes are, of course, thanks to the growing popularity of SVoD, and AVoD platforms such as Netflix and YouTube, but also because video content has proved over and over again to be the key to a successful content marketing, and brand building strategy. Not only does video generate the highest level of engagement, but it’s also one of the most flexible and shareable types of visual content that businesses can use on their websites or on their social media channels.
According to a recent story published by The New York Times, “reading prose on a screen, is going out of fashion. And we’re now entering a “post-text future””.
Studies have also shown that by 2020, video on demand content will make up more than 80% of all online traffic!
A huge part of successful B2C and B2B marketing is keeping up with the ever-changing landscape of online marketing and staying on top of all these trends, from live streaming to the development of OTT services. Your success essentially depends on how you leverage these trends in your content strategies, and that is the main goal behind these 10 online video trends that you should pay close attention to.
For the most part, these trends don’t just predict the future of online video – they also forecast the type of content your customers, and readers are going to expect to see from you. Online video is expected to make up more than 80% of all consumer internet traffic by 2020 – 85% of which will be in the US alone.
So whether you chose to use video to market your product, or your product itself is video, you’re probably asking yourself: Where’s video going?
This is what we came to answer. Let’s take a look at the top 10 online video trends streaming across the online video landscape: