Medium can be an effective additional content marketing platform but you need to put the work into building your own blog if you want to build a successful content marketing effort.
You’ve poured hours of mental energy into a new blog post that’s packed with really useful information. You’re showing people how to do something amazing and giving away all of your trade secrets for free. But no one seems to care. No one even notices your blog. At CanIRank, we’ve experienced this same frustration. As [...]
Amazon's strategy is to provide access to an extremely large number of products. This broad approach also means that their strategy stretches thin in places. If you can challenge them in areas where they are vulnerable it is possible to outrank them.
The Ecommerce SEO Guide is for online merchants with questions about link building, off-page SEO, how to handle product variants, the SEO of product pages and category pages, and SEO-friendly ecommerce site architecture. Download a PDF of the Ecommerce SEO Guide Why We Created The Ecommerce SEO Guide For three years, I led the e-Commerce efforts of [...]
Many businesses and marketers liken SEO to a game, which is only somewhat appropriate when you really think about it. Sure, there are rules. Lots of rules. Strategy, too. Cheaters get punished and the best players theoretically rise through the rankings and cling for dear life for their place at the top. And yeah, there’s [...]
The idea of trying to build a brand from nothing is incredibly daunting, especially if you’ve never done it before. On the same note, the idea of trying to build up your site’s search presence from scratch can be absolutely terrifying. Imagine starting with zero traffic. Zilch. Zip. Nothing. Frightening, isn’t it? However, such a [...]
Why Local Search Matters for Small Businesses Before we dive into the best practices let’s discuss why local SEO is important for small businesses. But why get into colorful commentary, I’ll just give the facts: “56% of “on the go” searches have local intent” - that’s a lot of people searching for local businesses. “78% of [...]
Sometimes the reason that a page does well for a keyword is pretty obvious. Other times it takes some real digging into the numbers to understand what is really going on. Lucky for us CanIRank provides us with both the data that we need to dig deep AND easy to understand graphics to help us make sense of the data.