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[DATA] 100+ Sites Impacted By Google Medic Update Analyzed

By |Categories: Research|

  Contrary to initial speculation, Google's Medic Update has ramifications that go way beyond the health industry and establishing author expertise. A year from now we may look back at August 2018 as a pivotal shift in how SEO works, on par with the introduction of Google Panda and Penguin (if less cutely named). As [...]

What is a “Broad, Core Algorithm Update”?

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  Note: This is an edited version of research we put together for CanIRank Full Service clients. This is part 1, What is a broad core algorithm update?, part 2 dives into data around What changed in in the Google Medic Update?, and part 3 (coming soon!) explains How to Recover from the Google Medic [...]

An Analysis: Does Adding ‘Nofollow’ Links Benefit Contributor-Driven Content Sites?

By |Categories: Research|

It’s no secret that lots of big, contributer-oriented sites have gone the “nofollow” link route in recent times. The question that remains is whether this is an effective strategy, and whether it contributes to or detracts from SEO efforts at large. The industry seems to be in need of a data-driven examination of the concept, [...]

The 19 Most Valuable Tweets of All Time

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"The Fake News Media hates when I use what has turned out to be my very powerful Social Media - over 100 million people! I can go around them” - President Trump We’re not here to speculate whether the current President can use his Twitter as a replacement for traditional media coverage. However, we [...]

What is the Best Keyword Difficulty Tool?

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Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By |Categories: Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? As one of the [...]

Data-Driven SEO Part 1: Can You Trust Correlation Studies on Search Ranking Factors?

By |Categories: Research, SEO Knowledge|

Search ranking factor correlation studies are bullshit. In the past year, nearly every major SEO media outlet has published their own variation of a search ranking factor correlation study. They scrape huge numbers of search engine results and calculate the correlation between Google rank and various SEO metrics such as number of links, keyword density, or CTR. These correlations, [...]

New Research: Keyword domains still work, despite what Google says

By |Categories: Research|Tags: , , , |

Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google's Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of the marketing value [...]

Study: Google bias in search results; 40% lean left or liberal

By |Categories: Research|

Although internet search engines like Google play an increasingly prominent role shaping voter opinions and perception of issues and candidates, their ranking algorithms aren’t designed to provide a fairly balanced or completely honest representation of controversial issues. In order to assess how fairly search engine results portray political candidates and controversial issues, we collected over [...]

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