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PPC Management for Start-ups: 10 Easy Wins

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Search engine marketing, or SEM, can be daunting if you’ve never worked on a campaign before. And even after getting some experience, you might still feel lost and confused. What should you do to optimize Google Search? How can you improve performance for Bing Ads? Luckily, there are a few quick wins that any start-up [...]

10 Ways to Write a Killer Meta Description

By |Categories: SEO Knowledge, Uncategorized|

What do you do when you want to read a book? Chances are you turn it over and read the blurb first. Meta descriptions work in a similar manner—they are to webpages what blurbs are to books. Meta description tags are snippets that appear in search results and provide a description of the particular webpage. [...]

How to Set Boundaries With Your Remote Job

By |Categories: Roundups, Uncategorized|

The alarm shrills through the otherwise quiet morning. It’s still dark outside, and you must put on uncomfortable, professional clothes and commence your commute to the office. Or do you? Nixing this morning routine - and the existential dread that often accompanies it - is just one of the perks of working remotely. Your morning [...]

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