In an era where marketing professionals and PR specialists are increasingly expected to maximize the impact of every minute of their time, the benefits of a multi-purpose SEO press release are myriad. While press releases and SEO might seem like they’re at odds with each other, when executed well, the goals of each can be furthered. When writing an SEO press release, you’ll want to consider two factors above all else- viral potential and reputation-building.
Both approaches demand relationship building:
Outreach is time consuming and requires knowledge of the influencer landscape, so many businesses turn to outside experts. The right agency can get a brand new company competing with established players in a matter of months. Sadly, the typical experience of small businesses with SEO and PR agencies is not a positive one.
Unfortunately, many SEOs practice reckless, black hat techniques that cause more harm than good in the long run. Traditional PRs deliver a trickle of small wins with the promise of eventual ROI. Is there an alternative?
Enter the SEO press release: an economical tool for reaching journalists. SEOs use them to build links, without understanding readers. PRs, meanwhile, tend to focus on soft brand metrics, but lack the technical knowledge to optimize for search. Writing press releases for SEO is a delicate balance- Smart strategies prioritize the quantifiable impact of earning links, and treats publicity as added value.