peteceran

About Pete Ceran

Pete Ceran is a seasoned pay-per-click manager and SEO consultant for CanIRank. With over seven years of PPC agency experience with brands like Philips Lighting and Continental Tires, he continues to develop and refine his strategy for clients large, medium and small. He currently resides in Philadelphia.

Run Better Paid Campaigns: Strategies to Improve ROI, Reduce Cost & Increase Revenue

2021-11-09T10:23:53-08:00By Pete Ceran|Categories: Improve Your Rankings, Promote Your Content|

“I’m paying through the nose for my Google Ads campaigns.” “We’ve run paid ads in the past, but stopped because we just didn’t see an ROI.” “Our previous marketing agency ran our paid campaigns, but the results were pretty disappointing.” Sound familiar? Pay-per-click campaigns, also known as PPC campaigns, can provide a reliable flow [...]

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PPC Management for Start-ups: 10 Easy Wins

2020-11-25T10:48:55-08:00By Pete Ceran|Categories: Uncategorized|

Search engine marketing, or SEM, can be daunting if you’ve never worked on a campaign before. And even after getting some experience, you might still feel lost and confused. What should you do to optimize Google Search? How can you improve performance for Bing Ads? Luckily, there are a few quick wins that any start-up [...]

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