Promote Your Content

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How to Pitch Journalists Like a PR Pro

By |Categories: Promote Your Content|

Do you wish the press would cover your business? Getting featured on a major news site or established blog can be a huge boon: not only helping to grow your brand but also gaining potential customers. Let’s face it, reaching out to the press can be intimidating. You may not know what to say or [...]

5 Easy Ways to Drive Targeted Traffic From Social Media for eCommerce

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Website traffic is one of the most valuable resources you can use to gain prospects, repeat customers, and validate your website's content/presence. Imagine your website or landing page as a brick and mortar store; for you to gain sales, you'll need to drive some foot traffic your way. The "build it, and it will come" [...]

How to Write and Publish an SEO Press Release

By |Categories: Grow Your Content, Promote Your Content|

In an era where marketing professionals and PR specialists are increasingly expected to maximize the impact of every minute of their time, the benefits of a multi-purpose SEO press release are myriad. While press releases and SEO might seem like they’re at odds with each other, when executed well, the goals of each can be [...]

5 Types of Content E-commerce Businesses Can Use to Boost Sales

By |Categories: Grow Your Content, Promote Your Content|

Andy and Natasha spend day and night working on their e-commerce business. Their mornings are filled with setting up administrative tasks and orders, while their afternoons and evenings are steeped in operations and product development. Though their business is doing well, they can’t help but notice their website is falling behind in rankings. Their competitors [...]

7 Completely Free Link Building Ideas for eCommerce Sites

By |Categories: Promote Your Content|

Working with up-and-coming eCommerce businesses is a passion, a pleasure, and somewhat of a tricky challenge when it comes to link building.   I first encountered this unique challenge when working for Bavarian Clockworks, a small (but mighty) seller of high-end clocks. My team and I had inherited an impeccable website - user-friendly with strong [...]

9 Tactics To Increase Cold Email Open Rates

By |Categories: Promote Your Content|

Editor’s note: the following is a guest post contributed by Justin McGill,  Founder of LeadFuze, B2B lead generation software for outbound sales enablement. Cold email is an excellent tool to promote your content and your company. While sometimes compared to junk mail or spam, when used correctly, it can be a great way to build [...]

How to Massively Build An Audience When You Have Absolutely No Network

By |Categories: Promote Your Content|

Looking for an easy way to build some buzz for your startup? Here's a straightforward tactic we used to build an audience for a B2C startup going from 178 followers to 3,818 in just four days. Sometimes the simplest tactics turn out to be the best. Recently I participated in a CanIRank brainstorming session to [...]

How to Steal Your Competitors’ Traffic

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Perhaps thinking of SEO as a battlefield is a bit cliché, but it’s an analogy that applies so well. We’re constantly fighting our competition for supremacy over keywords and search rankings, looking to cover as much ground possible and expand our reach with limited resources. And yeah, the fights can get ugly. From shady link [...]

How to Build Successful Influencer Relationships: An Interview With Sam Hurley

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First in our new series profiling successful SEO consultants and agencies who use CanIRank, our Community Relations Associate Melissa Gosse interviews master relationship builder Sam Hurley to learn the tools & methods he uses to streamline his influencer outreach. Turns out it's not all about sappy emails and Twitter stalking...   Melissa Gosse Melissa Gosse (MG): Successful [...]

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