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Run Better Paid Campaigns: Strategies to Improve ROI, Reduce Cost & Increase Revenue

2021-11-09T10:23:53-08:00By |Categories: Improve Your Rankings, Promote Your Content|

“I’m paying through the nose for my Google Ads campaigns.” “We’ve run paid ads in the past, but stopped because we just didn’t see an ROI.” “Our previous marketing agency ran our paid campaigns, but the results were pretty disappointing.” Sound familiar? Pay-per-click campaigns, also known as PPC campaigns, can provide a reliable flow [...]

How to Pitch Journalists Like a PR Pro

2021-04-19T10:37:47-07:00By |Categories: Promote Your Content|

Do you wish the press would cover your company? Getting featured by major news publications can be a huge boon, not only boosting your brand's  credibility but also helping grow your web traffic. Let’s face it: reaching out to the press can be intimidating. You may not know what to write or even who to [...]

5 Types of Content E-commerce Businesses Can Use to Boost Sales

2020-11-25T10:49:27-08:00By |Categories: Grow Your Content, Promote Your Content|

Andy and Natasha spend day and night working on their e-commerce business. Their mornings are filled with setting up administrative tasks and orders, while their afternoons and evenings are steeped in operations and product development. Though their business is doing well, they can’t help but notice their website is falling behind in rankings. Their competitors [...]

7 Completely Free Link Building Ideas for eCommerce Sites

2020-11-25T10:49:50-08:00By |Categories: Promote Your Content|

Working with up-and-coming eCommerce businesses is a passion, a pleasure, and somewhat of a tricky challenge when it comes to link building.   I first encountered this unique challenge when working for Bavarian Clockworks, a small (but mighty) seller of high-end clocks. My team and I had inherited an impeccable website - user-friendly with strong [...]

9 Tactics To Increase Cold Email Open Rates

2021-11-15T09:03:11-08:00By |Categories: Promote Your Content|

Editor’s note: the following is a guest post contributed by Justin McGill,  Founder of LeadFuze, B2B lead generation software for outbound sales enablement. Cold email is an excellent tool to promote your content and your company. While sometimes compared to junk mail or spam, when used correctly, it can be a great way to build [...]

How to Steal Your Competitors’ Traffic

2020-11-25T10:50:14-08:00By |Categories: Promote Your Content|

Perhaps thinking of SEO as a battlefield is a bit cliché, but it’s an analogy that applies so well. We’re constantly fighting our competition for supremacy over keywords and search rankings, looking to cover as much ground possible and expand our reach with limited resources. And yeah, the fights can get ugly. From shady link [...]

How to Build Successful Influencer Relationships: An Interview With Sam Hurley

2020-11-25T10:50:27-08:00By |Categories: Promote Your Content|

First in our new series profiling successful SEO consultants and agencies who use CanIRank, our Community Relations Associate Melissa Gosse interviews master relationship builder Sam Hurley to learn the tools & methods he uses to streamline his influencer outreach. Turns out it's not all about sappy emails and Twitter stalking...   Melissa Gosse Melissa Gosse (MG): Successful [...]

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